Beauty Supplement Market Size, Share, Analysis, Trends, Growth, Forecasts, 2032

Beauty Supplement Industry Prospective:

The global beauty supplement market size was worth around USD 2.87 billion in 2023 and is predicted to grow to around USD 9.41 billion by 2032, with a compound annual growth rate (CAGR) of roughly 14.08% between 2024 and 2032.

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Beauty Supplement Market: Overview

Beauty supplements are orally consumed gummies, powders, capsules, or liquids containing essential ingredients required for healthy skin and overall appearance.

The most common forms of ingredients in beauty supplements include amino acids, vitamins, and antioxidants. Conventionally, topical creams have enjoyed higher popularity among users as a means of improving physical aesthetics.

However, over the years, demand for beauty supplements has grown since they have proven more effective in achieving the desired results.

Recent studies concerning several anti-aging strategies related to the impact of external factors such as sun exposure on the skin reveal the possibility of delaying skin aging using certain nutritional supplements.

Some of the most commonly researched ingredients are vitamins such as A, C, E, and D, antioxidants, flavonoids, tocopherols, and collagen.

However, more studies are needed to justify if all the products available in the market claiming beauty-related advantages are accurate.

Additionally, limited awareness and competition from alternate solutions will impact the overall revenue in the beauty supplement industry. The e-commerce industry is projected to help the market players achieve higher growth momentum during the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global beauty supplement market is estimated to grow annually at a CAGR of around 14.08% over the forecast period (2024-2032)
• In terms of revenue, the global beauty supplement market size was valued at around USD 2.87 billion in 2023 and is projected to reach USD 9.41 billion by 2032.
• The beauty supplement market is projected to grow at a significant rate due to the growing demand for products among the current population.
• Based on key ingredients, the collagen segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on functionality, the skin care support segment is anticipated to command the largest market share.
• Based on region, Asia-Pacific is projected to dominate the global market during the forecast period.

Beauty Supplement Market: Growth Drivers

Growing demand for products among the current population to drive market revenue scale

The global beauty supplement market is expected to grow due to the rising demand for beauty-related products among end-users.

Consumer awareness around the importance of taking care of skin from a young age has increased. The trend is further influenced by the higher accessibility to affordable and high-end beauty-related products.

In 2023, the global personal care market was valued at more than USD 500 billion and is expected to deliver higher results in the coming years. The growth in awareness rate is a result of intense marketing and advertising strategies adopted by product sellers.

For instance, companies are increasingly spending on social media marketing, leveraging the reach of popular platforms such as YouTube and Instagram.

The emergence of social media influencers has helped beauty product companies reach a larger group of potential consumers irrespective of age, location, and gender.

Digitization of the beauty industry to create higher demand for beauty supplements

The beauty industry witnessed a revolutionary stage with the launch of e-commerce platforms specially designed for selling and promoting personal care items.

The increasing launch of new portals, including websites and user-friendly applications, is expected to create more demand. International online retailers such as Sephora, Amazon, and Ulta Beauty have helped change the landscape of the global beauty supplement market.

In November 2023, Cosmetics Europe announced the launch of the COSMILE Europe application. It is a new entry point for customers to access information related to the COSMILE Europe database.

Consumers can now obtain scientifically supported, reliable, and verified information on more than 30,000 ingredients that are used in the cosmetic industry.

Beauty Supplement Market: Restraints

Complexities associated with regional regulations may limit the industry’s expansion rate

The global beauty supplement industry is projected to be restricted due to regulatory complexities. For instance, conventionally used personal care products are well-regulated, and market players are expected to follow clearly defined guidelines.

However, beauty supplements are niche products and do not enjoy the benefits of a mature market in terms of the legal framework governing products and sales.

In addition, the inconsistencies in terms of quality standards make it difficult for consumers to completely trust the claims of the products.

Beauty Supplement Market: Opportunities

Continuous investment by beauty companies in the launch of new products to generate growth opportunities

The global beauty supplement market is anticipated to generate growth opportunities due to the ongoing investments by major and emerging beauty companies in innovation backed by research.

In March 2024, Designs for Health, a nutritional brand, announced the launch of the Whole Beauty Collagen supplement. The product follows a novel approach to nutricosmetic support.

In November 2024, popular social media personality Kourtney Kardashian Barker-owned Lemme announced the launch of a new capsule equipped with anti-shedding and hair growth formula. The capsule is named Lemme Grow and is currently available at a price of USD 60.

In March 2024, Imarai launched a new beauty and wellness supplements range with the launch of The Vitamin Shoppe. The new assortment of gummies is formulated to help consumers reach their beauty and wellness goals.

In addition, investments in detailed research on essential ingredients such as collagen, minerals, and antioxidant agents will further promote the industry’s overall growth rate. Research companies are increasingly focusing on vitamin C and collagen-based beauty products that have proven to improve skin elasticity and deliver other beauty-related advantages.

Beauty Supplement Market: Challenges

Limited studies backing the claims of beauty supplements may challenge the market expansion rate

The global industry for beauty supplements is expected to be challenged by the availability of limited studies and findings confirming the claims made by beauty supplements.

In addition, the industry faces tough competition from conventionally used topical creams that are abundantly available across price ranges. Consumers may show hesitancy toward accepting a shift to beauty supplements.

Beauty Supplement Market: Segmentation

The global beauty supplement market is segmented based on key ingredients, form type, functionality, sales channel, and region.

Based on the key ingredients, the global market segments are vitamin C, biotin, collagen, minerals, antioxidants, hyaluronic acid, herbal extracts, amino acids, and others.

In 2023, the highest growth was registered in the collagen segment. It accounts for 30% of body proteins and is necessary for providing structure to body muscles, skin, connective tissues, and bones. Collagen content in the body starts diminishing with age, which relates to signs of aging. The demand for collagen-based beauty supplements is higher among older women.

Based on form type, the global beauty supplement industry is divided into lozenges, gummies & chewables, liquid, capsules, tablets, and others.

Based on the functionality, the global market segments are eye care support, hair care support, nail care support, skin care support, and others.

In 2023, the highest growth was listed in the skin care support segment. The early signs of aging become evident starting from the skin, especially around the face and neck areas.

Additionally, exposure to harsh environments, including intense sun rays and harmful chemicals, further impacts overall skin health, resulting in higher segmental demand.

Based on sales channels, the beauty supplement industry divisions are online retail channels, convenience stores, drug stores & pharmacies, specialty stores, and others.

Beauty Supplement Market: Report Scope

Beauty Supplement Market: Regional Analysis

Asia-Pacific to emerge as a lucrative market for product sellers in the coming years

The global beauty supplement market is expected to be led by Asia-Pacific during the forecast period. China, South Korea, and Japan will act as the leading revenue generators for beauty supplements in the region.

According to market research, China is expected to register a CAGR of more than 7.15% during the forecast period, driven by a growing middle-income population group along with the presence of a large population of higher income.

The growth in the number of domestic brands, as well as increased consumption of luxury beauty supplement products, is an indication of higher regional acceptance.

South Korea, on the other hand, is world-renowned for the intense and highly effective beauty regime of its citizens, especially women. The demand for Korean skincare solutions has been gaining popularity across international platforms.

Europe is a prominent market for beauty supplements. The presence of a highly renowned cosmetic industry across major European countries such as France, Spain, and the UK will help establish a strong consumer base for regional players in the beauty supplement segment.

During the projection period, the UK is expected to register a CAGR of more than 5.41% with the rise in the number of solution providers.

Beauty Supplement Market: Competitive Analysis

The global beauty supplement market is led by players like:

• Nutrafol
• Solgar
• Ritual
• Pure Encapsulations
• Nature’s Bounty
• NeoCell
• Hum Nutrition
• Sports Research
• Vital Proteins
• HUMM Nutrition
• OLLY
• Ancient Nutrition
• Garden of Life
• Moon Juice
• The Nue Co.

The global beauty supplement market is segmented as follows:

By Key Ingredients

• Vitamins
• Biotin
• Collagen
• Minerals
• Antioxidants
• Hyaluronic Acid
• Herbal Extracts
• Amino Acids
• Others

By Form Type

• Lozenges
• Gummies & Chewable
• Liquid
• Capsules
• Tablets
• Others

By Functionality

• Eye Care Support
• Hair Care Support
• Nail Care Support
• Skin Care Support
• Others

By Sales Channel

• Online Retail Channels
• Convenience Stores
• Drug Stores & Pharmacies
• Specialty Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa