Global Eye Tracking Market Is Expected To Reach Around USD 1,657 Million By 2024

Zion Market Research has published a new report titled “Eye Tracking Market by Offering (Software, Hardware, and Services), by Type (Head Mounted and Remote Eye Tracker), by Application (User Experience & Interaction, Performance Analysis, and Research), and by Vertical (IT & Telecommunication, Media & Entertainment, Healthcare, Automotive, Education, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024”. According to the report, the global eye tracking market was valued at USD 321 million in 2017 and is expected to generate around USD 1,657 million by 2024, at a CAGR of around 26.4% between 2018 and 2024.

Eye tracking is the measurement of eye activity. The data is gathered using head-mounted or remote eye tracking devices that are connected to the computer. Eye tracking devices generally include two common components—light source and camera.

Browse the full “Eye Tracking Market by Offering (Software, Hardware, and Services), by Type (Head Mounted and Remote Eye Tracker), by Application (User Experience & Interaction, Performance Analysis, and Research), and by Vertical (IT & Telecommunication, Media & Entertainment, Healthcare, Automotive, Education, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017—2024” Report at https://www.zionmarketresearch.com/report/eye-tracking-market

Eye tracking technique has application in numerous verticals, such as automotive, medical, and defense. Packaging, advertising, web designing, and entertainment sectors use eye tracking devices as these devices help in studying the visual behavior of the consumers. Though eye-tracking technology has been widely used in cognitive psychology, it has also been used in educational research. Technological advancements related to eye tracking devices are gaining popularity, which is likely to drive the global eye tracking market growth over the projected time period. Eye tracking technique is used on a large scale in various industries, which, in turn, is making it affordable and less compact for a wider section of the population globally. Eye tracking equipment has several applications in medical and educational AR and VR activities. Thus, these are some factors that are anticipated to drive the eye tracking market globally in the years ahead.

The global eye tracking market is segmented based on the offering, type, application, and vertical. By offering, the eye tracking market is segmented into software, hardware, and services. The software is expected to register the highest CAGR in the future, owing to its increasing incorporation within a remote desktop that receives data from head-mounted systems. By type, this market is bifurcated into the head mounted and remote eye tracker. The head-mounted eye tracker segment held a major revenue share in 2017, due to the rising product popularity in research, consumer electronics, and healthcare sectors. The application segment of the eye tracking market is segmented into user experience and interaction, performance analysis, and research. The research segment held a major revenue share in 2017, owing to the increasing demand for eye tracking devices by various research areas. By vertical, this global market is classified into IT and telecommunication, media and entertainment, healthcare, automotive, education, and others. The healthcare sector held a major market share in 2017 and is expected to grow significantly over the forecast timeframe. This growth can be attributed to the increasing patient pool with mobility disabilities.

Europe, Latin America, North America, Asia Pacific, and the Middle East and Africa comprise the regional segment of the global eye tracking market. North America held a major revenue share of the global eye tracking market in 2017. This regional growth can be attributed to rapid technological advancements and flourishing transportation and automotive industries in the U.S. The Asia Pacific eye tracking market is anticipated to grow at a significant rate over the forecast timeframe, owing to the huge investments made by major industry players to improve the R&D infrastructure.

Some key players of the global eye tracking market include Beijing Qixin Yiweilntypeation Technology Co., Ltd., Seeing Machines, BIOPAC Systems Inc., Ergoneers GmbH, EyeTech Digital Systems, Inc., Pupil Labs GmbH, EYETRACKING, Inc., FOVE, Inc., Gaze Intelligence, Gazepoint, iMotions, LC TECHNOLOGIES, Mirametrix Inc., Noldus Intypeation Technology, Smart Eye AB, SMI, SR Research Ltd., and Tobii AB, among others.

This report segments the global eye tracking market into:

Global Eye Tracking Market: Offering Analysis

• Software
• Hardware
• Services

Global Eye Tracking Market: Type Analysis

• Head Mounted
• Remote Eye Tracker

Global Eye Tracking Market: Application Analysis

• User Experience and Interaction
• Performance Analysis
• Research

Global Eye Tracking Market: Vertical Analysis

• IT and Telecommunication
• Media and Entertainment
• Healthcare
• Automotive
• Education
• Others

Global Eye Tracking Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

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