Away From Home Tissue and Hygiene Market Trend, Share, Growth, Size and Forecast 2030

Away From Home Tissue and Hygiene Industry Prospective:

The global away from home tissue and hygiene market size was worth around USD 34.18 billion in 2022 and is predicted to grow to around USD 52.05 billion by 2030 with a compound annual growth rate (CAGR) of roughly 5.13% between 2023 and 2030.

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Away From Home Tissue and Hygiene Market: Overview

Away from home tissue and hygiene products are sanitation and cleanliness products that are used in a working environment. The segment of hygiene products deals with the production, marketing, distribution, and consumption of items such as toilet paper, dispensers, maxi rolls, tissue papers, and other items that are used in facilities such as restaurants, hotels, and hospitals. The industry caters to the sanitation needs of the Hotel, Restaurant, and Cafe (HORECA) sector along with facility management units. They are also found in public-access spaces such as parks, airports, schools, corporate offices, amusement parks, or any other place that is frequently visited by several people throughout the day. The away from home tissue and hygiene industry growth is driven by several factors including greater emphasis on maintaining and providing hygiene-related products in public settings such as restaurants and cafes. Additionally, the growing importance of consumers toward personal hygiene when visiting any space outside the home has resulted in greater use of away from home tissue and hygiene products. During the forecast period, the market players can expect higher demand but may have to navigate crucial challenges, especially the ones related to environmental impact.

Key Insights:

• As per the analysis shared by our research analyst, the global away from home tissue and hygiene market is estimated to grow annually at a CAGR of around 5.13% over the forecast period (2023-2030)
• In terms of revenue, the global away from home tissue and hygiene market size was valued at around USD 34.18 billion in 2022 and is projected to reach USD 52.05 billion, by 2030.
• The away from home tissue and hygiene market is projected to grow at a significant rate due to the increasing investments in the food and accommodation service industry
• Based on end-user segmentation, the commercial was predicted to show maximum market share in the year 2022
• Based on product type segmentation, paper towels was the leading segment in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Away From Home Tissue and Hygiene Market: Growth Drivers

Increasing investments in food and accommodation service industry to drive market growth

The global away from home tissue and hygiene market is projected to grow owing to the increasing investments and expansion in the food and accommodation service industry. The sector includes all units that fall in the HORECA category. With the rise in disposable income and changing consumer patterns, there is significant growth in demand for eateries and cafes that provide unique dining experiences. On the other hand, rising global tourism influenced by business purposes or personal vacations has helped the accommodation and hotel industry register high momentum, especially after COVID-19. These units are subject to strict hygiene guidelines laid down by regional official bodies that ensure hotels, restaurants, and cafes adhere to standard hospitality sanitation regulations requiring them to maintain cleanliness and provide basic hygiene products to customers or visitors. In September 2023, the Old War Office (OWO), once an office to Winston Churchill, Britain’s Prime Minister during World War II, was renovated as a luxury hotel in London. The project took around 8 years to complete and was built in association with the Hinduja Group. Away from home tissue and hygiene products are basic necessities and standard products in all HORECA units. The quantity and quality may differ but the products form an integral part of the overall experience.

Away From Home Tissue and Hygiene Market: Restraints

Lack of efficient disposal process and impact on the environment to restrict market growth

The global away from home tissue and hygiene market growth is expected to be restricted due to the lack of efficient disposal processes for discarding massive waste generated by the industry. Away from home tissue and hygiene products form a large section of global waste due to the sheer volume in which they are used and discarded. Some of the waste products especially from the hospital sector may even contain traces of harmful material such as medical waste bags containing biohazardous products generated from patient care. While some countries have specific ways to discard the way including recycling and reusing procedures, developing and underdeveloped nations may not have efficient implementation policies. The environmental impact of solid waste generated from the industry is getting serious and could inhibit industry growth unless sustainable solutions are developed.

Away From Home Tissue and Hygiene Market: Opportunities

Growing demand for eco-friendly hygiene products to create growth opportunities

The away from home tissue and hygiene industry players can expect higher revenues by investing in the development and production of eco-friendly away from home hygiene products. An increase in consumer awareness and a growing segment of consumers preferring environmentally-conscious HORECA centers over other units has led to increasing consumption of disposable tissue and other hygiene products that have less negative impact on the environment. For instance, at the turn of the decade, Cascades Tissue Group, one of the top 5 producers of tissue paper and towels in North America launched 100% recycled unbleached bathroom tissue called Cascades® Moka™. During the time of its launch, the product was the first-of-its-kind bathroom hygiene product in the away from home segment. Ancillary industries that support the away-from-home tissue and hygiene segment have also adopted an environmentally conscious approach toward product development. The recent launch of sustainable toilet paper packs by Bambox, an environmentally-friendly packaging solution provider to the tissue industry is a leading example.

Away From Home Tissue and Hygiene Market: Challenges

Intense market saturation and concerns over quality consistency to challenge market expansion

The away from home tissue and hygiene industry is plagued with several challenges. The primary is the intense competition between market players due to extreme saturation as multiple domestic and international companies are currently operational in the commercial scenario. Furthermore, ensuring consistency in product quality remains a crucial point of concern for end-consumers. Another recent development that could drastically impact market demand is the growing innovation rate toward the production of more efficient alternatives. For instance, in December 2022, Cell Press reported that a new hydrogel was under development that absorbs water-based liquid 3 times faster than traditional paper towels or tissues.

Away From Home Tissue and Hygiene Market: Segmentation

The global away from home tissue and hygiene market is segmented based on end-user, product type, and region.

Based on end-user, the global market segments are hospitals & healthcare, food & beverage, commercial, and others. In 2022, the highest revenue was observed in the commercial segment. It refers to the use of away from home hygiene products in public settings including airports, cafes, restaurants, entertainment centers, and other places open for mass entry. The presence of strict regulations and guidelines dictating hygiene maintenance in public areas is a major contributor toward segmental growth. For instance, Spain is home to more than 500 shopping malls and the number continues to increase.

Based on product type, the away from home tissue and hygiene industry is segmented into toilet papers, wipes, paper napkins, paper towels, and others. In 2022, the demand was higher was toilet paper followed by paper napkins. Toilet papers are standard products placed across commercial centers and all types of working environments including corporate offices or industrial facilities employing people. A rising focus on the development of organic or chemical-free products that do not harm users’ skin could assist in higher segmental growth. The global toilet roll market was more than USD 16 billion in 2022.

Away From Home Tissue and Hygiene Market: Report Scope

Away From Home Tissue and Hygiene Market: Regional Analysis

North America to witness the highest growth rate during the projected period

The global away from home tissue and hygiene market is expected to be led by North America during the forecast period owing to the large volume of products traded in the regional commercial market. The general population of the US and other North American regions relies heavily on paper-based hygiene products which directly translates to higher sales in the away from home segment. Additionally, the dominant HORECA sector of the US plays a crucial role in driving regional industry revenue. In 2022, the US HORECA market was valued at more than USD 350 billion pushed by increasing leisure and business-related travel. The regional players are investing in the development of eco-friendly solutions which is expected to propel the demand for sustainability away from home hygiene products. Growth in North America is further strengthened by the presence of an extensive and rigid regulatory framework demanding superior attention to hygiene-related aspects of public spaces.

Away From Home Tissue and Hygiene Market: Competitive Analysis

The global away from home tissue and hygiene market is led by players like:

• Sofidel Group
• Kimberly-Clark Corporation
• SCA (Svenska Cellulosa Aktiebolaget)
• Procter & Gamble (P&G)
• Metsä Group
• Asaleo Care Limited
• Essity AB
• Oji Holdings Corporation
• Wausau Paper
• Cascades Inc.
• Georgia-Pacific LLC.

The global away from home tissue and hygiene market is segmented as follows:

By End-User

• Hospitals & Healthcare
• Food & Beverage
• Commercial
• Others

By Product Type

• Toilet Papers
• Wipes
• Paper Napkins
• Paper Towels
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa