B2B Sports Nutrition Market Size, Share, Growth Report 2032

B2B Sports Nutrition Market Size And Industry Analysis

The global B2B sports nutrition market size was worth USD 2300 million in 2021 and is estimated to grow to USD 4000 million by 2028, with a compound annual growth rate (CAGR) of approximately 9.50% over the forecast period. The report analyses the B2B sports nutrition market's drivers, restraints/challenges, and their effect on the demands during the projection period. In addition, the report explores emerging opportunities in the B2B sports nutrition market.

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B2B Sports Nutrition Market: Overview

Exercise has favorable impacts that can be enhanced by sports nutrition, which benefits both physical and mental health. This can range from keeping a daily food journal to eating after an exercise session or even creating an extensive diet plan for training and tournaments. Particularly for people who regularly participate in sports, maintaining the proper nutrition ratio in meals is important; they need to be aware that the right nutrition ratio can improve results. Providing the body with the proper nutrients, particularly lipids, carbs, and protein that keep the body's energy level stable, is crucial for improved performance.

COVID-19 Impact:

The COVID-19 outbreak has changed the growth expectations for various industries and companies. The Covid-19 pandemic outbreak, which led to brief lockdowns, the closing of gyms and fitness centers, and the rescheduling of athletic events, has had a detrimental effect on the expansion of the B2B sports nutrition sector.

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Key Insights

• As per the analysis shared by our research analyst, the global B2B sports nutrition market will grow at a CAGR of 9.50% over the forecast period.
• In terms of revenue, the global B2B sports nutrition market was valued at around USD 2300 million in 2021 and is estimated to grow to USD 4000 Million by 2028.
• It is anticipated that the rising retail channel will make sports nutrition products easily accessible, fostering industry expansion.
• By application, the recovery category dominated the market in 2021.
• By distribution channel, the gyms category dominated the market in 2021.
• North America dominated the global B2B sports nutrition market in 2021.

B2B Sports Nutrition Market: Growth Drivers

An increase in consumer base to drive market growth

The market for sports nutrition is anticipated to develop due to the growing consumer base, which includes athletes, bodybuilders, and non-athletes who desire healthy lifestyles. Over the forecast period, it is anticipated that the number of consumers who use sports nutrition products to meet their everyday nutritional needs rather than for physical exercise would increase. It is anticipated that the rising retail channel will make sports nutrition products easily accessible, fostering industry expansion. Consumers spent USD 601.75 million with American retailers online in 2019, up 14.9 percent from USD 523.64 million in 2018. This information is obtained from the U.S. Department of Commerce. Therefore, it is anticipated that the increase in the retail channel will promote the market for sports nutrition.

B2B Sports Nutrition Market: Restraints

The bad reputation due to goods adulteration likely to hamper market expansion

It is anticipated that the usage of sports nutrition will be constrained due to the bad reputation caused by goods degraded by employing substances that are illegal to possess, such as stimulants, anabolic steroids, and prohormones. In consequence, this is impeding market expansion throughout the anticipated timeframe. Sports nutrition's market expansion is anticipated to be constrained by the low acceptance of the product due to the widespread negative customer impression.

B2B Sports Nutrition: Segmentation

The global B2B sports nutrition market has been segmented into application and distribution channels.

Based on application, the market is classified into endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, and cognitive repairment. In 2021, the recovery category dominated the global market. One of the key elements influencing the market is the growing awareness of the importance of living a healthy, physically fit lifestyle and the widespread availability of commercial sports recovery goods on store shelves and online. In addition, the global proliferation of gyms and fitness centers is another important driver promoting category growth. One of the key drivers of the segment's expansion is the endorsement of nutritional and dietary supplements by gyms and fitness facilities.

Based on the distribution channel, the global B2B sports nutrition market is segmented into gyms, fitness studios, and sports academics based on distribution channels. The main driver for the segment is an increase in gym memberships. Gym-goers are becoming more health-conscious, affecting the demand for sports nutrition products. It has been projected that at least 50.0 percent of gym-goers utilize sports supplements, according to studies done in 2020. Gyms have been endorsing a wide range of sports nutrition products in recent years and offering counseling services to customers before purchasing. Collaborations between well-known gyms and sports nutrition businesses to meet the dietary requirements of their members are aiding in the segment's expansion.

Recent Developments

• July 2020: The football team Chelsea unveiled "Blue Fuel," a new sports nutrition service that allows users to create custom meal plans that can be managed through a mobile app. It is a subscription-based business that offers a variety of products that have been tried and tested for use in sports, such as protein powders, hydration sachets, gummies, and protein bars. To help the players perform better, it also addresses fitness.
• December 2020: For the Australian and New Zealand markets, Science Biotech and MYOS Corporation have agreed to an exclusive distribution agreement for MYOS Corporation's Fortetropin product. Advanced nutrition company MYOS Corporation is situated in the United States. The dietary supplement was developed to speed up the growth of muscle mass, the healing of injuries, and the improvement of mobility. According to the company, Australia, recognized for being a sports-loving nation, is the market with the greatest performance for fitness products.

Report Scope:

B2B Sports Nutrition Market: Regional Landscape

North America is the fastest growing region in the B2B sports nutrition market in 2021

to the rising interest in leading a healthy, active lifestyle and rising awareness of the reliability of sports nutrition products, North America is predicted to dominate the market. Additionally, the growth of the market in North America is supported by the region's growing number of gyms and fitness centers. The B2B Sports Nutrition Market in North America is also expanding due to frequent product launches and the presence of well-known firms.

Due to the region's growing awareness of the value of leading a healthy lifestyle, the B2B sports nutrition market in Europe is predicted to expand quickly throughout the forecast period. The demand is being positively impacted by an increase in European athletes and recreational sports enthusiasts. Demand for sports nutrition products in Europe is anticipated to increase as consumers look for new, innovative, and scientifically validated components to help them grow muscle and increase endurance. Additionally, internet sales channels are expanding to give customers greater accessibility and viability, which will greatly boost the B2B sports nutrition industry. The B2B sports nutrition market is anticipated to be driven by the rising popularity of outdoor sporting events.

B2B Sports Nutrition Market: Competitive Landscape

Key players in the global B2B sports nutrition market include Herbalife International of America, Inc., Glanbia PLC, Abbott, Iovate Health Sciences, PepsiCo, General Nutrition Centers, Inc, The Hut Group, The Bountiful Company, Clif Bar & Company, Science in Sport, Cardiff B2B Sports Nutrition Limited, Musclepharm, Post Holdings, Inc

Global B2B Sports Nutrition Market is segmented as follows:

By Application

• Endurance
• Strength Training
• Muscle Growth
• Recovery
• Energy
• Weight Management
• Immunity Enhancement
• Cognitive Repairment

By Type

• Gyms
• Fitness Studio
• Sports Academics

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa