Global Superseeds Market To Witness The Highest Growth In North America During The Forecast Period

The global superseeds market size was worth around USD 44.09 billion in 2022 and is predicted to grow to around USD 78.16 billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.4% between 2023 and 2030.

The superseeds industry deals with the production of superseeds that are known for their high nutritional value. They are seeds such as chia seeds, flax seeds, hemp seeds, pumpkin seeds, and sunflower seeds and are rich sources of protein, fiber, healthy fats, vitamins, and minerals. The industry is witnessing a high growth rate in recent years owing to the increased awareness rate amongst consumers about the health benefits of consuming superseeds. In most cases, these seeds are consumed with other food products such as milk or protein shake, bread, and bakery items. Although the industry may register steady growth during the forecast period, it is likely to witness certain growth restrictions and challenges.

This review is based on a report by Zion Market Research, titled "Superseeds Market By Distribution Channel (Online And Offline), By Application (Bakery & Confectionery, Snacks & Savory, Convenience Food, And Others), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030"- Report at https://www.zionmarketresearch.com/report/superseeds-market

The global superseeds market is projected to grow owing to the increasing marketing and advertising activities undertaken by producers and distributors of superseeds. These companies have marketed the products as super healthy and hence are targeting the growing segment of health-conscious people. Industry players have invested higher in improving their marketing and advertising strategies to reach a broader group of consumers. Many companies operating in the food & beverages (F&B) industry have started incorporating superseeds in already existing food ranges such as bread and confectionery items.

In addition to this, there is a growing number of domestic and small-scale sellers that specialize in producing healthy small-portion meals for the urban population. As this segment of consumers lives a busy lifestyle they prefer to eat readymade meals. This has resulted in growth in the number of service providers that leverage the benefits of several digital food delivery companies such as Uber Eats and Zomato. Furthermore, the growing accessibility to superseeds by increasing sales of these items on online and offline channels such as supermarkets and e-commerce platforms is likely to boost the industry growth.

The global superseeds industry size may witness certain growth limitations due to the relatively high cost of superseeds as compared to other forms of superfoods or items. As of current times, the seeds are mostly consumed by the urban population and there is a general perception that superseeds are for the rich segment of society. This is further strengthened by the availability of alternatives such as nuts and legumes that are more readily available and at reasonable prices. Moreover, the limited availability of the superseeds further adds to the loss of potential revenue since they may not be available across several geographical locations.

The growing investment toward new product development may provide excellent growth opportunities whereas the severe regulatory challenges could restrict market expansion.

The global superseeds market is segmented based on distribution channel, application, and region.

Based on distribution channel, the global market segments are online and online. The superseeds industry registered the highest growth in the offline segment as currently, the largest distributor of superseeds takes place through health food stores since they specialize in the sale of organic and natural food products. Furthermore, these agencies employ experts of knowledgeable staff who are correctly able to promote the product by providing accurate information. However, with time and the growing shift of various sellers on online channels such as social media platforms and e-commerce websites, the online segment is expected to grow at a higher CAGR as compared to previous years during the forecast period. As per the Food and Agriculture Organization (FAO) of the United Nations (UN), the average annual production of hemp seeds is close to 150,000-200,000 metric tons.

Based on application, the global market is segmented into bakery & confectionery, snacks & savory, convenience food, and others. In 2022, the superseeds industry growth was led by the bakery & confectionery segment where the seeds are used in baked goods like bread, muffins, and cakes, as well as in snack bars and granola. Some of the most commonly used in the segment are chia and hemp seeds. Snacks and savory products are also significant to the industry's growth as different forms of seeds are used as snacking items. For instance, trail mix, nut clusters, and roasted seeds. The convenience food products segment is steadily growing with the addition of superseeds in protein bars and instant oatmeal. In 2019, the European bakery industry generated over €170 billion in revenue.

The global superseeds market is projected to witness the highest growth in North America during the forecast period with the US and Canada acting as major growth contributors. The high growth rate could be a result of the growing health-conscious population in these countries along with the easier accessibility to hemp or chia seeds. The US is home to some of the largest F&B players that are consistently investing in improving food range by adding new and unique ingredients. The increasing rate of food product launches, the rising number of smaller players offering superseeds-based snacking items, and the growing awareness rate are the main reasons for high regional growth. In Europe, the UK, France, Germany, Spain, and other regions are projected to continue to have a higher demand with the changing consumer lifestyle and rising sale of superfoods.

Recent Developments:

• In February 2022, PepsiCo, an American multinational F&B company, announced the launch of a new energy drink called Rockstar Energy that is infused with hemp seed
• In November 2022, the European Union granted its approval to the use of chia seeds in bread products. The seed can make up to 5% of the overall product’s matter
• In October 2022, Spaceman & Company, Bombay Hemp Company, and Intergalactic Beverages announced the launch of Blissful, a hemp-based novel range of beverages

Superseeds Market: Competitive Analysis

The global superseeds market is led by players like:

• Spectrum Naturals
• Navitas Organics
• The Chia Company
• Nutiva
• Terrasoul Superfoods
• Health Warrior
• Manitoba Harvest Hemp Foods
• Garden of Life
• NOW Foods
• Hain Celestial Group
• Bob's Red Mill Natural Foods
• Enjoy Life Foods
• Barlean's Organic Oils
• SunOpta Inc.
• Carrington Farms
• Kashi Company
• Nature's Path Foods
• Ancient Harvest
• Sunfood Superfoods
• Eden Foods
• Flora Inc.
• Hempco Food and Fiber Inc.
• The Superseed Company
• Vitality Foods Inc.
• Organic Gemini.

The global superseeds market is segmented as follows:

By Distribution Channel

• Online
• Offline

By Application

• Bakery & Confectionery
• Snacks & Savory
• Convenience Food
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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