Barcode Printers Market - Global Industry Analysis

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A barcode printer is a device that helps in printing barcode labels or tags that are printed on objects. Before shipment or tagging the retail product, barcode printers are generally used in printing barcodes on products. Barcode printers work faster than other printers that offer a long service life. Barcode printers use either thermal transfer or direct thermal techniques to apply ink to tags. Direct thermal printer applies heat to develop chemical reaction inside special design which turns the paper black. Thermal transfer printer uses heat that melts a resin or which runs over the label of the material.

The global barcode printers market is primarily driven by increased use in organized retail for labeling and point of sale purposes. In addition, benefits like improved data accuracy, inventory and asset management, consistency, and efficiency have increased the barcode printers demand. Furthermore, there is an increasing demand from the manufacturing sector since barcodes contain information such as production line number, date of completion, and miscellaneous quality control information thus favoring the growth of the barcode printers market. On a contrary, the threat of RFID tags as substitutes to barcode labels is expected to limit the market growth. Nonetheless, availability of barcode printers with various technologies, configurations, and forms with organizations may disclose new avenues for barcode printers market in the near future.

Based on the product, the global barcode printers market is fragmented into desktop printers, mobile printers, and industrial printers. In 2017, the industrial barcode printer segment held the largest market share of around 45% closely followed by desktop barcode printer. Thermal transfer, direct thermal, laser, impact, ink-jet are included in the technology segment of the barcode printer market. By resolution, the barcode printers market is classified into below 300 DPI, between 301 and 600 DPI, and above 600 DPI. Based on connectivity, the market is further bifurcated into wired and wireless. The end-users of barcode printers include healthcare, manufacturing, retail, transportation & logistics, government, and others.

North America and Europe emerged as the most dominating regional markets for barcode printers in 2017. The growth of these regions is mainly attributed to the higher preference of bar-coding technology in different applications. The U.S. and Western Europe will be the opportunist regions for barcode printer market. The Asia Pacific and Latin America are expected to witness a substantial growth owing to the establishment of production facilities in these economies and rising investments by MNCs in industrial infrastructure and retail.

Some of the key players in the barcode printers market are Zebra Technologies, Toshiba Tec, SATO Holdings Corporation, Oki Electric Industry Co., Ltd., Printek Inc., Printronix, Avery Dennison, Honeywell Scanning & Mobility, and Dascom, amongst others.