Global E-Liquid Market Size to Surpass USD 7.48 Billion at a CAGR of 13.3% Growth by 2032

Zion Market Research has published a new report titled “E-Liquid Market: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2024 - 2032” According to the report, the E-Liquid market is expected to reach USD 7.48 Billion by 2032, growing at a CAGR of around 13.3% between 2024 and 2032.

Browse the full “E-Liquid Market By Flavors (Mint & Menthol, Tobacco, Dessert, Fruits & Nuts, Chocolate, and Others), By Distribution Channel (Online Distribution Channel, Online Resellers, Online Websites, and Retail), By Base Type (PG (Propylene Glycol), VG (Vegetable Glycerin), and PG and VG), By Product (Pre-Filled E-Liquid and Bottled E-Liquid), and By Region: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2024 - 2032” Report at https://www.zionmarketresearch.com/report/e-liquid-market

Electronic cigarette (e-cigarette) use has increased substantially in recent years. While e-cigarettes have been proposed as a potentially effective smoking cessation tool, dual-use in smokers is common and e-cigarettes are widely used by non-smokers, including youth and young-adult non-smokers. Nicotine, the primary addictive component in cigarettes, is present at varying levels in many e-liquids. E-cigarettes may lead to the initiation of nicotine use in adult and youth non-smokers, re-initiation of nicotine dependence in ex-smokers or increased severity of nicotine dependence in dual-users of cigarettes and e-cigarettes. As such, there are important clinical and policy implications to understanding factors impacting nicotine exposure from e-cigarettes. However, the broad and rapidly changing range of e-liquid constituents and e-cigarette hardware which could impact nicotine exposure presents a challenge. Recent changes in regulatory oversight of e-cigarettes underscore the importance of synthesizing current knowledge on common factors which may impact nicotine exposure.

Based on flavors, the global e-liquid market has been classified into mint & menthol, tobacco, dessert, fruits & nuts, chocolate, and others. Flavored e-cigarettes are enticing to new users and established cigarette smokers using e-cigarettes to quit smoking due to the wide variety of flavor options. However, specific flavor combinations that are popular among e-cigarette users are understudied. The use of flavored e-cigarettes is very popular among youth and adults. Most consumers reported using a single flavor category, although some consumers did use a combination of off-flavor categories. Preference for menthol/mint among adults may represent a carryover from associations with tobacco cigarettes. Typically, sweeter flavors, such as fruit, were among the most popular flavor categories reported, both individually and in combination with other flavors, while more bitter flavors (clove/spice) were less common.

In terms of distribution channels, the e-liquid market is segmented into the online distribution channel, online resellers, online websites, and retail. E-cigarettes are purchased through multiple channels, including general retail, online, and specialty smoke and vape shops. Each appears to be major outlets for e-cigarettes, although sales through the internet and specialty shops have generally not been well-tracked and channels are often combined differently within different industry surveys. For example, Coleman et al. estimated that in 2013–2014, 29% of established e-cigarette users purchased e-cigarette products from convenience stores/gas stations, while 56% purchased from a tobacco/smoke or vape shop, and 14% from the internet. Braak et al. found that in 2016, roughly 43.3% of U.S. e-cigarette users purchased vaping products through a vape shop, 26.8% purchased online, and 29.9% purchased through “other retail” channels (including tobacco specialty shops, supermarkets, pharmacy, and convenience stores). In recent years, a proliferation of vape shops in the U.S. further indicates their increasing position as a source of e-cigarette purchases.

Some key players in operating in the cannabis concentrate market are VMR Flavors LLC, Mig Vapor LLC, ZampleBox, LLC, VistaVapors, Inc., Halo, Mt Baker Vapor, VaporFi, Inc., eLiquid Factory, Black Note, Virgin Vapor, Vape Dudes, Crystal Canyon Vapes LLC, Breazy, Strix Elixirs, Highbrow Vapor, Henley, and among others.  

This report segments the global e-liquid market as follows:

Global E-Liquid Market: Flavors Segment Analysis

• Mint & Menthol
• Tobacco
• Dessert
• Fruits & Nuts 
• Chocolate
• Others

Global E-Liquid Market: Distribution Channel Segment Analysis

• Online Distribution Channel
• Online Resellers
• Online Websites
• Retail

Global E-Liquid Market: Base Type Segment Analysis

• PG (Propylene Glycol)
• VG (Vegetable Glycerin)
• PG and VG

Global E-Liquid Market: Product Segment Analysis

• Pre-Filled E-Liquid
• Bottled E-Liquid

Global E-Liquid Market: Regional Segment Analysis

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa

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