Gummy Vitamins Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Gummy Vitamins Industry Prospective:

The global gummy vitamins market size was worth around USD 6.7 billion in 2023 and is predicted to grow to around USD 15.5 billion by 2032 with a compound annual growth rate (CAGR) of roughly 9.8% between 2024 and 2032.

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Gummy Vitamins Market: Overview

Gummy vitamins are supplements that are designed to deliver vital minerals, vitamins and others in a form that resembles candy. They are frequently flavored to appeal to both children and adults and produced with gelatin, pectin, or other gelling agents. Like classic gummy candies, these vitamins come in a variety of flavors, colors, and shapes.

The gummy vitamins market is being driven by several factors such as increasing health awareness, preference for convenient and enjoyable formats, growing demand in pediatric and geriatric population, expansion of product offering, influence of lifestyle and trends, growth in the e-commerce sector and many others. However, the high cost of production is expected to hamper the industry's growth.

Key Insights

• As per the analysis shared by our research analyst, the global gummy vitamins market is estimated to grow annually at a CAGR of around 9.8% over the forecast period (2024-2032).
• In terms of revenue, the global gummy vitamins market size was valued at around USD 6.7 billion in 2023 and is projected to reach USD 15.5 billion by 2032.
• The rising product launch is expected to drive the gummy vitamins market over the forecast period.
• Based on the product type, the multi vitamin segment is expected to dominate the gummy vitamins market over the forecast period.
• Based on the source, the animal segment is expected to dominate the market over the forecast period.
• Based on the packaging, the bottles/Jars segment is expected to dominate the market during the analysis period.
• Based on the distribution channel, the hypermarkets and supermarkets segment is expected to hold a prominent market share during the forecast period.
• Based on region, North America is expected to dominate the market during the forecast period.

Gummy Vitamins Market: Growth Drivers

Increase in the prevalence of dysphagia and vitamin deficiency drives market growth

An estimated 38% of adult Americans have trouble swallowing medicines, per secondary studies. Gummy vitamins are an immense aid to people who have trouble swallowing tablets. Regular vitamin pills are far less useful than gummy vitamins. Gummy vitamins are now widely accepted by both adults and children because of their easy swallowability.

Additionally, the demand for gummy vitamins has increased recently due to the growth in chronic disease instances in developed countries like North America and Europe. The market is therefore expected to grow as a result of the prevalence of dysphagia.

Furthermore, gummy vitamins are probably going to be essential to preventative healthcare. Health-related disorders currently afflict a large portion of the ageing population. Additionally, using gummy vitamins in daily life could mitigate the effects of vitamin deficiencies. To address dietary deficiencies, mostly of vitamins in the body, customers are now turning to gummy vitamins, an alternate form of vitamin pills. One of the main forces propelling the industry is this factor.

Gummy Vitamins Market: Restraints

High amounts of sugar hinder market growth

A significant amount of added sugar is present in the gummy vitamins. A well-known brand of gummy multivitamins for kids, for instance, makes gummy vitamins with three distinct kinds of added sugars. Each gummy has about 15 calories and 3 grams of sugar. Large intakes of added sugar cause tooth cavities, obesity, and heart disease. Consuming several gummy vitamins in a single day can lead to excessive sugar intake.

As a result, gummy vitamins' high sugar content limits the market's expansion. Despite the booming market for gummy vitamins, producers have a unique set of difficulties. Gummy vitamin formulation continues to be a significant difficulty for the industry's involved players. For the industry's active participants, the durability of vitamins in gummy delivery systems presents still another difficulty.

Furthermore, gummies lack the film protection found in capsules and tablets, thus the breakdown of gummy vitamins begins in the mouth. Gummy vitamins provide micronutrients that cannot pass through the small intestine. Because of this, ingesting vitamins in gummy form causes the body to absorb less bioactive form of the vitamins than its equivalents, which hinders market growth.

Gummy Vitamins Market: Opportunities

Growing sugar-free product launches offer a lucrative opportunity for market growth

One of the major factors that offer a potential opportunity to the gummy vitamins market is the growing sugar-free product launch as consumers are more aware of the adverse impact of diabetes. For instance, in March 2023, SmartyPants Vitamins introduced new SmartyPants Sugar-Free Multi & Omegas gummy multivitamins in kids', women's, and prenatal forms for their most creative launch to date.

The new Sugar-Free Multi & Omegas from SmartyPants don't include sugar alcohols like other sugar-free gummy multivitamins do. The new high-end, all-in-one supplement is made to avoid the digestive distress that sugar alcohols can cause because it has zero grams of sugar and zero grams of net carbohydrates. It is sweetened with allulose and monk fruit that is obtained from plants. Better ingredients including vitamin D3 for immune support and omega-3 ALA essential fatty acids (derived from plant-based flaxseed oil) are carefully included in the product's formulation.

Gummy Vitamins Market: Challenges

The regulatory issue poses a major challenge to market expansion

One major obstacle to the global market for gummy vitamins is regulatory challenges. In the United States, gummy supplement products are not subject to FDA regulation. Customers thus come to doubt the product's legitimacy, which may hinder market expansion.

Manufacturers and distributors of gummy supplements and components are prohibited from marketing tainted or misbranded products. Businesses are required to evaluate the safety and labeling of their products before commercialization to confirm that they adhere to the Dietary Supplement Health and Education Act (DSHEA) and other FDA regulations. Product recalls could occur if this isn't done. Adverse responses have occurred, especially with the vitamin-related class of drugs that promote bone health. If the threshold is exceeded, the suggested dosage of these gummy supplements is either ineffective or allergic.

Gummy Vitamins Market: Report Scope

Gummy Vitamins Market: Segmentation

The global gummy vitamins industry is segmented based on product type, source, packaging, distribution channel and region.

Based on the product type, the global gummy vitamins market is segmented into single vitamin, multi vitamin and probiotics. The multi vitamin segment is expected to dominate the gummy vitamins market over the forecast period. Growing awareness of the importance of daily nutrition to prevent deficiencies and boost immunity has fueled the demand for multivitamins.

Based on the source, the global gummy vitamins industry is bifurcated into plant and animal. The animal segment is expected to dominate the market over the forecast period. Gelatin is a cost-efficient ingredient, making it ideal for mass production. Thus, driving the segment expansion.

Based on the packaging, the global gummy vitamins industry is bifurcated into bottles/jars, pouches, blister packs and others. The bottles/jars segment is expected to dominate the market during the analysis period. Bottles and jars protect gummy vitamins from external factors such as moisture, air, and light, ensuring product stability and shelf life. Thus, these properties might be influencing the market growth.

Based on the distribution channel, the global gummy vitamins market is bifurcated into hypermarkets and supermarkets, specialty stores, retail pharmacies and online sales channels. The hypermarkets and supermarkets segment is expected to hold a prominent market share during the forecast period due to consumer accessibility.

Gummy Vitamins Market: Regional Analysis

North America dominates the market over the projected period

North America is expected to dominate the gummy vitamins market during the forecast period. The market for gummy vitamins in North America has been controlled by the top companies. Innovative product launches are among the tactics these industry participants are using to stay afloat in the very competitive and crowded market.

For instance, CBD hemp extract-infused gummies were released by Vitafusion, a well-known company in the United States. In a similar vein, Walmart increased market growth in this area by introducing the new Glow Habit brand of gelatin-free gummy vitamins to meet the needs of the vegan community.

Additionally, the United States, Canada, and Mexico make up the North American gummy vitamin market. The U.S. and Canadian markets are mostly driven by purchases of over-the-counter gummy vitamins. In these nations, high levels of awareness and efficient channel management have also boosted gummy vitamin sales. To boost the revenue growth of the top businesses in the US and Canada, more innovations in developing novel products are necessary.

Gummy Vitamins Market: Competitive Analysis

The global gummy vitamins market is dominated by players like:

• Church & Dwight Co. Inc.
• Bayer AG
• Nature's Bounty Co.
• Olly Public Benefit Corporation
• Pfizer Inc.
• SmartyPants Vitamins
• Life Science Nutritionals Inc.
• Hero Nutritionals LLC
• Sundown Nutrition
• Pharmavite LLC
• Bluebonnet Nutrition Corporation
• Rainbow Light Nutritional Systems
• Country Life LLC
• Nutramax Laboratories Inc.
• Nordic Naturals Inc.
• Natural Dynamix LLC
• The Honest Company Inc.
• Pure Encapsulations Inc.
• Garden of Life LLC
• Nutraceutical Corporation

The global gummy vitamins market is segmented as follows:

By Product Type

• Single Vitamin
• Multi Vitamin
• Probiotics

By Source

• Plant
• Animal

By Packaging

• Bottles/Jars
• Pouches
• Blister Packs
• Others

By Distribution Channel

• Hypermarkets and Supermarkets
• Specialty Stores
• Retail Pharmacies
• Online Sales Channel

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa