Global Online Brand Protection Software Market To Grow At A Steady Pace During The Forecast Period

The global online brand protection software market size was worth around USD 254.39 million in 2022 and is predicted to grow to around USD 791.46 million by 2030 with a compound annual growth rate (CAGR) of roughly 15.24% between 2023 and 2030.

Online brand protection software is a digital tool used by companies across sizes to protect their brand name, value, and intellectual property from threats arising on online channels and the internet. It typically involves the use of an advanced suite of technologies and tools that are designed specifically to monitor the world wide web for any signs of brand abuse or copyright infringement. This includes tracking the sale of other information related to counterfeit products, trademark violations, and brand impersonation.

One brand protection software tracks and monitors such activities and reports them to the concerned authorities which is generally the business management for them to undertake corrective measures before becoming victims of major damage. These software programs use a variety of techniques for the identification and tracking of different types of threats. Such techniques include web crawling, data analysis, machine learning, and artificial intelligence.   

This review is based on a report by Zion Market Research, titled "Online Brand Protection Software Market By Application (Large-Scale Enterprises, and Small & Medium Enterprises ((SMEs)), By Type (On-Premises and Cloud-Based), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2030"- Report at https://www.zionmarketresearch.com/report/online-brand-protection-software-market       

The global online brand protection software market is projected to grow owing to the increasing need and importance of brand reputation since it is known to be a critical factor in business growth and consumer perception. Several companies currently run purely on brand name which they have managed to achieve by dedicated years of resourcing in delivering quality products and services. This is especially applicable to corporations operating in luxury goods, pharmaceuticals, and financial services. Any negative publicity due to malicious online activity can cause severe damage to the company’s portfolio and its reputation amongst consumer groups.

These software programs allow companies to protect their reputation while maintaining consumer trust which is a crucial aspect of business revenue models in the currently highly competitive corporate environment. In addition to this, the increasing regulations laid down by country governments to protect their regional companies from online abuse with the aim of anti-counterfeiting laws and trademark infringement rules act also in favor of the online brand protection software industry growth.

Moreover, the growing adoption of e-commerce and the increase in sales of products and services over online platforms is driving the need of installing online brand protection software.

However, the global online brand protection software industry is also subject to certain growth limitations mainly due to the limited coverage of the current platforms since a large number of options do not cover all online channels where brand abuse may occur.

For instance, there are heavy regulations against access to online brand protection software in certain regions and local marketplaces. Furthermore, there is a significant lack of standardization making it difficult for industry players to evaluate different options available at their disposal.

The emerging economies may provide growth opportunities while the evolving online threat could challenge market growth.

The global online brand protection software market is segmented based on application, type, and region.

Based on application, the global market segments are large-scale enterprises and small & medium enterprises (SMEs). In 2022, the industry witnessed massive growth in the large-scale enterprises' segment mainly due to the availability of necessary resources in terms of manpower and other infrastructure to support the use of such advanced tools and devices.

Moreover, larger companies tend to have more complex business operations and digital presence. Due to the large amounts of investments that these companies operate on, they are more likely to become victims of online abuse since it is easier to target these companies and benefit from the same. As per a 2016 report by the IP Closeup, the US loses approximately USD 58 billion per year due to copyright infringement.

Based on type, the global online brand protection software market segments are on-premises and cloud-based. During the forecast period, cloud-based online brand protection software is expected to continue its dominance owing to the several advantages associated with this version of the program.

For instance, they offer greater flexibility as they can be used from anywhere and at any time. Furthermore, they require a minimum investment in terms of Information Technology (IT) infrastructure and are highly cost-effectively thus making the segment suitable for companies across sizes. The automatic updates and maintenance of cloud-based systems make them an ideal choice. A report by Cloudzero claims that nearly 44% of all SMEs use cloud infrastructure for business operations.

The global online brand protection software market is projected to witness the highest growth in North America mainly due to the presence of several influential brands that are headquartered in the US and Canadian region. These two countries and especially the US are home to some of the most valuable corporate firms that are subject to constant online abuse and infringement through digital mediums. This has resulted in a growing number of products and service providers who have slowly managed to expand their businesses and operate in other countries as well.

Furthermore, the regional growth is strengthened due to early adoption of the technology which has reached a phase where the consumers are willing to invest in more advanced versions. In addition to this, the existence of well-developed technology infrastructure aids the further growth in regional revenue.

Recent Developments:

• In November 2022, Meta announced the launch of a new Application programming interface (API) to protect the interest of rights holders against potential Intellectual Property (IP) violations
• In April 2023, Amazon launched its third annual report on Brand Protection in which the company claims to have encountered more than 6 million counterfeit products
• In March 2023, Tencent rolled out its brand protection report in which it claims to have reduced reported incidents of counterfeiting activities. The rate is down by 49% as compared to 2020

Online Brand Protection Software Market: Competitive Analysis

The global online brand protection software market is led by players like:

• BrandVerity
• MarkMonitor
• CompuMark
• Incopro
• OpSec Security
• CSC Digital Brand Services
• Red Points
• Pointer Brand Protection
• Corsearch
• App Detex
• Brand Shield
• Yellow Brand Protection
• Ruvixx
• Cyberscout
• PAVIS
• Kudelski Security
• White Bullet Solutions
• Net Names
• TM Cloud
• Safenames
• Clarivate
• Fraud Watch International
• BrandIT
• DomainTools
• Smart Search Marketing.

The global online brand protection software market is segmented as follows:

By Application

• Large-Scale Enterprises
• Small & Medium Enterprises ((SMEs)

By Type

• On-Premises
• Cloud-Based

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa

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