Global Social Media Analytics Market to Witness Impressive Growth, Revenue to Surge to USD 22.80 Billion By 2028

The global Social Media Analytics market accounted for USD 3.60 Billion in 2020 and is expected to reach USD 22.80 Billion by 2028, growing at a CAGR of 21% from 2021 to 2028.     

The report covers forecast and analysis for the Social Media Analytics market on a global and regional level. The study provides historical data from 2016 along with a forecast from 2021 to 2028 based revenue (USD Billion). The study includes drivers and restraints for the Social Media Analytics market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the Social Media Analytics market on a global level.

In order to give the users of this report a comprehensive view of the Social Media Analytics market, we have included competitive landscape and analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, where the product, technique, application, distribution channel and regional segmentation are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new Product launch, agreements, partnerships, collaborations & joint ventures, research & development, regional expansion of major participants involved in the market on the global and regional basis.

The study provides a decisive view on the social media analytics by deployment, component, deployment, application, end users, and region.All the segments have been analyzed based on present and future trends and the market is estimated from 2021 to 2028.

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and the Middle East & Africa with its further bifurcation into major countries including the U.S., Canada, Mexico, Germany, Spain, Italy, France, UK, China, Japan, India, and Brazil. This segmentation includes demand for Social Media Analytics market based on individual segment and applications in all the regions and countries.

North America is projected to dominate the worldwide Social Media Analytics market whereas the APAC region is expected to grow at the highest CAGR during the upcoming period, due to the growing adoption of social media analytics software and services among SMEs across emerging countries such as China, Japan, and India. 

Key players profiled in the report include Salesforce, Oracle Corporation, SAS Institute Inc., Adobe Systems Incorporated, International Business Machines Corporation, GoodData Corporation, Unmetric Inc, Netbase Solutions, Inc., Cision US Inc., Simplify360, Inc., Hootsuite Media Inc., Meltwater, Germinait Solutions Private Limited, Brandwatch, Clarabridge, Inc, Digimind, Crimson Hexagon, Inc, Sysomos, Simply Measured, Inc., Socialbakers, Spredfast, Inc., Sprinkler, Inc., Lithium Technologies, Inc., Synthesio, and Tableau Software Inc and others.

Browse the full “Social Media Analytics Market By Software And Service For (Sales And Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management And Fraud Detection, Public Safety And Law Enforcement And Others). Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2028.” Report at https://www.zionmarketresearch.com/report/social-media-analytics-market

The global Social Media Analytics market is segmented as follows:  

By Deployment

• On-premises
• Cloud

By Component

• Software
• Services
  • Managed services
  • Professional services

By Type Segment

• Predictive analytics
• Prescriptive analytics
• Diagnostic analytics
• Descriptive analytics

By Application

• Sales and marketing management
• Customer experience management
• Competitive intelligence
• Risk management and fraud detection
• Public safety and law enforcement
• Others 

By End-User

• Banking, Financial Services, and Insurance 
• Retail and E-Commerce
• Government and defense
• Healthcare 
• Telecommunications and IT
• Others 

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

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