Chewing Gum Market Size, Share, Trends, Growth 2032

Chewing Gum Industry Prospective:

The global chewing gum market size was evaluated at $13.84 billion in 2023 and is slated to hit $19.61 billion by the end of 2032 with a CAGR of nearly 3.58% between 2024 and 2032.

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Chewing Gum Market: Overview

Chewing gum is a soft and cohesive substance designed to be chewed without being swallowed. Moreover, modern chewing gum comprises softeners, gum bases, flavors, sweeteners, colors, and coatings.  

Key Insights

• As per the analysis shared by our research analyst, the global chewing gum market is projected to expand annually at the annual growth rate of around 3.58% over the forecast timespan (2024-2032)
• In terms of revenue, the global chewing gum market size was evaluated at nearly $13.84 billion in 2023 and is expected to reach $19.61 billion by 2032.
• The global chewing gum market is anticipated to grow rapidly over the forecast timeline owing to the escalating demand for sugar-free alternatives and innovations in formulations & flavors.
• In terms of product type, the sugar-free chewing gum segment is slated to register the highest CAGR over the forecast period.
• Based on packaging, the pouches segment is predicted to contribute majorly towards the global industry surge in the ensuing years.
• On the basis of form, the sticks segment is expected to dominate the industry size in the coming years.
• Based on end-use, the convenience store consumption segment is anticipated to lead the segmental growth over the analysis period.
• Region-wise, the Asia-Pacific chewing gum industry is projected to register the fastest CAGR during the assessment timespan.

Chewing Gum Market: Growth Factors

Huge consumption of sugar-free products to prop up the global market surge over 2024-2032

Escalating demand for sugar-free alternatives and innovations in formulations & flavors will prop up the growth of the global chewing gum market. With growing health consciousness among consumers, the market for chewing gum is expected to gain traction in the ensuing years. The inclusion of functional ingredients, including caffeine, vitamins, CBD, and minerals, into chewing gum will proliferate the growth of the global market.

Apart from this, new product launches with new flavors, exotic ingredients, and organic alternatives will enlarge the scope of growth of the global market. An increase in impulsive purchase behavior and swiftly expanding e-commerce activities will foster global market trends.

Chewing Gum Market: Restraints

High taxations on chewing gums by governments to restrict the global industry surge by 2032

High sugar contents in chewing gum & artificial sweeteners are anticipated to put brakes on the global chewing gum industry growth. Apart from this, high taxes on the product have lessened its demand, thereby halting the global industry expansion. Few of the countries have restricted the production of chewing gum. This can retard the global industry expansion in the years ahead.

Chewing Gum Market: Opportunities

Easy access to renewable packaging to generate new growth facets for the global market

An increment in functional chewing gum, along with the escalating popularity of sugar-free products, are a few of the key factors likely to create new growth avenues for the global chewing gum market. Reportedly, availability of sustainable packaging services and online retail activities will result in exponentiation of the growth of the global market.

Chewing Gum Market: Challenges

Economic depressions leading to changing consumer expenditure to challenge the global industry expansion over forecast period

Shifting customer tastes towards healthy substitutes and price sensitivity can severely impact the expansion of the global chewing gum industry. In addition, economic recessions have altered customer spending habits, which is projected to challenge the global industry surge.

Chewing Gum Market: Report Scope

Chewing Gum Market: Segmentation

The global chewing gum market is divided into type, form, distribution channel, and region.                                                

In terms of type, the chewing gum market across the globe is segmented into sugared chewing gum and sugar-free chewing gum segments. The sugar-free chewing gum segment, which accrued nearly 55% of the global market revenue in 2023, is predicted to register the fastest CAGR from 2024 to 2032, owing to rising awareness among people about oral health. Moreover, an upsurge in the number of diabetics and innovations in sweeteners will proliferate the growth of the segment in the years ahead.  

Based on form, the global chewing gum industry is sectored into pellets, sticks, and liquid-filled gum segments. Furthermore, the sticks segment, which accounted sizably for the global industry size in 2023, is likely to lead the global industry in the next few years owing to its convenient use, high preference, and versatile nature. 

On the basis of distribution channel, the chewing gum market globally is divided into supermarkets & hypermarkets, online retail, and convenience stores segments. Moreover, the convenience stores segment, which led the global market space in 2023, is expected to proliferate the size of the market globally over the forecast period. The growth of the segment can be credited to a rise in the impulse purchasing behavior of customers, easy product access, and the 24/7 hours opening of convenience stores. 

Chewing Gum Market: Regional Insights

North America is projected to maintain a key position in the global market over the analysis timespan

North America, which accounted for nearly 70% of the global chewing gum market size in 2023, is slated to lead the global market during the forecasting years. In addition to this, the exponential growth of the market in North America in the next seven years can be ascribed to the surging customer awareness about the product benefits, such as stress relief and breath freshening. Moreover, the presence of key product manufacturers such as Hershey, Mars, and Mondelez in the U.S. will prop up the market expansion in North America.

The Asia-Pacific chewing gum industry is set to record the highest CAGR in the forecast period. The swift progress of the industry in APAC can be credited to rapid urbanization and swift economic development. In addition to this, altering customer lifestyles, along with socializing among the youth, has led to a prominent increase in the popularity of stress relievers & breath fresheners, thereby driving the industry trends in the region.

Chewing Gum Market: Competitive Space

The global chewing gum market profiles key players such as:

• Adam Foods
• Mars
• Incorporated
• Grupo Arcor
• Perfetti Van Melle
• Mondelēz International
• Lotte Corporation
• Hershey's
• GlaxoSmithKline
• Meiji Seika Kaisha
• Cloetta AB

The global chewing gum market is segmented as follows:

By Type

• Sugared Chewing Gum
•  Sugar-Free Chewing Gum

By Form

• Pellets
• Sticks
• Liquid-Filled Gum

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• E-Commerce
• Convenience Stores

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa