Global Potato Protein Market Is Estimated to Grow About $869.10 Mn By 2030

The global potato protein market size was worth around USD 395.4 Million in 2021 and is estimated to grow to about USD 869.10 Million by 2030, with a compound annual growth rate (CAGR) of approximately 7.20% over the forecast period.

Potato protein is a plant-based protein that is initially accumulated as a dry byproduct at the time of potato starch generation and separation. In the extraction process, the protein-rich juice is obtained which is then further purified, concentrated, and dried. Potato protein has a high protein content of about 78%, and hence it is incessantly capable of fitting into the sustainable lifestyle of people across the globe.

This is mainly because higher proportions of crucial amino acids are present in potato proteins which can be more than various cereal-based proteins and even proteins from certain animals. It is a 100% plant protein that combines high protein quality with efficient fortification to fit into a sustainable lifestyle.

For this reason, potato protein as an ingredient has various applications across the food & beverage industry, including baked goods, confectionery, soups & sauces, and snacks. Potato is a plant-based source of protein that can benefit maintain muscle. Thus, potato is an important plant-based source of protein that can support body metabolism and even lower blood pressure.

The demand for the global potato protein market is expected to surge exponentially due to a significant surge in the need for plant-based protein as more and more people across the globe are increasingly inclined towards plant-based diets for a healthy and sustainable lifestyle. In addition, an increase in awareness about physical fitness and health consciousness among people drive the growth of the market.

There has been remarkable growth in the vegan population around the world who are rapidly adopting and inclining towards plant-based protein components that are widely used in food, beverages, and supplements. This in turn expands the growth of the potato protein industry. Besides, an increase in awareness towards animal cruelty, a notable decline in meat consumption among people due to the increased risk of heart diseases, especially among the older generation, and a gradual transition to a healthier lifestyle among people create ample opportunities for the growth of the global market. However, the availability of alternative sources of plant-based protein such as pea protein and soya protein may restrict the growth of the potato protein market during the forecast period.

The potato protein market is segmented based on type, application, and region.

Based on type, the market is bifurcated into concentrate, isolate, and hydrolyzed. Among these, the concentrate segment held roughly 38% share in the global market and is further expected to witness a promising CAGR during the forecast period. This is mainly because concentrate products are widely used in a variety of functional foods such as cereals and yogurts.

These products have appreciably fewer levels of cholesterol, fat, lactose, and immense amounts of protein, which makes them ideal for a large number of fitness enthusiasts. Thus, driving demand for these products due to their enormous nutritional perks drives the growth of the segment during the forecast period.

Based on application, the market is bifurcated into bakery & confectionery, food and beverage, animal feed, supplements, and others. The food and beverage segment held the largest market share in 2021 and is further predicted to occupy a dominant status and simultaneously grow at a significant CAGR during the forecast period.

This is mainly due to the rise inclination towards dry-mix beverages, Ready-to-Drink (RTD) beverages, and milk protein concentrates and isolates among people due to their various nutritional benefits. Apart from that, many fermented foods, dehydrated foods, frozen foods, and non-dairy vegan foods have potato protein in them for better absorption of vitamins and also because it ameliorates both the immune system and digestive system of an individual. These factors drive the growth of the segment during the forecast period.

Based on region, the North American region held the largest market share in 2021 and is further predicted to grow exponentially at a promising CAGR during the forecast period. The major reason for the growth of the potato protein market is the increased demand for plant-based protein and a significant surge in the vegan population in this region. In addition, the rise in demand for processed food with natural ingredients and an increase in awareness about healthy diets among people in this region drive the growth of the potato protein industry.

This review is based on a report by Zion Market Research, titled “Potato Protein Market By Type (Isolate, Concentrate, and Hydrolyzed), By Application (Animal Feed, Food and Beverage, Bakery & Confectionery, Supplements, and Others), and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2030.”- Report at https://www.zionmarketresearch.com/report/potato-protein-market

Recent Developments

In February 2022, a Netherlands-based dominant ingredients company KMC created an innovative textured potato protein that can be used as an essential ingredient in plant-based meat due to the presence of distinctive properties of potato protein that are capable of revolutionizing the plant-based meat industry.

Textured potato protein, having a meat-like structure and a frying crust, has immense nutritional perks. This comes amid KMS’s goal to initiate the transition toward plant-based ingredients from animal-based ingredients so as to offer better products to the customers.

In April 2022, a pioneering UK-based potato supplier Branston announced that they have collaborated with an innovative technology provider named Root Extracts. This collaboration is specially done to create a potato plant protein for application in both vegetarian and vegan food. Branston mentioned in a statement that they will process secondary-grade low-value potatoes which are unfavorable for retail into beneficial plant-based protein with the help of its extraction facility in Lincolnshire, which is all set to be launched.

The global potato protein market is dominated by players such as:

• Kemin Industries Inc.
• Avebe
• Royal Cosun
• KMC Ingredients
• Tereos
• PEPEES Group
• Roquette Frères
• Agrana
• Meelunie B.V.
• Bioriginal Food & Science Corp
• AKV Langholt
• Sudstarke
• Omega Protein Corporation
• PPZ Niechlow

Global potato protein market is segmented as follows:

By Application

• Animal Feed
• Bakery & Confectionery
• Supplements
• Others

By Type

• Isolate
• Concentrate
• Hydrolyzed

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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