Mobile TV Market Size Is Projected To Reach USD 28.7 Billion From 2024 To 2032

20-Feb-2025 | Zion Market Research

The global mobile TV market size was evaluated at $12.7 Billion in 2022 and is slated to hit $28.7 Billion by the end of 2030, with a CAGR of nearly 8.01% between 2023 and 2030.

Global Mobile TV Market Size

The mobile TV market encompasses delivering television content to mobile devices such as smartphones and tablets. This involves various technologies, including streaming over mobile networks (3G, 4G, 5G) and Wi-Fi. Content formats vary from live broadcasts of traditional TV channels to on-demand video, short clips, and user-generated content. The increasing need for reliable and scalable TV networks drives the market’s growth.

Browse the full “Mobile TV Market By Content Type (Video-On-Demand, Live Streaming, and Online Video), By Application (Commercial and Personal), By Technology (IPTV, Satellite, OTT, and Others), By Service Type (Free-to-Air Services and Pay TV Services), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 - 2030” Report at https://www.zionmarketresearch.com/report/mobile-tv-market

New developments are focused on more streamlined and efficient delivery.

Market Growth Factors

  • Rising adoption of smartphones and tablets: As mobile devices become more accessible, more people watch content on the go. Improved interfaces make streaming easier and more engaging.
  • Launch of new content and applications: Advancements in technology are creating more ways to deliver content, opening new revenue streams, and expanding the market.
  • Expansion of high-speed internet & 5G: Faster and more reliable network connectivity enables seamless streaming experiences, boosting the mobile TV market.

Restraints

  • High data costs: Streaming video consumes significant data, and expensive mobile plans can limit widespread adoption.
  • Limited network coverage: Inconsistent connectivity in some areas makes it difficult to stream content seamlessly, restricting mobile TV market growth.

Mobile TV Market Report Scope:

Report Attributes Report Details
Report Name Mobile TV Market Research Report
Market Size in 2022 USD 12.7 Billion
Market Forecast in 2030 USD 28.7 Billion
Compound Annual Growth Rate 8.01% CAGR
Number of Pages 201
Key Companies Covered Bell Canada (BCE Inc.), Asianet Satellite, United States Cellular (Telephone and Data Systems), AT&T Inc., Bharti Airtel Limited, Tata Sky Ltd. (TOF), Charter Communications Inc., Orange S.A., Comcast Corporation, SPB TV AG, Consolidated Communications, Cox Communications Inc., MobiTV Inc., and Verizon Communications Inc.
Segments Covered By Content Type, By Application, By Technology, By Service Type, And By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East and Africa (MEA)
Base Year 2022
Historical Year 2017 to 2021
Forecast Year 2023 - 2030
Customization Scope Avail customized purchase options to meet your exact research needs. Request For Customization

Market Segmentation

The global mobile TV market is segmented based on technology, streaming type, revenue model, application, and region.

Based on technology, the market is segregated into IPTV, satellite, over-the-top (OTT), and others. Of these, OTT services lead the market due to their accessibility across multiple devices, growing internet penetration, and declining traditional cable and satellite services.

Based on the streaming type, the mobile TV industry is segmented into live streaming, on-demand streaming, and online video. On-demand streaming leads the market as users prefer flexible, personalized viewing over scheduled broadcasts.

Based on the revenue model, the mobile TV industry is divided into subscription-based, advertisement-based, and other revenue models. Of these, subscription-based models dominate the market due to demand for ad-free, premium content, though ad-supported models are also growing.

Based on application, the industry is classified into commercial and personal. Of these, personal use dominates as individual consumers increasingly stream content on mobile devices for entertainment, driven by improved internet accessibility and affordable data plans.

Asia-Pacific is expected to be the fastest-growing region in the global mobile TV market, driven by high smartphone adoption and expanding digital infrastructure. Countries like China, India, and Japan are leading in regional revenue due to large populations and increasing demand for mobile entertainment. Rapid improvements in network infrastructure and widespread 5G deployment enhance streaming accessibility. Consumers are increasingly relying on mobile devices for on-the-go content consumption. Additionally, government initiatives and favorable policies support digital growth, further driving market expansion.

Key Market Players

The global mobile TV market is led by companies like:

  • Bell Canada (BCE Inc.)
  • Asianet Satellite
  • United States Cellular (Telephone and Data Systems)
  • AT&T Inc.
  • Bharti Airtel Limited
  • Tata Sky Ltd. (TOF)
  • Charter Communications Inc.
  • Orange S.A.
  • Comcast Corporation
  • SPB TV AG
  • Consolidated Communications
  • Cox Communications Inc.
  • MobiTV Inc.
  • Verizon Communications Inc.

Recent Developments

  • In January 2025, GAME (MSG Networks & YES Network) launched The Gotham Sports App with exclusive sports content and interactive features.
  • In February 2025, Reliance & Disney announced the end of completely free IPL cricket streaming in India, moving to a hybrid subscription model.
  • In February 2025, Fox Sports' LIV Golf debut in Riyadh drew low ratings, averaging only 40,200 viewers for the final round.
  • In January 2025, Disney’s Hulu + Live TV merged with Fubo, resolving a legal dispute over Venu Sports.

The global mobile TV market is segmented as follows:

By Content Type

  • Video-On-Demand
  • Live Streaming
  • Online Video

By Application

  • Commercial
  • Personal

By Technology

  • IPTV
  • Satellite
  • OTT
  • Others

By Service Type

  • Free-to-Air Services
  • Pay TV Services

By Region

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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