Bath and Shower Products Market Size, Share, Analysis, Trends, Growth Report, Forecasts 2023 - 2030

Bath and Shower Products Industry Prospective:

The global bath and shower products market size was evaluated at $7 billion in 2022 and is slated to hit $11 billion by the end of 2030 with a CAGR of nearly 4% between 2023 and 2030.

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Bath and Shower Products Market: Overview

Bath and shower products are particular products that help in cleaning the body of an individual when he/she takes a bath or shower. Reportedly, these products encompass soaps, body washes, bath oil, shower gels, bath salt, and soaps. Moreover, shower gel and body washes help in cleaning the skin from dead skin cells, dirt, and sweat. Reportedly, shower gel does not comprise saponified oil but makes utilization of synthetic detergents extracted from either plant or petroleum sources. Moreover, bath products comprise bath oils and mineral bath salts, and when the latter are added to water provide body as well as mind relaxation.

Key Insights

• As per the analysis shared by our research analyst, the global bath and shower products market is projected to expand annually at the annual growth rate of around 4% over the forecast timespan (2023-2030)
• In terms of revenue, the global bath and shower products market size was evaluated at nearly $7 billion in 2022 and is expected to reach $11 billion by 2030.
• The global bath and shower products market is anticipated to grow rapidly over the forecast timeline owing to escalating awareness about health & hygiene and a rising customer base.
• In terms of product type, the bath soap segment is slated to register the highest CAGR over the forecast period.
• Based on the form, the solid segment is expected to dominate the segmental growth in the next eight years.
• Based on the distribution channel, the hypermarkets/supermarkets segment is predicted to dominate the global market revenue in the forecast period.
• Region-wise, the North American bath and shower products industry is projected to register the fastest CAGR during the assessment timeline.

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Bath and Shower Products Market: Growth Factors

Surging consciousness about good health & fitness to boost the global market trends over the forecast timeline

Escalating awareness about health & hygiene and a rising customer base will steer the expansion of the global bath and shower products market. A rise in per capita income, altering lifestyles, shifting preferences of customers towards personal care products, and changing fashion trends & fashion product choices are likely to transform into a huge demand for bath and shower products in the coming years. Huge demand for in-shower and baby products is predicted to propel the expansion of the global market. The availability of a strong distribution network facility and the launching of new products will contribute significantly towards the global market earnings. For instance, in December 2022, Essel Group, an Indian firm, introduced a new product portfolio of bathroom vanities as well as colored facets.  

Bath and Shower Products Market: Restraints

A rise in the product prices along with its toxic nature can hinder the global industry elevation over the forecast timespan

A large number of bath and shower products comprise toxic substances such as 1, 4-dioxane, and formaldehyde which can cause skin irritation and allergies on skin. This can hinder the expansion of the global bath and shower products industry. Apart from this, the surging costs of personal care products such as bath additives as well as body washes can restrict the growth of the industry across the globe.  

Bath and Shower Products Market: Opportunities

Growing consumer inclination for organic products to generate new growth avenues for the global market by 2030

Huge demand for organic bath as well as shower gel products along with growing preference towards health & hygiene products will steer the growth of the global bath and shower products market. Citing an instance, Johnson & Johnson provides a rejuvenating body wash. Moreover, it is made up of seed oil and grape extracts and assists in skin revitalization. Apart from this, customer propensity towards organic ingredients will prop up the demand for products in the coming years.

Bath and Shower Products Market: Challenges

High purchases of inexpensive DIY items pose a big challenge for the global industry over the coming years

Humungous use of cost-efficient DIY products along with high prices of raw materials used in the production of bath and shower products can pose a big challenge for the global bath and shower products industry expansion in the coming years.  

Bath and Shower Products Market: Segmentation

The global bath and shower products market is sectored into product type, form, distribution channel, and region.                               

In product type terms, the bath and shower products market across the globe is segregated into bath soaps, bath additives, body wash & shower gel, and other segments. Furthermore, the bath soaps segment, which acquired nearly half of the global market revenue in 2022, is anticipated to register the fastest annual growth rate over the forecast timespan. The expansion of the segment during 2023-2030 can be due to the low cost of bath soaps along with their affordability and preference in the countries of Africa as well as in India and Mexico.  

Based on the form, the global bath and shower products industry is sectored into solid, liquid, gel & jellies, and others segments. Additionally, the solid segment, which dominated the segment growth in 2022, is likely to retain its segmental domination in the next eight years. The expansion of the segment over 2023-2030 can be due to a rise in the demand for bath and shower products in solid form such as petals, bars, bath bombs, and salts.  

Based on the distribution channel, the bath and shower products market globally can be divided into online stores, hypermarkets/supermarkets, convenience stores, and others. In addition to this, the hypermarkets/supermarkets segment, which led the global market in 2022, is predicted to contribute notably towards the global market revenue over the forecast period. The growth of the segment over the period from 2023 to 2030 can be credited to a rise in product purchases from hypermarkets as well as supermarkets as the products are easily available in supermarkets/hypermarkets.

Bath and Shower Products Market: Report Scope

Bath and Shower Products Market: Regional Insights

Asia-Pacific is predicted to retain its leading position in the global bath and shower products market over the forecast timeline

Asia-Pacific, which contributed about half of the global bath and shower products market earnings in 2022, will be a leading sub-continent over the forecast timeline. Furthermore, the regional market expansion over the coming eight years can be subject to a rise in awareness about cleanliness as well as health and body & skin hygiene. A prominent demand, as well as utilization of herbal personal & skin care products in Japan, India, and China, will help the graph of the market in the region display an upward trend of growth. The presence of giant players in these countries will further add to the expansion of the market in the Asia-Pacific zone.

The North American bath and shower products industry is set to record the fastest CAGR in the coming eight years. The growth of the industry in the North American continent can be credited to an increase in the acceptance of body wash & shower gel items in countries such as Canada and the U.S. Furthermore, the large-scale population of the region falls under high-income group translating into huge purchase of bath and shower products.  

Bath and Shower Products Market: Competitive Space

The global bath and shower products market profiles key players such as:

• Jahwa
• AVON PRODUCTS
• Johnson & Johnson Private Limited
• L'Oréal Paris
• REVLON INC.
• Natura
• Lion Corporation
• Kao Corporation
• Beiersdorf AG
• L'OCCITANE INTERNATIONAL SA
• The Somerset Toiletry Company
• Estée Lauder
• CHANEL
• Reckitt Benckiser Group PLC
• LUSH LTD
• Coty Inc.

The global bath and shower products market is segmented as follows:

By Product Type

• Bath Soaps
• Bath Additives
• Body Wash & Shower Gel
• Others

By Form

• Solid
• Liquid
• Gel & Jellies
• Others

By Distribution Channel

• Online Stores
• Hypermarkets/Supermarkets
• Convenience Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa