Badminton Apparel Market Trend, Share, Growth, Size, Analysis and Forecast 2030

Industry Prospective:

The global badminton apparel market size was worth around USD 18.6 billion in 2021 and is predicted to grow to around USD 32.8 billion by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2022 and 2030. The report analyzes the global badminton apparel market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the badminton apparel market.

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Badminton Apparel Market: Overview

Playing badminton requires equipment that helps the player to play the game without any difficulty. The key needs of a badminton player comprise well-designed badminton apparel such as shorts, shoes (footwear), t-shirts, badminton skirts, and even hats. These badminton t-shirts should be designed specifically for the sport of badminton and should possess the features such as moisture management & ventilation and should also be lightweight. Advanced badminton skirts also have features such as sweat absorption, and breathability, and also allow easy movement. Apparel that is specifically designed for badminton provides the users with features such as quick dry or quick sweat absorption and freedom of movement with the help of stretchable fabric.

Key Insights

• As per the analysis shared by our research analyst, the global badminton apparel market is estimated to grow annually at a CAGR of around 6.5% over the forecast period (2022-2030).
• In terms of revenue, the global badminton apparel market size was valued at around USD 18.6 billion in 2021 and is projected to reach USD 32.8 billion, by 2030.
• The surge in the amount of popular sports leagues universally which include the Badminton League, Premier League, Para-Badminton World Championships, Uber Cup, Thomas Cup, BWF World Senior Championships, and Sudirman Cup is a major factor projected to reinforce the global badminton apparel market.
• Based on the product type, the top wear segment accounted for the largest market share in 2021.
• Based on the material, the natural fabric segment accounted for the largest revenue share in 2021.
• Based on the distribution channel, the offline segment accounted for the largest market share in 2021.
• Based on region, the Asia Pacific is expected to hold the largest market share during the forecast period.

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Badminton Apparel Market: Growth Drivers

Increase in the number of women participating in badminton sports to drive the market growth

With time, gender inequality has significantly decreased, and many women now participate in badminton sports and choose to make it their profession. Sania Nehwal and PV Sindhu, two notable badminton players who have achieved success, inspire women to pursue careers in the sport. Numerous women and girls have begun competing in various badminton competitions and events after being motivated by the struggles of these female Olympic runners-up. Governments all over the world are encouraging women to play badminton by enacting various policies and hosting various competitions for them. Therefore, increasing women's participation and favorable government policies associated with these sports fuel the global badminton apparel market growth during the forecast period.

Badminton Apparel Market: Restraints

Less popularity as compared to other games limits the market growth

Sports including badminton are not very well-liked outside of Asia. It could be tough for players to gain attention. These athletes are further hampered by relatives and friends who are less supportive of their professional endeavors. Unfortunately, playing badminton has several disadvantages, many of which are due to the sport's unpopularity. For a sport to take off and become well-liked, it must be exposed to the majority of the population. While it can be challenging to resist watching games from major international competitions in other sports, badminton does not benefit from this exposure. The game would become very famous if the media concentrated more on well-known badminton events and promoted the sport to the general public as the next big thing. Though this has not yet happened for badminton, it will act as a major restraint for the badminton apparel market. 

Badminton Apparel Market: Opportunities

Growing interest among the population and government initiatives to provide lucrative opportunity

Many people all over the world have recently shown interest in the sport of badminton. The sport will benefit from having practice facilities available to players. Governments and municipal corporations have a responsibility to provide the infrastructure needed for badminton to flourish. In addition, because of the rising focus on obesity prevention and promoting a better lifestyle by various governments, inclusive and entertaining sports like badminton are expected to receive sponsorship. Despite the drawbacks of the COVID-19 pandemic, badminton has a bright future because it adheres to social distance norms. Rising participation rates, digital accessibility, and potential investments in the sport's infrastructure as a whole bode well for those in the global badminton apparel market.

Badminton Apparel Market: Challenges

Fluctuations in the price of raw materials act as a major challenge to the market growth

Fluctuations in the price of raw material act as a major challenge for the expansion of the market growth during the forecast period. The synthetic fiber obtained from petroleum products which are used to make badminton apparel and the petroleum products is subject to price volatility, which in turn, impedes market expansion.

Badminton Apparel Market: Segmentation

The global badminton apparel market is segmented based on product type, material, distribution channel, and region

Based on the product type, the global market is bifurcated into top wear, bottom wear, footwear, and others. The top wear segment accounted for the largest revenue share in 2021 and is expected to show this pattern over the forecast period. The growth in the segment is attributed to the sales of synthetic jerseys, t-shirts, and tees for badminton are at record highs. A contributing reason to the industry's expansion is people's growing knowledge of current fashion trends. Major badminton brands have created just polyester jerseys with value-added technologies.

A special hydrophobic fiber, for instance, is used in Yonex's crew neck shirt to help with sweat-wicking and quick drying, which lessens the feeling of being weighed down by perspiration. The t-ultraviolet shirt's (UV) radiation interception technology claims that it can block up to 92% of UV rays, which is crucial on hot, bright summer days. These t-shirts are made with conductive strands that have carbon infused into them to lessen the buildup of static electricity.

Based on the material, the global market is segmented into natural fabric and synthetic fabric. The natural fabric segment held the largest market share in 2021 and is expected to retain its dominance over the forecast period. Despite significant advancements in the synthetic material category, the badminton apparel market for natural fabrics is growing rapidly. This is primarily due to a greater movement toward environmentally friendly materials to reduce unfavorable effects. Wearing natural fibers like cotton is also more comfortable. In addition to being better for the environment, organic natural materials also effectively disperse odors when compared to synthetic fabrics.

Based on the distribution channel, the global badminton apparel market is divided into offline and online. The offline segment held the largest market share in 2021. Retail establishments, wholesalers, and sports shops are all part of the offline market. The conventional retail channel is used by producers and marketers to sell goods. The offline channel consists of structured retail outlets that sell a range of clothing items directly to customers in exchange for discounts and customer-focused incentives and services. These shops also give customers the option of physically inspecting the merchandise. The offline sector, therefore, contributes more to market revenue.

Recent Developments:

• In January 2021, the new POWER CUSHION ECLIPSION Z for footwear was introduced by YONEX CO., LTD. With its emphasis on stability, the ECLIPSION series gives athletes the assurance they need to execute even the most intricate or sophisticated footwork. In late March 2021, the POWER CUSHION ECLIPSION Z will be accessible. Badminton play has gotten faster in recent years, therefore shoes are essential to give players the stability they need to move rapidly and react quickly.
• In August 2020, Li-Ning Company Limited strengthened its supply chain integration, improved the "Demand-driven” supply chain system, and boosted the flexibility and quick response-ability of the supply chain system.

Badminton Apparel Market Report Scope:

Badminton Apparel Market: Regional Analysis

Asia Pacific is expected to hold the largest market share during the forecast period

The Asia Pacific region is expected to dominate the global badminton apparel market over the forecast period. The market revenue is increasing as a result of nations like China, Japan, and India. The market growth in this region is being fueled by the expanding population, the presence of several manufacturers, the proliferation of players, and the rising popularity of badminton. In Asia, badminton is a well-liked sport, both professionally and casually. It is accessible to sports enthusiasts owing to the infrastructure and nearly flat learning curve. In Asian nations like China, Indonesia, and Malaysia, badminton has gained popularity.

Everyone can participate in the sport, from children to adults, and there are many locations where it can be performed as a result. There are badminton clubs all around Malaysia and Indonesia. The New York Times reports that there are numerous badminton clubs in Indonesia, many of which are situated in the nation's capital. The Badminton Association of Malaysia (BAM) was founded in 1934 as a result of badminton's popularity in Malaysia. Thus, this will create a positive avenue for market growth during the forecast period.

On the other hand, Europe is expected to hold a significant market share during the analysis period. In comparison to the rest of Northern Europe, badminton is a very popular sport in Denmark. The popularity of the game has increased because Denmark has won 12 of the last 19 European mixed-team championships. Since badminton is currently played in elementary schools through high schools, schools can also access it and promote it. Children all around Denmark look up to professional badminton players, who are treated like rock heroes. Due to badminton's enormous popularity in Denmark, a sizable market for badminton apparel develops as well. Moreover, the increasing trend of participation in badminton sports is expected to drive regional growth. For instance, According to the Badminton England Annual Report 2019/20, a total of 265,000 adults and 19,000 juniors played badminton twice a month.

Badminton Apparel Market: Competitive Analysis

The global badminton apparel market is dominated by players like:

• Babolat
• FZ Forza
• Under Armour
• Wilson
• RSL International
• Nike
• Apacs Sports
• Adidas
• Ashaway
• Carlton
• Karakal
• Head
• Mizuno
• Zoot
• Asics
• Tecnifibre (Lacoste)
• New Balance
• Ruby Glamour Sdn. Bhd. (Yang Yang)
• YONEX Co. Ltd.
• Absolute Protech Sports (M) Sdn. Bhd.
• Felet International Holdings Sdn. Bhd.
• Li-Ning Company Limited
• Victor Rackets Industrial Corporation
• Yehlex

The global badminton apparel market is segmented as follows:

By Product Type

• Top Wear
• Bottom Wear
• Footwear
• Others

By Material

• Natural Fabric
• Synthetic Fabric

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa