Senior Friendly Packaging Market To Grow With Increased Focus On Accessibility In Product Packaging

The global senior friendly packaging market size was worth around USD 4.9 billion in 2023 and is predicted to grow to around USD 7.8 billion by 2032, with a compound annual growth rate (CAGR) of roughly 5.3% between 2024 and 2032.

Senior friendly packaging refers to packaging solutions that address the needs and limitations of elderly consumers, including easy opening, legible labeling, ergonomic shape, and intuitive design. These special packaging solutions are for consumers with reduced dexterity, visual impairments, and declining muscle strength. Advanced manufacturing processes now allow packaging that maintains product integrity and safety while reducing the force required to open.

Browse the full “Senior Friendly Packaging Market By Product Type (Easy Grip Bottles and Containers, Safety Caps and Closures, Single-Dose Pouches and Blister Packs, and Graphic Labels and Tags), By Application (Consumer Products, Medicinal Tablets, Pills, and Syrups, and Body and Hair Care Products), By End Use (Food & Beverages, Healthcare, Cosmetics & Personal Care, and Other Consumer Durables), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2024 - 2032”- Report at https://www.zionmarketresearch.com/report/senior-friendly-packaging-market

Demographic shifts, healthcare considerations, and regulatory pressures are the primary drivers accelerating the senior friendly packaging market expansion.

Market Growth Factors

Several key factors are fueling the growth of the senior friendly packaging market.

• Aging demographics: The number of people aged 65 and older is expected to double by 2050, leading to higher demand for easier packaging for seniors.
• Healthcare compliance: Packaging that is easy to open helps seniors stick to their medication routines, lowering the risk of health issues and cutting healthcare costs.
• Regulatory environment: Governments worldwide are introducing tougher rules for accessible packaging, especially in the pharmaceutical and food sectors.

Restraints

• Cost considerations: Adding features for seniors often raises production costs, which is challenging for manufacturers working with small profit margins.
• Design complexity: Making packaging that is senior-friendly but still attractive to younger users requires a lot of time and money spent on research and development.

Senior Friendly Packaging Market: Report Scope

Market Segmentation

The senior friendly packaging market can be segmented by packaging type, product type, material, application, and geography.

Based on packaging type, the market is divided into easy-open packaging, modified atmosphere packaging, active packaging, and intelligent packaging. Easy-open packaging leads the market because of the physical difficulty of accessing products while being relatively straightforward to implement across various industries.

Based on product type, the senior friendly packaging industry is segmented into easy-grip bottles and containers, safety caps and closures, single-dose pouches and blister packs, and graphic labels and tags. Single-dose pouches and blister packs lead the market due to their widespread use in pharmaceutical packaging, enhanced dosage accuracy, and ease of use for seniors with limited dexterity.

Based on material, the senior friendly packaging industry is categorized into plastic, paper and paperboard, glass, metal, and others. Plastic is expected to lead the market during the forecast period due to its versatility, lightweight properties, and moldability for ergonomic designs.

Based on application, the market is classified into pharmaceuticals, food and beverages, personal care, household products, and others. Pharmaceuticals lead the market owing to stringent regulations around medication accessibility and the critical nature of medication adherence among seniors.

North America leads the global senior friendly packaging market due to its large aging population with purchasing power, comprehensive accessibility regulations, and a strong innovation ecosystem. The region has consumer advocacy groups and industry partnerships focused on aging-related packaging design challenges. Major retailers in North America have senior-friendly packaging requirements for their suppliers, which drives adoption across the supply chain. Healthcare insurance providers in the region are now supporting better packaging to improve medication adherence and reduce healthcare costs. The trend has gone beyond necessity items to premium consumer goods. Brands are recognizing the marketing advantage of accessibility features.

Key Market Players

Leading companies operating in the global senior friendly packaging market include:

• Pierson Industries Inc.
• Rieke Corporation
• Keystone Folding Box Company
• Polytop Corporation
• WestRock Company
• Owens-Illinois Inc.
• Berry Global Inc.
• Silgan Plastics Corporation
• Stora Enso Oyj
• Sonic Packaging Industries Inc.
• AptarGroup Inc.
• Sanner of America Inc.
• Amcor Ltd.

 Recent Developments

• In December 2024, Sonoco completed its $3.9 billion acquisition of Eviosys to expand its food and aerosol packaging portfolio, focusing on senior-friendly features.
• In November 2024, Amcor announced an $8.4 billion stock deal to acquire Berry Global Group, enhancing its consumer and healthcare packaging offerings, including senior-friendly solutions.

The global senior friendly packaging market is segmented as follows:

By Product Type

• Easy Grip Bottles and Containers
• Safety Caps and Closures
• Single-Dose Pouches and Blister Packs
• Graphic Labels and Tags

By Application

• Consumer Products
• Medicinal Tablets, Pills, and Syrups
• Body and Hair Care Products

By End Use

• Food & Beverages
• Healthcare
• Cosmetics & Personal Care
• Other Consumer Durables

By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

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