In-App Advertising Market Set To Record Double-Digit Growth $486.55 Million By 2032

As per the researchers at Zion Market Research, the valuation of the global In-App Advertising market was at about USD 168.96 Million in 2023, with projections indicating that it will reach USD 486.55 Million by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 12.47% over the forecast period 2024-2032. A few leading players actively participating in the global In-App Advertising market are Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost. The market contenders spotlight on collaborations, strategic planning, and research activities to attain constructive growth.

Growing Mobile Advertisement Trends To Amplify Market Growth

The surge in the market growth over the estimated timeline can be attributed to mobile advertising that encompasses banner ads, video ads, and interstitials for promoting myriad brands and help in the brand positioning. Apart from this, the mobile commerce industry is scaling up new terrains of growth and this will provide impetus to the in-app advertising activities in the forthcoming years. Growing competition among the players to acquire a big chunk of the market share and need for creating brand awareness will translate into humungous market growth in the foreseeable future.

Messaging Segment To Dominate Application Landscape By 2032

The growth of the messaging segment over the forecast timeline can be ascribed to large-scale utilization of messaging in smartphones. Apart from this, easy availability of mobile applications without any charges along with escalating penetration of smartphones in nook & corner of the world will spearhead the segmental surge over the ensuing years. Apart from this, large utilization of mobile messaging apps in developing countries of Latin America and Asia Pacific will spur the growth of the segment in the coming years.

Asia Pacific Market To Witness Exponential Growth Over 2024-2032

The growth of the market in the sub-continent over forecast timespan is due to prominent rise in smartphone penetration in the emerging economies like China and India. Apart from this, presence of strong infrastructure facility along with surging urbanization will prompt the business growth in the region over the forecast timeline.

Recently, North America is the dominant regional market owing to easy availability of high-speed wireless internet connectivity and massive use of tablets & smartphones in the region.

Browse the full “Global In-App Advertising Market - by Platform (Android, iOS, and others), by Ad-Format (Video ad-format and Non-Video ad-format), by Application Type (Online shopping & fashion, Gaming, Entertainment & Social media, News & sports, and others) and by Region - Forecast to 2024-2032.” Report at https://www.zionmarketresearch.com/report/in-app-advertising-market

This report segments the in-app advertising market as follows:

By Platform

• Android
•  iOS
•  Others

By Ad-Format

• Video ad-format
•  Non-Video ad-format

By Application Type

• Online shopping & fashion
• Gaming
• Entertainment & Social media
• News & sports
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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