Global Healthcare CRM Market Set for Rapid Growth, To Reach Value Around USD 30.30 Billion By 2032

Zion Market Research has published a new report titled “Healthcare CRM Market by Product Type (Individual, Referral, and Individual & Referral); by Technology (Predictive CRM, Mobile CRM, Cloud-Based CRM, Social CRM, and Collaborative CRM); by Application (Relationship Management, Case Coordination, Community Outreach, Case Management, and Other Applications), and for End-User (Payers, Providers, and Other End-Users): Global Industry Perspective, Comprehensive Analysis and Forecast, 2024 - 2032”. According to the report, the global healthcare CRM market was valued at approximately USD 15.25 billion in 2023 and is expected to generate revenue of around USD 30.30 billion by the end of 2024, growing at a CAGR of around 7.93% between 2024 and 2032.

Customer relationship management (CRM) is a tool used as a strategy for managing interactions with patients; this technology aids in managing, coordinating, and automating business processes. The adoption of information communication technologies (ICT) in healthcare is growing at a high pace. The deployment of ICT, mainly the Internet, in the healthcare sector is commonly referred to as e-health or electronic health, which is essential for enhancing healthcare management for mutual benefit between healthcare providers and patients. One of the most significant features of e-health is to manage relationships between a healthcare provider and its patients (customers) in order to generate greater reciprocal understanding, confidence, and patient contribution in decision-making. 

Browse the full "Healthcare CRM Market by Product Type (Individual, Referral, and Individual & Referral); by Technology (Predictive CRM, Mobile CRM, Cloud-Based CRM, Social CRM, and Collaborative CRM); by Application (Relationship Management, Case Coordination, Community Outreach, Case Management, and Other Applications), and for End-User (Payers, Providers, and Other End-Users): Global Industry Perspective, Comprehensive Analysis and Forecast, 2024 - 2032" report at https://www.zionmarketresearch.com/report/healthcare-crm-market

The global healthcare CRM market is segmented by product type, technology, applications, end-user, and geography. Based on product type, the market is segmented as individual, referral, and individual & referral. The individual and referral segment accounted for the highest share of the global healthcare CRM market in 2023. The shifting business model and rising demand for integration between provider, patient, and payer are significantly contributing towards the high share of the segment in the global market. The referral segment is anticipated to grow at the highest CAGR over the forecast period. 

On the basis of technology, the healthcare CRM market is segmented as predictive CRM, mobile CRM, cloud-based CRM, social CRM, and collaborative CRM. Cloud-based CRM accounted for the major share of the global market in 2023. The mobile CRM is expected to register the highest growth of the global healthcare CRM market from 2018 to 2024 owing to the increasing adoption of solutions by pharmaceutical companies, physicians, and patients. 

By application, the healthcare CRM market is segregated into relationship management, case coordination, community outreach, case management, and other applications. The case coordination segment includes pre-authorizations, patient information management, and referrals. The community outreach applications include community health education, financial donor management, and services promotion. The case management applications include clinical trial relationship management and chronic disease management. The case coordination segment is estimated to register lucrative growth due to automation and centralization in healthcare organizations. The growing prevalence of behavioral health problems and chronic disease is expected to propel the growth of the case management segment in the coming years. 

Based on end-users, the healthcare CRM market is segmented into payers, providers, and other end-users. The insurance companies are considered under payers and hospitals, specialized clinics, and life sciences companies are included under providers. The payers accounted for the largest share of the global healthcare CRM market in 2023. 

Based on geography, the global healthcare CRM market covers key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among them, North America is estimated to hold the largest share of the global healthcare CRM market and is expected to remain dominant over the forecast period. 

Some of the key players in the healthcare CRM market include salesforce.com, IBM, SAP, Siemens Healthineers, Oracle, Accenture, Amdocs Ltd., Microsoft, AllScripts Healthcare Solutions Inc., Cerner, Anthelio Healthcare Solutions, and NetSuite.

This report segments the global healthcare CRM market as follows:

Global Healthcare CRM Market: Product Type Segment Analysis

• Individual
• Referral
• Individual & Referral

Global Healthcare CRM Market: Technology Segment Analysis

• Predictive CRM
• Mobile CRM
• Cloud-Based CRM
• Social CRM
• Collaborative CRM

Global Healthcare CRM Market: Application Segment Analysis

• Relationship Management
• Case Coordination
• Community Outreach
• Case Management
• Other Applications

Global Healthcare CRM Market: End-User Segment Analysis

• Payers
• Providers
• Other End-Users

Global Healthcare CRM Market: Regional Segment Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

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