Global Mashed Potatoes Market is set to reach $16.1 Bn by 2030

The global mashed potatoes industry size was nearly $9.1 Billion in 2022 and is set to reach $16.1 Billion by 2030 with a CAGR of nearly 7.2% between 2023 and 2030.

Mashed potatoes are dishes prepared through the mashing of boiled potatoes. Moreover, pepper, milk, salt, and butter are some of the ingredients utilized in the preparation of mashed potatoes. Reportedly, mashed potato is consumed as a side dish to either meat or vegetables. In addition to this, mashed potatoes also find application as an ingredient in other dishes including dumplings and gnocchi. For the record, mashed potatoes are served as sausages in the British Isles and are referred to as bangers and mash. This food product can be used as an ingredient in cottage pie, potato pancakes, colcannon, pierogi, and potato croquette.

Growing intake of packaged food and hectic life pattern is likely to define the growth of the mashed potatoes market. Apparently, mashed potatoes are a rich source of carbohydrates and starch and hence are in heavy demand. With a high preference for balanced food and a multi-cuisine diet, the mashed potatoes market is projected to gain traction in the years ahead. Rise in the elderly populace and digestive issues have proliferated the size of the global market. Thriving hotel and catering sector has transformed into humungous use of mashed potatoes in food processing activities, thereby steering the expansion of the global mashed potatoes market. Large-scale preference for frozen foods will drive the global mashed potatoes market trends.

However, reduced shelf life along with surging intake of fresh as well as organic food can deflate the growth of the global mashed potatoes industry. Nonetheless, the rise in the trend of dining at restaurants among the youth has created new growth opportunities for the global industry.

The global mashed potatoes market is divided into application, distribution channel, form, and region. 

Based on the application the global mashed potatoes market is divided into culinary, food product, food ingredient, and snacks. Moreover, the food product segment is predicted to lead the application segment over the forecast period owing to the massive consumption of nachos, dressings, salads, and dips as a part of healthy meals by consumers. Furthermore, the huge intake of fast food has also translated into the humongous growth of the segment.

In terms of distribution channel, the global mashed potatoes industry is bifurcated into online, supermarket/hypermarket, foodservice, and retail store segments. In addition to this, the online segment is slated to dominate the application segment in the upcoming years. The segmental surge from 2023 to 2030 can be owing to massive online purchases of food products post-COVID-19 pandemic. Apart from this, quick delivery of food products when ordered online and easy availability of fresh food products in various grocery stores and supermarkets/hypermarkets will boost the segmental surge.

On basis of form, the mashed potatoes market is sectored into powder and solid segments. Moreover, the solid segment is predicted to contribute majorly towards the global mashed potatoes market share in the ensuing years. The segmental growth can be attributed to the massive availability of starch and carbohydrates in mashed potatoes in solid form. In addition to this, there is an immense demand for mashed potatoes in solid form.

The European mashed potatoes industry is anticipated to record huge growth over the anticipated timeframe. The growth of the industry in Europe over the anticipated timeframe can be credited to mashed potatoes being used as a staple food in countries such as Ireland. Apart from this, farmers in Europe finds potatoes easier to harvest than other staple crops such as oats and wheat. Moreover, growing awareness about the presence of a large proportion of vitamins in potatoes among people in Europe will boost regional industry trends.

This review is based on a report by Zion Market Research, titled “Mashed Potatoes Market By Form (Powder and Solid), By Application (Food Ingredient, Culinary, Food Product, and Snacks), By Distribution Channel (Foodservice, Online, Supermarket/Hypermarket, and Retail Store), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030.”- Report at https://www.zionmarketresearch.com/report/mashed-potatoes-market

Recent Breakthroughs:

• In February 2022, Idahoan Foods, LLC, a major producer of mashed potatoes, introduced the Honest Earth® product brand for the foodservice industry.  The new brand makes use of simple ingredients and sustainable cooking and food processing practices. For the record, the Honest Earth® product line comprises three key products, namely, Honest Earth® Hash Brown Shredded Potatoes mixed with Salt and Pepper, Honest Earth® Creamy Mashed Potatoes combined with butter and salt, and Honest Earth® Rustic Mashed Potatoes mixed with salt and butter. Moreover, these food products provide users with speed-scratch convenience and help chefs in creating better-for-you food dishes along with saving money and time. The move will contribute substantially towards the global mashed potatoes market share and will boost the demand for mashed potatoes in the U.S. and North America.
• In September 2019, Mash Direct, an Irish farm, introduced a new potato wedges product line Reportedly, the salt & chili wedges were inspired by the cooking practices of Asia. Furthermore, the new product launch enters the convenience diet market. Moreover, this product is available in retail stores as well as hypermarkets in Northern Ireland. The initiative will boost the expansion of the market in Ireland and Europe.

Key participants in the global mashed potatoes market include:

• Bem Brasil Alimentos LTDA
• Agrarfrost Holding GmbH & Co. KG
• Casa Milo
• Idahoan Foods LLC
• Agristo Masa Pvt Ltd
• Knorr
• Hormel Foods Corporation
• McCain Foods Limited
• Pomuni aardappelleverancier
• Pineland Farms Potato Company Inc
• Hungry Jack Potatoes
• Simply Potatoes
• Iscon Balaji Foods
• Lamb Weston Holdings Inc.
• Farm Frites International B.V.
• Bradmount Foods,  Bischofzell Nahrungsmittel AG
• Bikaji Snacks,  Bart’s Potato Company
• Clarebout Potatoes NV.
• Aviko Holding B.V.
• The Ardo NV
• Atakey Potato Gida San Tic. A.S.
• Birds Eye
• J.R Simplot Company.

The global mashed potatoes market is segmented as follows:

By Form

• Powder
• Solid

By Distribution Channel

• Foodservice
• Online
• Supermarket/Hypermarket
• Retail Store

By Application

• Food Ingredient
• Culinary
• Food Product
• Snacks

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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