Global Pet DNA Testing Market Is Expected To Grow Around USD 641 Million By 2030

The global pet DNA testing market size was worth around USD 321 million in 2021 and is predicted to grow to around USD 641 million by 2030 with a compound annual growth rate (CAGR) of roughly 9.21% between 2022 and 2030.

The pet DNA testing market revolves around analyzing pets' genetic material to provide valuable insights into their breed composition, health risks, and ancestry. These tests, commonly conducted using at-home testing kits, genetic markers, and advanced data analysis, help pet owners better understand their pets' unique traits and potential health concerns. As pet ownership continues to rise, the demand for accurate and reliable DNA testing solutions is increasing.

Browse the full “Pet DNA Testing Market By Sample-Type (Semen, Saliva, Blood, and Others), By Animal (Dogs, Cats, and Others), By End-user (Veterinarians, Breeders, and Pet Owners), By Test (Genetic Diseases, Breed Profile, and Health & Wellness), and By Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2030.”- Report at https://www.zionmarketresearch.com/report/pet-dna-testing-market

Safety, accuracy, and ease of use are crucial in shaping the market, making it an essential tool for responsible pet care.

Market Growth Factors

Several factors are accelerating the expansion of the pet DNA testing market.

• Increasing pet ownership: Rising pet adoption rates across the world drive market demand.
• Enhanced pet care and wellness trends: Growing interest in pet health among owners boosts market growth.
• Advancements in genetic research: Improved testing accuracy and affordability expand adoption of the pet DNA testing.

Restraints

• Regulatory hurdles: Compliance with data protection laws limits market expansion.
• Concerns over data security: Privacy issues create trust barriers for consumers, thus limiting industry growth.

Market Segmentation

The pet DNA testing market can be segmented by sample type, type of test, animal, distribution channel, and region.

Based on the sample type, the market is segregated into semen, saliva swabs, and blood. Saliva swabs lead the market since they are non-invasive and easy to collect.

Based on the type of test, the pet DNA testing industry is classified into ancestry/breed identification, health screening, and others. Breed identification dominates the sector due to the high demand from pet owners for ancestry insights.

Based on animals, the pet DNA industry is categorized into dogs, cats, birds, and others. Dogs are expected to have the largest market share due to their high global ownership rates, strong human-animal bonding, and increasing demand for breed identification, health screening, and ancestry tracing.

Based on the distribution channel, the industry is divided into online, veterinary clinics, and retail stores. Of these, the online segment is expected to lead the market during the forecast period since there is ease of direct-to-customer accessibility and convenience.

North America leads the global pet DNA testing market, driven by high pet ownership rates and a well-established pet care industry. The American Pet Products Association (APPA) reports that over 66% of U.S. households own a pet, increasing demand for advanced pet wellness solutions, including genetic testing. The region benefits from high disposable incomes, allowing pet owners to invest in personalized healthcare and breed identification tests. Additionally, intense e-commerce penetration and the presence of key market players, such as Embark Veterinary, Wisdom Panel, and DNA My Dog, contribute to market expansion. Strategic marketing campaigns and growing awareness about genetic disease risk assessment drive adoption. The increasing availability of at-home testing kits through online platforms, veterinary clinics, and pet retailers strengthens North America's position as the market leader.

Key Market Players

Some of the prominent companies operating in the pet DNA testing market include:

• DNA MY DOG
• Wisdom Panel
• GENSOL DIAGNOSTICS LLC
• Orivet Genetic Pet Care Ltd
• Basepaws Inc.
• Embark Veterinary Inc.
• PetDx
• Neogen Corp
• FidoCure.

Recent Developments

• In July 2024, Mars acquired Cerba Vet and ANTAGENE, two French veterinary diagnostics companies, to enhance its diagnostic capabilities in France.
• In November 2024, Embark Veterinary, Inc. unveiled a new DNA test designed explicitly for mixed-breed dogs, enhancing the accuracy of breed identification.

The global pet DNA testing market is segmented as follows:

By Sample Type

• Semen
• Saliva
• Blood
• Others

By Animal

• Dogs
• Cats
• Others

By End-user

• Veterinarians
• Breeders
• Pet Owners

By Test

• Genetic Diseases
• Breed Profile
• Health & Wellness

By Region

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa

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