Bed and Bath Linen Market Size, Share, Trends, Growth and Forecast 2032

Bed and Bath Linen Industry Prospective:

The global bed and bath linen market size was worth around USD 26.19 billion in 2023 and is predicted to grow to around USD 47.34 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.80% between 2024 and 2032.

Request Free Sample

Bed and Bath Linen Market: Overview

Bed and bath linens are specially designed textile items made for comfort or drying and washing. Bath linens, for instance, are fabrics used in the cloakroom, washroom, bathroom, sauna, toilet, and study for wiping, washing, and drying. On the other hand, bed linen consists of fabric-based items aimed at providing comfort to the users. It includes items such as duvet covers, pillowcases, and sheets.

Furthermore, these items also enhance the overall appearance of the bed and act as decorative tools. The demand for bed and bath linen has been growing steadily over the years.

For instance, the growing undertakings by the brands operating in the hospitality sector providing accommodation and lodging has helped fuel demand for commercial-grade bath and bed linen. On the other hand, the bed and bath linen industry is witnessing an emerging trend of using advanced technology to design and manufacture bed linens especially bed covers, pillowcases, and duvets to ensure maximum user comfort.

The changing consumer lifestyle, increasing spending on home decor items, and market expansion strategies adopted by market players will generate extensive revenue in the market. The industry, however, will be affected by the presence of a highly competitive environment with several companies operating to attract the same set of consumers. In addition to this, economic volatility and concerns over the rising inflation rate may affect demand for residential bed and bath linen products.

Key Insights:

• As per the analysis shared by our research analyst, the global bed and bath linen market is estimated to grow annually at a CAGR of around 6.80% over the forecast period (2024-2032)
• In terms of revenue, the global bed and bath linen market size was valued at around USD 26.19 billion in 2023 and is projected to reach USD 47.34 billion by 2032.
• The bed and bath linen market is projected to grow at a significant rate due to the rising number of applications in the hospitality sector.
• Based on product, the towels segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on distribution channel, the offline segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Bed and Bath Linen Market: Growth Drivers

Rising applications in the hospitality sector to drive market demand rate during the forecast period

The global bed and bath linen market is expected to be driven by the rising applications of the products in the hospitality industry worldwide. Hotels and other lodging centers providing accommodation facilities are required to provide basic bed and bathing linen such as bed covers, blankets, towels, and napkins. The rising levels of tourism worldwide have influenced the construction of new hotels and lodging facilities.

In addition, the travel industry has influenced the development of affordable and unique accommodation centers that allow travelers to experience new places within budget. The global hospitality industry is steadily involved in terms of offerings and a number of end-consumers. The emergence and excellent adoption of online booking channels providing travelers with complete information on available lodging facilities has further encouraged more people to invest in the traveling experience. Ultimately, such digital solutions positively affect the overall demand for hotels creating a growth scope for bath and bed linen providers.

In December 2023, Hotelbeds, a leading provider of services related to bedbank and a part of the HBX Group, announced a partnership with Bahia Principe Hotels & Resorts. The partnership has opened new avenues for the latter, extending its presence in the Spain and Caribbean region. Hotelbeds’ has a distribution network in more than 170 markets and it serves more than 71,000 travelers.

Rising expenditure on home renovation and improvement projects to create higher market revenue

Market research indicates that there has been a steady rise in home renovation projects worldwide. According to the Leading Indicator of Remodeling Activity (LIRA) report published by the Joint Center for Housing Studies of Harvard University, the US witnessed an expenditure of USD 436 billion on home renovation projects in the first quarter of 2024.

In other countries such as India and China, the rise in spending capacity is helping fuel the revenue in the regional and subsequently global bed and bath linen market. Furthermore, urbanization as well as increasing rate of home ownership in developed as well as emerging nations will fuel demand for appealing yet cost-effective bath or bed linen in the coming years.

Bed and Bath Linen Market: Restraints

Concerns over the industry promoting excessive consumerism will limit the industry’s growth rate

The global bed and bath industry is expected to be restricted due to the growing concerns that the industry promotes excessive consumerism. Frequent buying of new bath or bed linens puts extreme pressure on the textile industry to meet global demands.

In addition, end-consumers generally tend to end up with more products that they need or may utilize for the following years. The rapid introduction of new products in the market, along with strategic marketing techniques, facilitates buying that has an environmental and economic impact on the ecosystem and the buyers respectively.

Bed and Bath Linen Market: Opportunities

Rising demand for chemical-free and technology-enabled linens will generate market growth opportunities

The global bed and bath linen market is projected to generate growth opportunities due to the rising demand for chemical-free solutions. End-users are actively seeking bath linen and bedding solutions that do not contain toxic chemicals to prevent long-term exposure to harmful elements.

In March 2024, Naturalmat, an award-winning manufacturer of beds and mattresses, announced that it would launch a new range of Global Organic Textile Standard (GOTS) certified bed linen. The new product line will also include solutions made entirely using hemp and they are expected to offer sustainability, functionality, as well as form.

According to official reports, the company will launch products that can adapt to the external temperature as the offerings are expected to keep the sleepers warm during colder months and cool during the summer season.

In July 2021, Karpāsa London Ltd, a Berkshire startup company, launched a 100% organic Cotton Luxury Home Textiles and Apparel store. The products are designed to meet the modern needs of the customers.

Furthermore, market players are also investing in developing linen items equipped with advanced technology or made using state-of-the-art engineering solutions. In November 2024, Jartoo, an innovative home comfort solutions provider, launched a Carbon Nanotube Heated Blanket powered using  Apalos™ FlexHT technology.

Bed and Bath Linen Market: Challenges

Excessive competition in the industry to challenge market expansion

The global bed and bath linen industry is projected to be challenged by the presence of excessive competition in the industry. Currently, the industry is dominated by a large number of players offering similar products to consumers. Excessive competition makes it difficult for companies to stand out from the competing firms diluting overall market revenue.

Bed and Bath Linen Market: Report Scope

Bed and Bath Linen Market: Segmentation

The global bed and bath linen market is segmented based on product, application, distribution channel, and region.

Based on the product, the global market segments are pillows & covers, sheets & mattress covers, comforters/quilts/blankets, towels, washcloths, shower curtains, bath mats, bathrobes, and others. In 2023, the highest demand was listed in the towels segment. The growing demand for different types of towels, including face towels, hand towels, and body towels, has fueled the segmental revenue.

Furthermore, sheets & mattress covers were also leading revenue generators in 2023. They dominated more than 29% of the final market share influenced by the increasing number of home renovation projects.

Based on application, the global bed and bath linen industry is divided into commercial and residential.

Based on the distribution channel, the global market segments are offline and online. In 2023, the highest revenue was generated by the offline segment. It held control over 67.01% of the total revenue. Generally, bed linens are bought in brick-and-mortar stores since these textile items must match the dimensions of the bed.

In addition, a growing number of discount offers in case of offline sales further fuel the segmental revenue. The online segment is expected to generate exceptional revenue in the coming years with the increasing trend of digital shopping.

Bed and Bath Linen Market: Regional Analysis

North America to continue delivering higher results during the forecast period

The global bed and bath linen market will be led by North America during the forecast period. In 2023, the region dominated around 28.01% of the global revenue. The increased spending on home renovation projects helped fuel the regional demand rate, especially in the US.

In addition, the growing influx of international students and working population in North American countries created more demand for affordable bed and bath linens in 2023. The spending capacity of the regional population is generally higher as compared to other nations which promotes improved buying patterns.

In June 2024, Brand Machine Group (BMG), a leading vertical manufacturer and a specialist in international licensing, announced its expansion in the homeware category starting with  U.S. Polo Assn. Collection.

Europe is a thriving market for bed and bath linen items. Countries such as France, Italy, Spain, the UK, and others are some of the leading regional market contributors. The growing level of domestic and international tourism in European nations will fuel commercial demand for bath or bed linen. The region is witnessing a high demand for organic solutions with the growing consumer awareness and increasing undertakings by the regional governments to curb environmental pollution.

Bed and Bath Linen Market: Competitive Analysis

The global bed and bath linen market is led by players like:

• Quince
• Frette
• West Elm
• Piglet in Bed
• Boll & Branch
• The Company Store
• Lands' End
• Standard Textile Company
• Pottery Barn
• H by Frette
• Matteo
• Brooklinen
• Mission Linen Supply
• Coyuchi
• Cultiver.

The global bed and bath linen market is segmented as follows:

By Product

• Pillows & Covers
• Sheets & Mattress Covers
• Comforters/Quilt/Blankets
• Towels
• Washcloths
• Shower Curtains
• Bath Mats
• Bathrobes
• Others

By Application

• Commercial
• Residential

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa