Air Purifier Market Growth, Size, Share, Trends, and Forecast 2030

Air Purifier Industry Prospective:

The global Air Purifier market size was worth around USD 14.2 billion in 2022 and is predicted to grow to around USD 24.03 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.8% between 2023 and 2030.       

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Air Purifier Market: Overview

An air purifier is a device that eliminates impurities and pollutants from the air to enhance the quality of the air inside. Air from the surrounding area is drawn in, put through several filters, and then the cleaned air is released back into the space. Reducing the number of airborne particles, including dust, pollen, pet hair, mold spores, and other allergies, is the main objective of an air purifier.

In addition, it aids in the removal of smoke, smells, and volatile organic compounds (VOCs) that could be in the air. Indoor environments such as homes, workplaces, schools, hospitals, and commercial buildings all employ air purifiers. They are especially helpful in lowering exposure to allergens and irritants that may worsen symptoms for those with allergies or respiratory disorders.

Key Insights

• As per the analysis shared by our research analyst, the global Air Purifier market is estimated to grow annually at a CAGR of around 6.8% over the forecast period (2023-2030).
• In terms of revenue, the global Air Purifier market size was valued at around USD 14.2 billion in 2022 and is projected to reach USD 24.03 billion, by 2030.
• The growing product launch and increasing concern about air quality are expected to drive the Air Purifier market growth over the projected period.
• Based on the technology, the High Efficiency Particulate Air (HEPA) segment is expected to capture a substantial market share during the forecast period.
• Based on the application, the commercial segment is expected to lead the market over the forecast period.
• Based on region, the Asia Pacific is expected to hold a significant market share during the forecast period.

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Air Purifier Market: Growth Drivers

The increasing consciousness of indoor air pollution and related health issues drives market growth

Global demand for air purifiers is mostly being driven by growing awareness of indoor air pollution and its detrimental impact on human health. Indoor environments are becoming increasingly vulnerable to contaminants such as dust, allergies, pet dander, volatile organic compounds (VOCs), and fine particulate matter as a result of the fast urbanization and industrialization of the world. Extended exposure to these pollutants may result in allergies, respiratory disorders, and other health concerns. The need for air purifiers has increased significantly as people realize how important it is to breathe clean air.

Additionally, customers who are concerned about their health are actively looking for air purification solutions to make interior spaces safer, particularly for vulnerable populations including children, the elderly, and people with underlying medical issues. In addition, the current COVID-19 pandemic has highlighted the need for improved indoor air quality and spurred a rise in the usage of air purifiers to reduce the danger of viruses and pathogens spreading via the air. The market is expanding as a result of the increasing demand for air purifiers from homes, businesses, and healthcare institutions due to rising health consciousness and concerns.

Air Purifier Market: Restraints

High maintenance and installation costs hamper market growth

The primary factor impeding the worldwide market's growth during the forecast period is the enormous cost of installation and maintenance for air purifiers. Since air purifiers are usually operated continuously, they are neither inexpensive nor can they be cheap to operate. When installing an air purifier for the full house, that is, for spaces greater than 700 square feet, many choose to install a high-end model with a coverage area of 800 to 1200 square feet and a CADR value of 400-meter cube per hour. 

Many air purifiers rely on replaceable, consumable filters, which raise user costs and restrict market expansion. The filters in all air purifiers need to be changed at least once every six months. According to usage and location, constant maintenance is therefore necessary, which increases the product's rising cost.

Air Purifier Market: Opportunities

Advancement in technology offers a lucrative opportunity

With the release of intelligent and Internet of Things-enabled air purifiers, the industry is witnessing a surge in technical innovation. The market for smart home appliances has expanded dramatically as people want greater automation, customization, and convenience in their daily lives. In response to this trend, air purifier manufacturers have included cutting-edge technologies in their models. Real-time monitoring of air quality, remote control through smartphone applications, and integration with voice assistants like Google Assistant and Amazon Alexa are just a few of the capabilities that smart air purifiers have to offer.

With these features, users may monitor and operate air purifiers from any location, change settings in response to data on air quality, and get notifications when filters need to be changed or maintained. Air purifiers may also be easily automated and synchronized with other smart devices, which improves the overall user experience when they are integrated into smart home ecosystems. People who are tech-savvy and looking for contemporary solutions for their indoor air quality demands find smart air purifiers to be quite tempting due to their flexibility and simplicity. The smart air purifier market is anticipated to experience sustained expansion and innovation as the Internet of Things (IoT) ecosystem grows.

Air Purifier Market: Challenges

Ozone emissions as a by-product pose a major challenge to air purifier market growth

When air is purified by electric attraction, particularly with electrostatic precipitation cleaners, a byproduct that may be extremely hazardous to the body is the production of ozone. It is a major drawback for numerous types of air purifiers. Thus, this is expected to be a major challenge for the air purifier industry over the forecast period.

Air Purifier Market: Segmentation

The global Air Purifier industry is segmented based on the technology, application and region.

Based on the technology, the global Air Purifier market is bifurcated into Activated Carbon, High Efficiency Particulate Air (HEPA), Ionic Filters and Others. The High Efficiency Particulate Air (HEPA) segment is expected to capture a substantial market share during the forecast period owing to the high filtration efficiency. With a 99.97% filtering efficiency, HEPA filters are renowned for their high filtration capacity, able to capture particles as tiny as 0.3 micrometers. This enables them to effectively eliminate a variety of airborne pollutants, such as dust, pollen, mold spores, and some bacteria. Moreover, the growing product launches in the industry also propelled the segment expansion. For instance, in May 2023, the HEPA Big+Quiet air purification system from Dyson was introduced. Its triple-layer filtration technology, larger capacity, and "imperceptible" acoustics were all intended for shared workspaces.

Based on the application, the global Air Purifier industry is bifurcated into Industrial, Commercial and Residential. The commercial segment is expected to lead the market over the forecast period. Air purifiers are utilized in a variety of corporate settings, including amusement parks and leisure centers, schools, malls, conference centers, offices, hospitals, hotels, and theaters. To improve the quality of the air in their premises, restaurants and hotels utilize air purifiers with activated carbon and HEPA to remove smoke, odor, and airborne particles. In dental and medical offices, veterinary clinics, animal kennels, clinics, and hospitals, air purifiers are used to eliminate pollutants from the air to maintain indoor air quality for both staff and patients working in these facilities. Since the COVID-19 pandemic, there has been an increase in demand for air purifiers in various healthcare institutions worldwide due to their capacity to decrease the transmission of infectious diseases.

Air Purifier Market: Report Scope

Regional Analysis

The Asia Pacific is expected to hold a significant market share during the forecast period

The Asia Pacific is expected to hold a significant market share during the forecast period. High levels of air pollution are a problem in several Asia Pacific nations, including South Korea, China, India, and portions of Southeast Asia. The demand for air purifiers has risen as a result of growing knowledge and concern about the negative health effects of poor air quality. For instance, according to the United Nations Environment Programme, the yearly death toll from exposure to poor air quality is 6.5 million. Asia-Pacific accounts for 70% of deaths related to air pollution. The world's most urgent environmental health concern is air pollution. More than 6.5 million fatalities are attributed to it each year, with the majority (70%) taking place in Asia-Pacific.

Additionally, more coal-fired power plants are expected to be built in Jakarta, Indonesia, which might result in increased air pollution and a rise in the use of air purifiers. For instance, LG Electronics Indonesia announced in December 2022 the introduction of a line of indoor air treatment devices intended for end customers in both residential and business settings. Conversely, the Indian market for air purifiers is primarily limited to large cities. Nonetheless, growth is anticipated throughout the projected timeframe. The Samsung Group debuted a new line of air purifiers in the Indian market in November 2022. Formaldehyde is among the volatile organic chemicals that the air purifiers can neutralize. Therefore, this is expected to drive the Air Purifier Market in the region over the anticipated timeframe.

On the other hand, North America is expected to grow at a steady rate in the air purifier industry during the analysis period. The expansion of the market in the region is attributed to the rising government initiatives. For instance, in March 2023, Illinois is starting a $29.6 million program to provide more than 60,000 HEPA (High Efficiency Particulate Air) purifiers to Illinois schools to help lower the spread of respiratory viruses, such as COVID-19. This announcement was made by Governor JB Pritzker and the Illinois Department of Public Health (IDPH).

Air Purifier Market: Competitive Analysis

The global Air Purifier market is dominated by players like:

• Sharp Electronics Corp.
• Koninklijke Philips N.V.
• Samsung Electronics Co. Ltd.
• LG Electronics
• Unilever PLC
• Whirlpool Corp.
• Panasonic Corp.
• Carrier
• Dyson
• Honeywell International Inc.
• IQAir
• Breathify Inc.
• KENT
• Smart Air
• Molekule
• TEQOYA and Medify Air

The global Air Purifier market is segmented as follows:

By Technology

• Activated Carbon
• High Efficiency Particulate Air (HEPA)
• Ionic Filters
• Others

By Application

• Industrial
• Commercial
• Residential

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa