Global Media Monitoring Software Market Is Expected To Reach Around USD 7,236 Million By 2027

Zion Market Research has published a new report titled “Media Monitoring Software Market by Deployment Mode (Cloud-Based and On-Premises), by Offering (Integrated Platform and Standalone Software), by End-User (Large Enterprises and Small- and Medium-Sized Enterprises), by Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, and Print Monitoring), and by Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel and Hospitality, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027”. According to the report, global media monitoring software market was approximately USD 2,260 million in 2018 and is expected to generate around USD 7,236 million by 2027, at a CAGR of around 13.9% between 2019 and 2027.

Media monitoring is the process of keeping a continuous track of editorial content of media sources by watching, reading, or listening to media sources and further identifying and analyzing the content with specific keywords or topics. Media monitoring software allows the users to keep an up-to-date track of activity notifications and feeds of content from selected media channels. Rapid rise in the penetration of multiple digital platforms, growing adoption of media monitoring tools for marketing, communication, and industry trend analysis, expansion of social media content volume, increasing social media users, rising time spent on social media, growing internet penetration, huge investments in digital advertising, rising number of smartphone users, and increasing use of mobile phones to access social media will be major factors driving the global media monitoring software market. China has the maximum number of internet users in the world, followed by India and the U.S. Nonetheless, data privacy issues, lack of precise insights, the dearth of skilled professionals, and lack of awareness may restrict the global media monitoring software market growth.

Browse the full “Media Monitoring Software Market by Deployment Mode (Cloud-Based and On-Premises), by Offering (Integrated Platform and Standalone Software), by End-User (Large Enterprises and Small- and Medium-Sized Enterprises), by Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, and Print Monitoring), and by Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel and Hospitality, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027” Report at https://www.zionmarketresearch.com/report/media-monitoring-software-market

By deployment mode, the media monitoring software market includes cloud-based and on-premises. The cloud-based segment accounted for the highest market share in 2018. By offering, the market includes an integrated platform and standalone software. The integrated platform segment accounted for more than 69% of the global market. By end-user, the media monitoring software market includes large enterprises and small- and medium-sized enterprises. Large enterprises are expected to advance at a CAGR of around 14% in the upcoming years. By application, the market includes broadcast monitoring, social media monitoring, online monitoring, and print monitoring. The social media monitoring segment is expected to show the highest CAGR over the estimated timeline. By vertical, the media monitoring software market includes IT and telecommunications, retail and consumer goods, banking, financial services, and insurance (BFSI), media and entertainment, travel and hospitality, and others. The IT and telecommunications segment accounted for the highest market share in 2018.

North America will lead the global media monitoring software market in the years ahead, owing to the highest internet penetration rate in the world (around 95%), constant innovations in social media monitoring, early adoption of innovative monitoring tools, and the availability of latest IT infrastructure. Europe will be the second largest global market in the upcoming years, due to the increasing awareness regarding the benefits of media monitoring software. The Asia Pacific will propagate at a speedy rate over the projected time period, due to the increasing awareness regarding the use of media monitoring tools and a rising number of social media users.

Some key players of the global media monitoring software market include Zoho Corporation, Salesforce, Bangkok Digital Services, Brand24 Global, Brandwatch, CARMA International, 20/Twenty by Circus, Digimind, Galaseo, Isentia, Kantar Media UK, Linkfluence, Media Track, Meltwater, Sonar Social Media Monitoring Platform, Socialbakers, and Sprinklr.

This report segments the global media monitoring software market as follows:

Global Media Monitoring Software Market: By Deployment Mode

• Cloud-Based
• On-Premises

Global Media Monitoring Software Market: By Offering

• Integrated Platform
• Standalone Software

Global Media Monitoring Software Market: By End-User

• Large Enterprises
• Small- and Medium-Sized Enterprises

Global Media Monitoring Software Market: By Application

• Broadcast Monitoring
• Social Media Monitoring
• Online Monitoring
• Print Monitoring

Global Media Monitoring Software Market: By Vertical

• IT and Telecommunications
• Retail and Consumer Goods
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel and Hospitality
• Others

Global Media Monitoring Software Market: By Region

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa

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