Global Wheat Germ Oil Market To Register Highest Growth In Asia-Pacific By 2028

The global wheat germ oil market size was worth around USD 600 million in 2021 and is predicted to grow to around USD 1001 million by 2028 with a compound annual growth rate (CAGR) of roughly 5.35% between 2022 and 2028.

Wheat germ oil is extracted from the germs that grow on the wheat seed. The germ of any cereal is a part of the reproductive system and eventually grows into a plant. Oil generated from wheat germ is an excellent source of fatty acids that act as important membrane constituents and are excellent sources of energy. Fatty acids are known to promote hormonal responsiveness, along with tissue metabolism & function.

Wheat germ is rich in vitamin E and is home to other nutrients like thiamin, folate, magnesium, and zinc. This is one of the major reasons why wheat germ oil has gained an extreme population across the industrial sector especially those that deal directly with end-consumers.

They have become essentials in diets not only for humans but for pet care as well. In the medical segment, wheat germ oil has been used as a source of increasing reaction time and blood flow. The former refers to the time taken by the brain to process any information or action and decide the reaction. The grain-generated oil contains various fatty acids namely; palmitic acid, linoleic acid or omega-6, oleic acid, and linolenic acid or omega-3. 100 grams of wheat germ oil has around 884 calories, polyunsaturated fats are around 61.7 grams, whereas the total fat content is 100 grams. Due to this reason, wheat germ oil is used extensively as a cooking oil.

The global wheat germ oil market is projected to grow owing to increasing applications in the medical field since the oil is known to fight and prevent skin cancer. Due to this trait, doctors recommend the use of sunscreen that contains wheat germ oil to prevent skin damage as well in the form of any topical cream since the oil aids the production of collagen.

It also exhibits excellent anti-aging properties given the presence of vitamin E, folic acid, and B6. It can also help fight skin conditions like dry skin, eczema, and psoriasis. More than 30 million of the American population is known to be affected by eczema with the highest rate of infection amongst infants. Eczema is generally characterized by small and raised bumps on the skin, crusting, oozing, or thickened skin.

However, there could be certain growth restrictions in the coming years as the import and export of raw materials that is wheat germ may get impacted due to the current political situation across the globe as the western and the eastern countries collide to emerge as the next superpower. For instance, the Ukraine-Russia war has severely impacted the production and supply of maize, soybean, and wheat and it is projected to keep falling during 2022-2023.

The growing applications in the pet industry may provide more growth opportunities while the side effects associated with the oil are expected to challenge market growth.

The global wheat germ oil market is segmented based on application, production, distribution, and region.

Based on production, the global market divisions are inorganic and organic. Owing to the growing inclination amongst consumers for natural products, the organic segment dominated the global market in 2021. Wheat germ oil has been used extensively in the cosmetics and personal care industry for the development of natural, chemical, and synthetic compound-free products owing to the changing consumer preference. As per a recent survey published in the Economic Time, a leading Indian newspaper, more than 71% of the respondents preferred organic products over inorganic counterparts. 38% claimed that they are more likely to choose a hair oil or shampoo if it was made with botanical compounds.

Based on distribution, the global market is divided into business-to-customer and business-to-business, with business-to-consumer leading with the highest global market share. The high CAGR is influenced by the higher use of products in the industries that directly cater to the needs of the general population like healthcare, personal care, dietary supplement, and others.

Hence market players can directly create a relationship with the consumers instead. Many providers of hair care ranges use wheat germ oil in their products to increase the product value. The global hair conditioner market may reach a value of USD 10 million by 2028.

Asia-Pacific is projected to lead the global wheat germ oil market owing to the presence of strong agricultural economies like India and China. In 2021, more than USD 136 million metric tons of wheat were produced in China. The regional market growth may also be driven by the use of wheat germ oil for cooking purposes.

As more people are inclined toward healthy eating by opting for food products with fewer calories including cooking oil, the demand for wheat germ oil may grow in the coming years. As per a 2020 report, Covid-19 has resulted in consumption choices of more than 85% of the population with more people opting for healthy eating.

Companies like Inlife Pharma Pvt. Ltd., Archer Daniels Midland Company, General Nutrition Centers Inc., Henan Ingredients Group Co. Ltd., GNLD International LTD., Glencore, NutriPlex Formulas Inc., and NOW Foods dominate the global wheat germ oil market.

Recent Developments:

• In June 2022, the management at Connoils accepted that the company was facing supply chain issues causing a dip of 30% in its sales
• In August 2022, Swanson Health launched a new range of healthy gummies

This review is based on a report by Zion Market Research, titled “Wheat Germ Oil Market By Application (Pharmaceuticals, Feed Industry, Food & Beverages, Dietary Supplements, Cosmetics & Personal Care Industry, and Others), By Production (Inorganic, and Organic), By Distribution (Business-to-Customer, and Business-to-Business), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028.”- Report at https://www.zionmarketresearch.com/report/wheat-germ-oil-market

The global wheat germ oil market is segmented as follows:

By Application

• Pharmaceuticals
• Feed Industry
• Food & Beverages
• Dietary Supplements
• Cosmetics & Personal Care Industry
• Others

By Production

• Inorganic
• Organic

By Distribution

• Business-to-Customer
• Business-to-Business

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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