Global Hummus Market Is Predicted to Grow Around USD 10.21 Billion By 2030

Global Hummus Market Size Expected To Reach $10.21 Bn By 2030 | CAGR: 14.7%

The global hummus market size was worth around USD 3.6 Billion in 2022 and is predicted to grow to around USD 10.21 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 14.7% between 2023 and 2030.

Hummus, which is sometimes also spelled as houmous or hommus, is a dip that originated in the Middle East but has become a common household edible item across the world in the last few decades. It can be used as a savory dish, spread, or dip. The main ingredient required to prepare hummus is chickpeas which are blended with garlic, lemon juice, and tahini. However, food items have undergone a massive transformation over the years especially in terms of ingredients since at present, there are innumerable flavors of hummus available for consumption.

Chickpeas have a good amount of vitamin B6, dietary fiber, protein, and manganese along with other nutrients which makes hummus, an exceptionally healthy dip as opposed to its counterparts which are generally high in calories and unhealthy fats. In traditional hummus, 100 grams contain 170 calories which act as a supplier of essential nutrients. Fat content in hummus is around 14%, which is imparted from olive oil and tahini used during the preparation.

The global hummus market is projected to be driven due to the exponentially rising demand for clean protein derived from plants. Many consumers prefer to get their daily dose of protein from plants since they have higher health benefits as compared to animal-based protein. Additionally, more people are opting for a plant-based diet. Hummus has managed to benefit from this trend since it is an excellent source of plant protein owing to the main ingredient being chickpeas.

Hummus is generally regarded as one of the healthiest dips available in the commercial market due to its limited calories and relatively low cholesterol level. The rising number of people who are proactively making decisions that positively impact their health is expected to help in increasing the demand for hummus. It is also an extremely easy food item to prepare since it requires minimum ingredients and the cooking involves an easy-to-follow process. Hence it has become a popular snacking item as it does not require extensive efforts for preparation. The global market is full of brands and each brand has to offer multiple types of hummus variants ranging in flavor, size, and additional ingredients. This acts as an excellent marketing technique to attract more consumers.

However, the hummus industry could come across certain growth restrictions during the forecast period mainly due to the high price sensitivity of the raw materials and the final product. Additionally, hummus is relatively higher priced as compared to other available dips making it a part of the luxury segment of food items. It also has an extremely short shelf life as compared to other packaged goods. It means that the product has to be consumed within a few days of preparation and cannot be stored for a long time. Other factors like sustainability issues due to chickpeas being a water-intensive crop and growing cases of intolerances or allergies could further impact the global industry.

Product portfolio diversification may provide excellent growth opportunities whereas the increase in competition could challenge the market expansion

The global hummus market is segmented based on distribution channel, flavor, packaging, and others

Based on distribution channel, the global market is segmented into grocery stores, convenience stores, supermarkets & hypermarkets, and online retail.

• Although the choice of supplier depends on the quantity of the product and accessibility, in 2021, supermarkets & hypermarkets led the segmental growth
• The trend was attributed to the excellent variety of options available at these centers at reasonable prices allowing consumers to choose from a wide ray of options instead of being specific to the brand
• Furthermore, supermarkets generally tend to provide discounts or special offers attracting more buyers
• In 2022, Walmart registered more than 229 million customer visits weekly

Based on flavor, the global market divisions are roasted red pepper, roasted garlic white bean, creamy avocado, black bean, smoky sweet potato, and others

Based on packaging, the global market divisions are jars, bottles, cups, and tubs.

• The year 2022 was dominated by the tubs segment since it is the most common form of packaging type used to store and sell hummus
• The tubs can be made of different materials including glass or plastic and come in various sizes including family-sized or single-use
• Other popular forms of packaging include packets and squeeze tubes which are gaining popularity amongst product providers since they offer ease of use and are cost-effective
• As per recommendations, eating more than 4.5 tablespoons of hummus can cause digestive issues

The Middle East dominated the global hummus market in 2022 and may continue to do so during the projection period. The growth can be attributed to the high consumption rate of food products in various parts of the region. Hummus originated in the Middle East and continues to be an important part of the staple diet. Growth in the US could be propelled due to the increasing popularity amongst the population. Every year the number of hummus consumers grows tremendously, especially in the health-conscious segment. Europe is an important region for the global industry since the sales volume for the product is very high. Germany recorded more than 70.9 million in sales of hummus in 2018 and by 2026, the number is projected to reach 143.9 million.

This review is based on a report by Zion Market Research, titled “Hummus Market By Distribution Channel (Grocery Stores, Convenience Stores, Supermarkets & Hypermarkets, and Online Retail), By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2030.”- Report at https://www.zionmarketresearch.com/report/hummus-market

Recent Developments:

• In July 2020, Tesco announced the launch of a new yeast-flavored hummus from Marmit. The product is called Marmite Houmous and is priced at £1.50 per pot
• In September 2022, Ithaca Hummus announced the launch of Ithaca Squeeze which comes in a squeezable and portable pouch
• In May 2022, Nuba unveiled 3 new ranges of hummus flavors called Tangy Sweet, Spicy Green, and Classic

The global hummus market is led by players like:

• Nestle SA
• Agro Tech Foods Ltd.
• Cedars Mediterranean Foods Inc.
• Haliburton International Foods Inc.
• Bakkavor Group PLC
• Harvest Moon Foods
• Boars Head Brand
• Hummus Goodness
• Damai International
• Lakeview Farms LLC
• Fountain of Health
• Kasih Food Production Co.
• Hope Foods LLC.

The global hummus market is segmented as follows:

By Distribution Channel

• Grocery Stores
• Convenience Stores
• Supermarkets & Hypermarkets
• Online Retail

By Flavor

• Roasted Red Pepper
• Roasted Garlic White Bean
• Creamy Avocado
• Black Bean
• Smoky Sweet Potato
• Others

By Packaging

• Jars
• Bottles
• Cups
• Tubs

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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