Button Mushroom Market Size, Share, Trends, Growth 2028

Button Mushroom Industry Perspective:

The global Button Mushroom Market size accounted for USD 16.73 Billion in 2020 and is expected to reach USD 27.39 Billion by 2028, growing at a CAGR of 7.3% from 2021 to 2028.

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Button Mushroom Market: Overview

The demand for button mushrooms is expected to rise at a significant rate during the forecast period owing to rising consumer preference. The reports by the National Horticulture Board suggest that the annual production of mushrooms in India accounted for 1,00,000 tonnes, 85% of which is accounted for button mushrooms. Earlier the cultivation of button mushrooms was limited to the winter season only however, with the advancement in technology; the cultivation of mushrooms is possible throughout the year.

Moreover, the rising consumption of mushrooms globally is one of the key factors contributing to the growth of the market. For instance, the Agricultural Marketing Resource Center suggested that in the year 2015, each person in the United States consumed, on average, around 3 pounds of mushrooms. The health benefits associated with mushrooms such as the National Cancer Institute suggest that they help in the prevention of lung, breast, and other kinds of breast cancer.

For instance, the report by GLOBOCAN 2020, suggests that Female breast cancer is the most commonly diagnosed cancer globally, followed by lung cancer. The potassium present in mushrooms aims to improve cardiovascular health. As per the guidelines of the Office of Disease Prevention and Health Promotion, it is advised to consume around 4,700 milligrams (mg) of potassium each day. Mushrooms appear on the AHA’s list of foods that provide potassium. The aforesaid reasons are some of the key factors contributing to the growth of the market.

Button Mushroom Market: Key Trends

In recent years, the market for button mushrooms has experienced significant growth. This expansion can be attributed to a number of factors, including the growing demand for healthy and organic food products, increased awareness about the health benefits of mushrooms, and the rising popularity of vegetarian and vegan diets.

The growing desire for organic and environmentally responsible farming methods is one of the most significant developments in the market for button mushrooms. Customers are becoming increasingly concerned about the environmental impact of food production, and as a result, they are willing to pay a premium for items that are cultivated using methods that are environmentally friendly. As a result of this trend, there has been a rise in the number of mushroom producers who have begun to implement organic and environmentally responsible farming practices.

Another pattern that has been observed in the market for button mushrooms is the surge in demand for mushroom products with added value, such as mushroom powders and extracts. It is believed that these items, which are promoted as natural health supplements, offer a variety of health benefits, including support for the immune system, enhanced brain function, and reduced inflammation.

In addition, there is a rising interest in rare and gourmet varieties of mushrooms, such as shiitake, oyster, and lion's mane mushrooms, among others. These mushrooms are frequently utilized at high-end restaurants and specialty food stores because of their one-of-a-kind flavors and textures. You can find them there as well.

The technical breakthroughs that have been made in the production and processing of mushrooms are also having an effect on the button mushroom market. Growers are now able to enhance yields while simultaneously reducing their impact on the environment by employing innovative cultivation methods such as hydroponics and vertical farming, for instance. In a similar vein, developments in processing and packaging technology are assisting in extending the mushrooms' shelf life and improving the quality of the product overall.

In general, the market for button mushrooms is anticipated to continue expanding over the next few years. This expansion is anticipated to be driven by a number of factors, including increasing consumer demand for food products that are both healthy and sustainable, a growing interest in mushroom products with value additions, and ongoing technological advancements in mushroom cultivation and processing.

COVID-19 Impact Analysis

The Button Mushroom Market is expected to grow at a significant rate during the COVID-19 crisis owing to increased health awareness among consumers. Consumers nowadays are inclined towards packed and healthy food products. Also, mushrooms are a great source of protein, and health experts advised that a protein-rich diet can help repair the damaged body tissues and muscle loss due to the COVID-19 infection. This is expected to drive the overall growth of the market.

Button Mushroom Market: Growth Factors

Various health experts suggest that optimal nutrition which is the proper combination of micronutrients such as carbohydrates and protein is required to overcome or recover from the effects of COVID-19. Mushroom offers proteins that contain the essential amino acid, which may cover the dietetic requirements, as well as may have certain economic advantages as compared to animal and plant sources. Moreover, mushrooms offer the ability to grow in agro-industrial waste fields, as submerged cultures, reaching high yields in a short time. Edible mushrooms can be to obtain a wide variety of food products enriched with high-quality protein, which may have as well improved functional properties.

Due to the rising vegan trends consumers are nowadays opting for clean and plant-based products which are further expected to increase the demand for the global button mushroom market over the forecast period. For instance, the number of vegans in the U.S. grew by 600% from 4 million in the year 2014 to 20 million in 2018.

Button Mushroom Market: Report Scope

Button Mushroom Market: Segmentation Analysis

The global button mushroom market is segmented by form, application, distribution channel, and region

On the basis of Form, the button mushroom market is segmented into fresh mushrooms and processed mushrooms. The fresh mushroom segment is expected to grow at a significant rate owing to rising R&D activities across the globe in the food industry, both processed and fresh mushrooms are used to make a variety of products. Due to rising food production in developing countries, the fresh mushroom sector was the most dominant. In 2020, the fresh mushroom sector dominated the global button mushroom market, accounting for 63% of total sales. However, the Processed Mushroom segment leads in value, driven by its longer shelf life, global trade, and convenience factor.

Based on application, the global button mushroom market is divided into food processing, retail outlets, pharmaceuticals, cosmetics, and others. The Food Processing segment dominates in terms of volume and value due to the extensive use of mushrooms in processed foods and ready-to-eat products. However, the Pharmaceutical and Cosmetics segments are growing rapidly, driven by increasing interest in natural and functional products.

By Distribution Channel, the global button mushroom market is segmented into online sales, supermarkets & hypermarkets, convenience stores, and others. The Supermarket & Hypermarket segment dominates in terms of volume and revenue due to its extensive reach, product variety, and ability to cater to a broad customer base. However, the Online Sales segment is growing rapidly, driven by convenience, e-commerce adoption, and expanding delivery networks.

Button Mushroom Market: Regional Analysis

Europe held around 30% of the market share in the overall button mushroom market owing to the rising trend of veganism in the region. For instance, in November 2020, The Veganz, a Berlin-based supermarket chain, revealed that the number of vegans in Europe doubled from 1.3 million in the year 2016 to 2.6 million in 2020. Moreover, rising mushroom production in the region also supports market growth. In 2019 Germany’s annual mushroom production accounted for 83 Thousand Metric Tons. The aforesaid factors are the key reasons contributing to the growth of the market over the forecast period.

Asia Pacific held the dominant position in the global button mushroom market owing to the presence of the largest mushroom production country in the world. China is the largest edible mushroom producer in the world. The annual production of mushrooms in China accounted for 38.4 million tonnes in 2017. The aforesaid reasons are key factors contributing to the growth of the market over the forecast period.

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Button Mushroom Market Competitive Landscape

The market for button mushrooms is extremely competitive because there are a large number of participants working in both the domestic and international markets. The following are some of the most important competitors in the market for button mushrooms:

Monaghan Mushrooms is one of the major mushroom producers in the world, and its headquarters are located in Ireland. The company has a presence in more than 30 countries across the world.

The Costa Group is the most successful and largest horticultural business in Australia. The company has operations in Australia, New Zealand, and Asia, and it holds a substantial foothold in the market for button mushrooms.

The Mushroom Company is one of the leading mushroom producers in the United States and has operations in various states. The company's name comes from the fact that it specializes in growing mushrooms.

Scelta Mushrooms is a significant provider of mushroom products to the global food market. The company's headquarters are in the Netherlands, and its product offerings include button mushrooms.

South Mill Champions is one of the largest mushroom producers in the United States. They manufacture a wide range of mushroom products, including fresh and canned button mushrooms, as well as other varieties of mushrooms.

Monterey Mushrooms is one of the largest mushroom manufacturers in North America. The company, which is headquartered in California but has operations in numerous other states, is known as Monterey Mushrooms.

Shanghai Finc Bio-Tech Inc.: With headquarters in China, Shanghai Finc Bio-Tech is a prominent provider of mushroom goods to markets all over the world. These products include fresh and processed button mushrooms.

These businesses compete with one another based on product quality, pricing, distribution networks, and innovative cultivation and processing technology for mushrooms. Several of these businesses are spending on research and development in order to enhance their processes and products, as well as in the exploration of new markets and distribution channels, in order to remain competitive in their respective industries.

Key Market Players

• Costa Pvt Ltd
• Bonduelle Fresh Europe
• Lutece Holdings B.V.
• Drinkwater’s Button Mushrooms Limited
• Monterey Button Mushrooms Inc.
• Monaghan Button Mushrooms Ireland
• Shanghai Finc Bio-Tech Inc.
• Okechamp S.A.

The global Button Mushroom Market is segmented as follows:

By Form

• Fresh Mushrooms
• Processed Mushrooms

By Application

• Food Processing
• Retail Outlets
• Pharmaceutical
• Cosmetics
• Others

By Distribution Channel

• Online Sales
• Supermarket & Hypermarket
• Convenience Store
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa