Basketball Apparel Market Size, Share, Trends, Growth 2034

Basketball Apparel Industry Prospective:

The global basketball apparel market size was worth around USD 6.30 billion in 2024 and is predicted to grow to around USD 11.58 billion by 2034, with a compound annual growth rate (CAGR) of roughly 6.27% between 2025 and 2034.

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Basketball Apparel Market: Overview

Basketball apparel refers to the wide range of clothing and accessories often worn during basketball games. It typically includes half-length pants, jerseys, and shoes designed to be worn on the basketball court during game sessions. The jerseys are often printed with the names and assigned numbers of the athletes.

Furthermore, members of official basketball teams, either at school, college, or professional level, wear apparel of the same color and design, often associated with the brand color or logo.

During the forecast period, demand for basketball apparel is expected to continue growing. The rising popularity of basketball across generations, along with the expansion of current apparel sellers in new markets, will generate growth opportunities.

Furthermore, online sales channels are expected to push the industry revenue toward new heights. However, one of the major drawbacks for the market is the growing concern over the sale of counterfeit and poor-quality products, diluting overall revenue for the industry players.

Key Insights:

• As per the analysis shared by our research analyst, the global basketball apparel market is estimated to grow annually at a CAGR of around 6.27% over the forecast period (2025-2034)
• In terms of revenue, the global basketball apparel market size was valued at around USD 6.30 billion in 2024 and is projected to reach USD 11.58 billion by 2034.
• The basketball apparel market is projected to grow at a significant rate due to the growing popularity of basketball among sports enthusiasts.
• Based on the product type, the shoe segment is growing at a high rate and will continue to dominate the global market, according to industry projections.
• Based on the product type, the shoes segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Basketball Apparel Market: Growth Drivers

Growing popularity of basketball among sports enthusiasts to propel market revenue

The global basketball apparel market is expected to be driven by the rising popularity of basketball among sports enthusiasts. According to official reports published by the National Basketball Association (NBA), a premier basketball league in the United States, every game played under the league in 2024 was watched by over 4 million viewers. The new statistics indicated an increase of 13% in terms of viewership in 2023. Similarly, basketball is also gaining more popularity in other parts of the world.

In January 2025, a group of investors headed by Maverick Carter and overseen by Evercore and UBS Group AG is seeking ways to raise USD 5 billion in funds to create a new global basketball league to compete with the NBA.

In August 2024, NBXL, the first USA-Middle East independent professional basketball league, announced a new partnership with Redstrike Arabia as part of a new expansion policy. NBXL plans to launch its fourth team in Saudi Arabia in the coming years.

Increased introduction of new products in the market to attract more consumers during the forecast period

Basketball apparel makers are increasingly offering new products to consumers as they find ways to keep up with the changing trends. In November 2024, the NBA unveiled the 2024-25 Nike City Edition uniforms after they debuted in the inaugural in-season competition.

The uniforms represent the history and heritage of each organization and the city they represent. The new range includes 30 Nike City Edition uniforms.

In July 2024, Nike, one of the world’s largest sports apparel companies, launched the Kobe 8 range of basketball shoes in memory of the famous basketball athlete Kobe Bryant.

According to official reports, the Nike Kobe 8 Proto Halo shoes are made to assist with responsiveness during games. Similarly, other apparel additions to the market will continue benefiting the global basketball apparel industry during the projection period.

Basketball Apparel Market: Restraints

Surge in reports of the sale of counterfeit products to limit the market expansion rate

The global industry for basketball apparel is expected to be restricted by the growing reports of sales of counterfeit products across online and offline channels.

In 2020, the global counterfeit industry was reported to be valued at over USD 1.79 billion. The rising sale of poor-grade products sold as original items can cost companies billions of dollars in losses and also impact brand reputation.

Moreover, customers get access to poor-quality apparel that fails to meet expectations after a few times of use, leading to a waste of resources and money. More strict measures are required to curb the production and sale of fake products across channels.

Basketball Apparel Market: Opportunities

Emergence of online shopping places worldwide to generate growth opportunities

The global basketball apparel market is expected to generate growth opportunities due to the emergence and quick expansion of online shopping applications and websites. An increasing number of modern consumers have access to smartphones, laptops, and faster internet connectivity. These facilities promote using digital applications to place product orders without worrying about geographical boundaries.

Moreover, companies can reach larger groups of audiences using online sales mediums. For instance, in November 2023, India’s leading retail brand Bhaane announced the launch of NBAStores, an e-commerce platform for the Indian market. The company has partnered with the official National Basketball Association group to sell its products using online mediums.

Customization of basketball apparel to attract more buyers during the forecast period

Basketball apparel companies are actively offering customization options to their buyers. Apparel personalization allows brands to strengthen emotional connection with the customers and improve perceived value.

In November 2024, Basketball Ireland announced the launch of a new Nike playing kit. It is inspired by Dara Knot, a symbol of wisdom, strength, and leadership. Companies can offer color, texture, and design customization options to appeal to a broader audience.

Basketball Apparel Market: Challenges

Limited prominence of the sport worldwide to challenge the market growth trajectory

The global basketball apparel industry is projected to be challenged by the limited prominence of the sport as compared to other events such as football and cricket. Basketball is primarily played in the US and has registered limited adoption in other parts of the world. The restricted popularity of the sport can affect sales of corresponding apparel, according to research.

Basketball Apparel Market: Report Scope

Basketball Apparel Market: Segmentation

The global basketball apparel market is segmented based on product type, distribution channel, end-user, and region.

Based on the product type, the global market segments are shoes, shorts, jerseys, and accessories. In 2024, the highest demand was listed in the shoes segment. The average cost of signature basketball shoes can range between USD 150 and USD 300, depending on the brand and its value. The Jerseys segment is anticipated to deliver considerable CAGR as demand for sports clothing items is on the rise.

Based on distribution channels, the global basketball apparel industry is divided into offline and online.

Based on the end-user, the global market divisions are casual wearers, amateur players, and professional athletes. In 2024, the highest revenue was generated by the professional athletes segment. Basketball apparel designed to be worn at official games is made using premium quality raw materials and generally costs more than apparel sold in the commercial market.

The cost of apparel worn by professional athletes may further increase in the case of customization as per player requirements. Game-worn Michael Jordan shoes, which are a part of collectibles, can cost more than USD 250,000, as per research.

Basketball Apparel Market: Regional Analysis

North America is expected to register the highest revenue during the projection period

The global basketball apparel market will be led by North America during the forecast period. The US is expected to lead the regional market revenue due to the extreme popularity of basketball in the country.

According to official data, the US is home to around 160 million basketball fans, and the sport is ranked among the top 3 most popular sports in the country.

Moreover, the world’s largest basketball league, the NBA, originated in the US. Major sports companies such as Adidas, Nike, Under Armor, and others also originate from the US, further helping the regional market thrive.

Asia-Pacific is another prominent revenue generator in the global basketball apparel industry. The region has a high number of consumer groups witnessing changes in lifestyle. The growing popularity of basketball in India, the Philippines, Japan, China, and other countries will help the regional market flourish.

Moreover, penetration of online sales platforms, including social media channels, is expected to play a critical role in shaping the regional market.

However, the ongoing trade war between the US and China, with the latter as the major manufacturer of apparel items sold in the US, impacts trade revenue for both regions in the coming years.

Basketball Apparel Market: Competitive Analysis

The global basketball apparel market is led by players like:

• Jordan Brand
• Under Armour
• Anta Sports
• Spalding
• New Balance
• Reebok
• Nike
• Ewing Athletics
• Peak Sport
• Adidas
• Li-Ning
• Champion
• Mitchell & Ness
• Puma
• AND1

The global basketball apparel market is segmented as follows:

By Product Type

• Shoes
• Shorts
• Jerseys
• Accessories

By Distribution Channel

• Offline
• Online

By End-User

• Casual Wearers
• Amateur Players
• Professional Athletes

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa