Sunglasses Pouch Market Size, Share, Trends, Growth and Forecast 2030

Sunglasses Pouch Industry Prospective:

The global sunglasses pouch market size was worth around USD 238.4 million in 2022 and is predicted to grow to around USD 365.8 million by 2030 with a compound annual growth rate (CAGR) of roughly 5.5% between 2023 and 2030.

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The report analyzes the global sunglasses pouch market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the sunglasses pouch industry.               

Sunglasses Pouch Market: Overview

A sunglasses pouch, also known as a sunglasses case or sunglasses cover, is a small protective bag or container specifically designed to hold and store sunglasses when they are not being worn. It provides a safe and secure place to keep sunglasses, protecting them from scratches, dust, and other potential damage. Sunglasses pouches are typically made of soft materials like fabric, microfiber, or leather, which help to prevent any abrasive contact with the lenses or frames. The interior of the pouch is often lined with a soft material that further protects the sunglasses and keeps them clean. The primary purpose of a sunglasses pouch is to provide a convenient and protective solution for carrying sunglasses when they are not in use. Many people prefer to keep their sunglasses in a pouch when storing them in a bag or pocket to prevent them from getting scratched or damaged. Additionally, sunglasses pouches are useful for travel, as they help to keep sunglasses organized and protected while on the go.

Key Insights

• As per the analysis shared by our research analyst, the global sunglasses pouch market is estimated to grow annually at a CAGR of around 5.5% over the forecast period (2023-2030).
• In terms of revenue, the global sunglasses pouch market size was valued at around USD 238.4 million in 2022 and is projected to reach USD 365.8 million, by 2030.
• The growing popularity of sunglasses as a fashion product is expected to drive the growth of the sunglasses pouch market over the forecast period.
• Based on the type, the sunglass box segment is expected to capture the largest market share over the forecast period.
• Based on the material, the fabrics segment is expected to grow at the fastest rate over the forecast period.
• Based on the distribution channel, the online segment is expected to grow at the highest CAGR over the forecast period.
• Based on region, North America is expected to dominate the market over the forecast period.

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Sunglasses Pouch Market: Growth Drivers

The advantages such as convenience, protection, and portability drive the market growth

One of the primary drivers for sunglasses pouches is the need to protect and safeguard sunglasses from scratches, dust, and other potential damage. Sunglasses are often a valuable investment, and a pouch provides a convenient and secure way to store and transport them, ensuring their longevity and maintaining their quality. In addition, sunglasses pouches offer a portable and compact solution for carrying sunglasses. They are lightweight, easy to carry, and can fit into bags, purses, or pockets. The convenience of having a dedicated pouch for sunglasses makes it easier for people to carry and access their sunglasses while on the go. Thus, these advantages offered by the sunglasses pouch are expected to drive the growth of the sunglasses pouch market over the forecast period.

Sunglasses Pouch Market: Restraints

A lack of awareness might be hampering the market                                                            

Despite the importance of sunglasses pouches for protecting and maintaining the quality of sunglasses, not all consumers may be aware of their benefits. Some individuals may not fully understand the need for a dedicated pouch or may not realize the potential damage that can occur without proper storage. A lack of awareness and understanding can hinder the demand for sunglasses pouches industry.

Sunglasses Pouch Market: Opportunities

The increasing popularity of sunglasses as a fashion product offers a lucrative opportunity

The market for sunglasses pouches is anticipated to rise as sunglasses become a more fashionable fashion accessory. The demand for sunglasses has increased as consumers' preferences for well-designed, premium products to improve their attire and sense of style have grown. Customers' features become instantly symmetrical when wearing sunglasses, which enhances the sense of their inherent beauty. For instance, 85% of adults worldwide report wearing sunglasses, most of whom use them for sun protection and some of whom use prescription sunglasses with corrective lenses, according to a report released in 2021 by The Vision Council, a nonprofit trade association for manufacturers and suppliers of the optical industry in the USA. Therefore, the increased popularity of sunglasses as a fashion accessory will drive the expansion of the sunglasses pouch market.

Sunglasses Pouch Market: Challenges

The availability of alternatives poses a major challenge to the market growth

While sunglasses pouches provide a dedicated storage solution, some consumers may opt for alternative methods of storing their sunglasses. For example, they might use generic fabric pouches, or microfiber cloths, or simply place the sunglasses in their bag or pocket without any protection. The availability of these alternatives can limit the demand for specialized sunglasses pouches.

Sunglasses Pouch Market: Segmentation

The global sunglasses pouch industry is segmented based on type, material, distribution channel, and region.

Based on the type, the global market is bifurcated into sunglass boxes, hinged cases, pouches, and others. The sunglass box segment is expected to capture the largest market share over the forecast period. The sunglass box segment consists of rigid and more structured boxes typically made of materials like plastic, metal, or wood. These boxes provide enhanced protection and are often used for high-end or luxury sunglasses. They can have features such as foam inserts, hinges, locks, and clear display windows. Thereby, driving the segment growth over the forecast period.

Based on the material, the global sunglasses pouch industry is bifurcated into microfiber, plastics, fabrics, leather, and others. The fabrics segment is expected to grow at the fastest rate over the forecast period. Pouches made of fabric, such as cotton or nylon, are lightweight, soft, and flexible. They offer basic protection and are commonly used for everyday sunglasses. On the other hand, the microfiber segment will hold a substantial market share over the forecast period. Microfiber pouches are made of a specialized synthetic fabric that is gentle on lenses and effectively removes dirt and smudges. They are often used for cleaning sunglasses as well as for storage. Thus, these characteristics of the segment drive the market growth.

Based on the distribution channel, the global sunglasses pouch market is segmented into online, offline, and others. The online segment is expected to grow at the highest CAGR over the forecast period. The segment growth is attributed to the rapid growth of the e-commerce industry across the globe. Moreover, online marketplaces like Amazon, eBay, and Alibaba provide a wide selection of sunglasses pouches from various sellers. Customers can compare prices, read reviews, and choose from different brands and designs. Thus, this is expected to drive segment growth during the forecast period.

Sunglasses Pouch Market: Report Scope

Sunglasses Pouch Market: Regional Analysis

North America is expected to dominate the market during the forecast period

North America is expected to dominate the global sunglasses pouch market over the forecast period. The region has a thriving sunglasses market, driven by factors such as fashion trends, outdoor activities, and the need for UV protection. The popularity of sunglasses creates a demand for accessories like pouches to store and protect them. Due to the high level of wellness consciousness among North American consumers, international businesses are also entering the market. As a result, producers feed the demand from customers for stylish, reasonably priced, and protective eyewear. By 2022, more than 25 million Americans will develop cataracts, according to the Prevent Blindness study, but other factors may also affect this number. It is possible to significantly lessen the UV radiation damage that causes cataracts by using the right sunglasses. For instance, the United States was the top importer of sunglasses in 2021, with a value estimated at USD 1,949,604, according to ITC Trade Map-Trade data for the growth of the international business. Thus, the aforementioned facts support the market revenue growth in the region.

The Asia Pacific is expected to grow at the highest CAGR in the sunglasses pouch industry during the forecast period. The regional growth is attributed to the growing middle-class population and expanding e-commerce industry. For instance, a National E-Commerce Policy was created by the Government of India (GOI) in 2019 to control the growing levels of E-Commerce brought on by India's rapid digitalization. The strategy emphasizes the protection of customer data, localization of data, intellectual property, and competitiveness. The GOI permits 100 percent FDI under the automatic route (which requires no previous clearance from the RBI or the GOI) under the marketplace model of B2C E-Commerce and 100 percent FDI in B2B E-Commerce. The proposed Personal Data Protection Bill, draft Non-Personal Data Governance Framework, and National Cyber Security Strategy 2020 are all affected by the E-Commerce policy. Therefore, the aforementioned facts drive the e-commerce industry, which in turn, propels market growth in the region.

Sunglasses Pouch Market: Competitive Analysis

The global sunglasses pouch market is dominated by players like:

• Hesh Opto Lab Private Limited
• Box Muse
• Interpol Eyewear
• Trip Machine Company
• Etsy Inc.
• Wenzhou Classic Packing Co. Ltd.
• Aptica
• North End Bag Company
• Decathlon Sports India Pvt Ltd.
• Milson Company Limited
• Kent Wang Co.
• Zouk
• Oakley Inc.
• Hunter Lou
• ATLANTIC RIVERS OUTFITTING COMPANY
• Olympic Eyewear
• Macmillan and Company
• Poe and Company Limited
• Others.

The global sunglasses pouch market is segmented as follows:

By Type

• Sunglass Box
• Hinged Case
• Pouch
• Others

By Material

• Micro Fiber
• Plastics
• Fabrics
• Leather
• Others

By Distribution Channel

• Online
• Offline
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa