Anti-Wrinkle Products Market Size, Share & Growth Report 2032

Table Of Content

Methodology

Free Analysis

Anti-wrinkle products are used for slowing down the aging process. The prime causes of wrinkles are pollution, dehydration, smoking, exposure to UV rays, and lack of/improper nutrients intake. The anti-wrinkle products mostly include creams and lotions, which make the wrinkles less visible and improve a person’s aesthetics.

The anti-wrinkle products market is expected to show significant growth over the forecast time period, owing to the increasing consciousness about one’s external appearance. People mostly in the age group of 25-40 years are taking care of their skin more than ever, which will further boost the anti-wrinkle products market. Moreover, the rise in disposable income of global consumers is also expected to fuel this market. However, the high prices of these products may restrain this market, especially in the underdeveloped nations. Technological advancements and rising focus on product development techniques are expected to generate substantial growth opportunities in the market.

The global anti-wrinkle products market is fragmented based on product, nature, and distribution channel. The product segment includes oils, serums, and lotions. Oils and serums are gaining increased popularity, owing to their superior skin tightening properties and high collagen production that help in reducing wrinkles.

Based on nature, the anti-wrinkle products market is divided into herbal, synthetic, and organic. Herbal and organic segments are expected to witness significant growth rates over the forecast time period, as consumers are slowly and steadily shifting toward more natural products. However, the synthetic segment dominates the market and is expected to maintain its position in the future as well.

By distribution channel, the market includes hypermarkets/supermarkets, B2B, e-commerce, specialty retail, and others. Hypermarkets/supermarkets dominate the market as they offer a wide variety of these products at discounted rates. Online sales have gained much popularity in recent times, due to their home delivery, huge discounts, and reliability features.

The Asia Pacific region dominates the anti-wrinkle products market and is expected to maintain its position over the forecast time period as well. This regional dominance can be attributed to the rise in pollution levels and high exposure to UV rays. Europe is expected to show significant growth in the anti-wrinkle products market, owing to the increasing consumer awareness regarding their skin health.

Some key players in the anti-wrinkle products market are P&G, Unilever, Nature Republic, Natura, Mary Kay, Oriflame Cosmetics, L'Oréal, Lotus Herbals, Revlon, and Kao Corporation.