Sanitary Ware Market Size, Share, Demand, Growth, Forecast 2030

Sanitary Ware Industry Prospective:

The global Sanitary Ware Market size was worth around USD 11.75 billion in 2022 and is predicted to grow to around USD 17.76 billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.30% between 2023 and 2030.

Request Free Sample

The report delves deeper into several crucial aspects of the global sanitary ware market. It includes a detailed discussion of existing growth factors and restraints. Future growth opportunities and challenges that impact the sanitary ware industry are comprehensively addressed in the report.

Sanitary Ware Market: Overview

Sanitary ware refers to a range of plumbing fittings and fixtures that are used in washrooms and bathrooms for sanitation purposes. It includes a wide range of products that are designed to store, collect, or dispose of waste as well as to allow personal hygiene activities. Sanitary ware is typically made of materials such as ceramic sanitary ware, porcelain, acrylic, or stainless steel mainly because they are highly durable which is an essential characteristic of sanitary ware. Furthermore, they are easy to maintain and clean which ensures proper hygiene and sanitation in residential, commercial, and public spaces.

Key Insights:

• As per the analysis shared by our research analyst, the global sanitary ware market is estimated to grow annually at a CAGR of around 5.30% over the forecast period (2023-2030)
• In terms of revenue, the global sanitary ware market size was valued at around USD 11.75 billion in 2022 and is projected to reach USD 17.76 billion, by 2030.
• The 17.76market is projected to grow at a significant rate due to the growing demand for aesthetic-enhancing sanitary ware products
• Based on technology segmentation, slip casting was predicted to show maximum market share in the year 2022
• Based on distribution channel segmentation, offline was the leading channel in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

Request Free Sample

Sanitary Ware Market: Growth Drivers

Growing demand for aesthetic-enhancing sanitary ware products to drive market growth

The global sanitary ware market is projected to grow owing to the increasing demand and use of sanitary ware products that enhance the beauty, appearance, and aesthetic of the installing unit including residential and commercial places. This is mainly due to the increased access to such products. With globalization and a rise in the number of product providers, there is steady growth in the rate of product innovation. Alongside this, consumer awareness regarding options, product availability, and suppliers has increased tremendously due to better access to the Internet and social media. Moreover, online sales channels have assisted in creating a well-informed consumer base. For instance, more than 463 million people use Pinterest every month. It is an image-sharing and influencing platform that acts as a source of inspiration for several purposes including home and office decor.

Sanitary Ware Market: Restraints

Inadequate infrastructure across certain regions restricts revenue generation

The global sanitary ware market expansion may be restricted owing to the lack of adequate infrastructure in some parts of the world. This is especially applicable to struggling economies or nations that are amidst political and social disbalance. In January 2023, the Kyiv School of Economics reported that by December 2022, Ukraine had suffered the destruction of houses worth USD 1.5 billion. Additionally, a lack of access to water supply, sanitation facilities, or proper sewage systems could cause a loss of revenue.

Sanitary Ware Market: Opportunities

Rising awareness surrounding hygiene and sanitation to provide growth opportunities

Several non-profit organizations, and domestic and international welfare agencies, along with necessary support from regional governments, have undertaken massive projects aiming to drive better public awareness around the importance of hygiene and sanitation. Such activities are likely to boost the demand for affordable sanitary ware. For instance, the Water Supply and Sanitation Collaborative Council of the United Nations (UN) runs the WASH campaign that works toward mobilizing financial and political support toward generating hygiene and sanitation awareness on a global scale.

Sanitary Ware Market: Challenges

Longer replacement periods between installations could challenge industry growth

Sanitary ware is purposely manufactured to be highly durable. Hence, in most cases, once the fitting process is completed, the period between replacing old fittings with new ones is generally longer. This could lead to retailers and manufacturers facing inconsistent demand and consumption.

Sanitary Ware Market: Segmentation

The global sanitary ware market is segmented based on technology, product type, distribution channel, end-user, and region.

Based on Technology, the global market divisions are spangles, slip casting, pressure coating, jiggering, isostatic casting, and others. The sanitary ware industry registered the highest growth in the slip-casting segment in 2022. The process involves pouring a liquid clay mixture called slip, into a mold which absorbs the water from the slip and leaves a solid layer of clay in the desired shape. Slip casting is an extremely efficient process since it allows manufacturers to produce sanitary ware products with intricate designs with greater consistency. The process of jiggering involves the use of rotating mold to produce a clay body while a profit tool assists in shaping the interior. This method is more commonly used to produce cylindrical or circular shapes. In 2015, the Asian Development Bank (ADB) provided the Australian government with a grant of $5 million that will be used to improve sanitation and access to safe water in Ebeye.

Based on Product Type, the sanitary ware industry is divided into urinals, washbasins & kitchen sinks, bidets, water closets, faucets, and others.

Based on distribution channels, the global market is divided into online and offline. The highest CAGR was registered in the offline segment in 2022. A majority of consumer groups prefer witnessing product quality firsthand before they make a final decision. Since the cost of primary installation is generally high and if the consumers are not satisfied with the outcome, reinstallation is a nearly impractical decision considering the amount of resources involved. Even if a company sells products online, they tend to have an offline product showcasing unit where consumers can visit and experience the look or feel of the product. Roca Group, a leading global sanitation ware maker produced nearly 30.3 million pieces in 2020.

Based on the End-User, the global sanitary ware industry is divided into commercial and residential.

Recent Developments:

• In July 2020, Nuance Studio, a leading provider of opulent concrete products, launched its Fiore wash basin collection influenced by the bloom of a flower. The new exquisite collection exhibits excellent craftsmanship and is the epitome of elegance. It is manufactured using a technology called Litheoz and is available across a wide range of colors
• In December 2022, Essel, one of India’s fastest-growing brands dealing with bath products, launched a new range of colored faucets and bathroom vanities. The launch was announced at an event in which the company hosted nearly 150 dealers and distributors from the states of Jammu, Uttarakhand, Punjab, and Haryana
• In March 2020, Kohler launched its second experience center in the city of Mumbai, India. The new unit displays bathroom products of the world’s 7 most influential architects

Sanitary Ware Market: Report Scope

Sanitary Ware Market: Regional Analysis

Asia-Pacific to register the highest growth rate

The global sanitary ware market is expected to witness the highest growth in Asia-Pacific during the forecast period as the region has been a dominant segment in the last few years. China has been at the forefront of the growth trajectory in terms of production and consumption. The major driving factor is growing urbanization leading to more people moving from rural areas to urban cities due to higher job opportunities and better standards of living.

Request Free Sample

Moreover, the country is currently the hub of producing exquisite collections of sanitary ware at lower costs resulting in a larger number of international buyers. The rising middle-class population and the growing influence of social media culture promoting the use of aesthetically-pleasing items are also significant contributors to regional expansion. The national governments have undertaken massive projects to build and improve public sanitation infrastructure which could lead to higher demand. Between 2021 and 2026, the Indian government plans to spend INR 1.41 lakh crore on public sanitation schemes.

Sanitary Ware Market: Competitive Analysis

The global sanitary ware market is led by players like:

• Kohler Co.
• Roca Sanitario S.A.
• TOTO Ltd.
• LIXIL Group Corporation
• Geberit AG
• American Standard Brands
• Duravit AG
• Ideal Standard International
• Villeroy & Boch AG
• Jaquar Group
• CERA Sanitaryware Ltd.
• Hindware Homes Ltd.
• Grohe AG
• Hansgrohe SE
• Laufen Bathrooms AG
• VitrA
• Inax Corporation
• Ceramica Dolomite
• Cotto Thailand
• RAK Ceramics
• Ideal Bathrooms
• Toscana Sanitari
• Gala Group
• Sanitec Group
• Vitra Bathroom Solutions.

The global sanitary ware market is segmented as follows:

By Technology

• Spangles
• Slip Casting
• Pressure Coating
• Jiggering
• Isostatic Casting
• Others

By Product Type

• Urinals
• Washbasins & Kitchen Sinks
• Bidets
• Water Closets
• Faucets
• Others

By Distribution Channel

• Online
• Offline

By End-User

• Commercial
• Residential
• Personal

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa