Global Email Marketing Market Anticipated To Reach A Value Of Around USD 37.79 Billion by 2032

According to a report from Zion Market Research, the global Email Market was valued at USD 9.50 Billion in 2023 and is projected to hit USD 37.79 Billion by 2032, with a compound annual growth rate (CAGR) of 16.58% during the forecast period 2024-2032. A few of the prominent players within the global email marketing consist of Microsoft Corp., IBM, Zoho Corp, Epsilon, and Responsys Inc. These players are spending on getting novel technologies to enter into the wide field of the global email marketing market.

Global Email Marketing Market Likely To Be Fueled By Growing Count Of Email Users

The count of email users is escalating with each passing day owing to the ever-increasing digital market. These days, several individuals have a minimum of 2 email accounts. Of which, one is for business or work while the other is for personal use. In addition, all the sectors such as IT, Banking & Finance, FMCG, Telecom, and so on, are giving key significance to email marketing to maintain their consumer base as well as offer tailored customer satisfaction. Thereby, all these factors are projected to fuel the growth of the global email marketing market during the forecast period. Furthermore, the rising use of smartphones to augment the growth of the global email marketing market. The threat of spamming & hacking along with specific regulations in a few nations to manage the email marketing practices are expected to hamper the global email marketing market growth during the years to come. However, the rising significance of digital advertising and the response rate of email marketing is projected to bring in new opportunities for the global email marketing market in the coming period.

Small And Medium Enterprises Segment To Witness Substantial Growth During The Forecast Period

The global email marketing market is bifurcated based on component, enterprise, end-use, type, and region. Based on enterprise, the market is divided into small & medium enterprises (SMEs) and large enterprises. During the forecast period, the implementation of email marketing is projected to increase within the small & medium enterprises, on account of the rising use of convenient email marketing tool to aim several user groups for branding their solutions, services, and products. The small-scale enterprises within the e-commerce/retail business are expected to help boost the global market growth in the coming period. Based on region, the global email marketing market is anticipated to be dominated by Asia Pacific. The expansion of the market in this region can be credited to the increasing count of email users.

Browse the full “Global Email Marketing Market- By Enterprise (Large Enterprise And SMEs); By Component Software (Third-party Standard, White Label Software, Web-based Application, And Services (Support & Maintenance And Integration & Installation)); By End-Use Industry (IT & Telecom, Retail/E-Commerce, Travel & Leisure, BFSI, And Print/Publishing); By Type (Automated And Traditional); And By Region - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2024- 2032.” Report at https://www.zionmarketresearch.com/report/email-marketing-market

The global email marketing market is segmented as follows:

By Component Software

• White Label Software
• Third-Party Standard
• Web-based Application
• Services (Integration & Installation and Support & Maintenance) 

By Enterprise

• SMEs
• Large Enterprise 

By Type

• Traditional
• Automated 

By End-Use Industry

• Retail/E-Commerce
• IT and Telecom
• Travel and Leisure
• Print/Publishing
• BFSI

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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