Dark Analytics Market Size, Share Report, Analysis, Trends, Growth 2032

Dark Analytics Market: Size

The global dark analytics market size accrued earnings worth approximately USD 4.17 billion in 2023 and is predicted to gain revenue of about USD 15.33 billion by 2032, is set to record a CAGR of nearly 15.56% over the period from 2024 to 2032.

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Dark Analytics Market Overview

Dark Analytics is referred to unlock the hidden data in the form of emails, tables, matrices, and others. Nearly 70 to 80% of total data generated during a process remains unused. These data are needed for evaluating the new market insights and identifying the root cause of the industry pains. Several companies such as IBM, Deloitte, HP, and others are working on dark data for evaluating more from the market. This dark data can be identified by computer vision and pattern recognition and this sector are widely known as dark analytics. Extra care is required for disposing of dark data or it should be encrypted regularly for security purpose. Dark data can be used to retrieve information later on when required for the evaluation point. It also helps in reforming the supply chain by providing granular information. Dark analytics has its major focus on three data dimensions which include traditional structured data, nontraditional unstructured data, and data which lies inside the deep web.

Insights obtained from dark data help in reducing risks in losing the competition in the market, increase return on interest, helps in decision-making for industries and helps in setting new targets for the future. Along with several advantages, there are some risk factors associated with the dark analytics which can be listed as difficulty in trusting data authenticity, privacy policies, and their variation by region, regulatory risk, data breach affecting to the reputation of an organization, and dark data possibly include an unknown source of intelligence exposing to loss. In the context of risk factors, preventive measures which can be adopted by the organizations are regularly auditing database, encrypting data to ensure security, opting for self-disposal and self-retention of data.

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Dark Analytics Market Growth Dynamics

Major factors driving the dark analytics market are the rapid growth of data generated due to the adoption of IoT in businesses coupled with artificial intelligence and machine learning adoption for dark analytics solution. Another major factor contributing to the growth of the market is a higher return on investment which draws players to endow safely in the market. Additionally, increasing investment by SMEs is anticipated to grow the market in the forecast period. However, unauthenticated data coupled with the higher risk of data breach is hindering the dark analytics market growth. 

This report offers comprehensive coverage of the global dark analytics market along with market trends, drivers, and restraints of the dark analytics market. This report includes a detailed competitive scenario and the product portfolio of key vendors. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the dark analytics market has also been included. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness. This report is prepared using data sourced from in-house databases, secondary and primary research team of industry experts.

Dark Analytics Market: Report Scope

Dark Analytics Market Segmentation Analysis

The study provides a decisive view of the dark analytics market by segmenting the market based on component, deployment, applications, verticals, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

By component, the market is bifurcated into solutions and services. The solution is expected to be the most lucrative component segment supporting the large involvement of players. Services type is sub-segmented into training and support, consulting and system integration, and managed services.

Based on deployment, the market is bifurcated into cloud and on-premises.

On the basis of application, the dark analytics market is fragmented into marketing, operations, finance, and human resource. Marketing sector is likely to be the most opportunistic application sector because of valuable information obtained by dark analytics is opening new prospects for market growth.

By verticals, the dark analytics market is categorized into retail & e-commerce, BFSI, healthcare, travel & hospitality, government, telecommunication, and others.

Geographically, North America is leading the dark analytics market due to the presence of major market players in the region.

Dark Analytics Market: Competitive Outlook

The report covers a detailed competitive outlook including the market share and company profiles of some of the key participants operating in the global dark analytics market include:

• IBM Corp.
• SAP SE
• Amazon Web Services
• Micro Focus
• Dell EMC
• Microsoft
• AvePoint
• Teradata
• Symantec
• Datameer
• IRI
• SAS Institute
• Commvault

The report segments the global dark analytics market as follows:

Global Dark Analytics Market: Component Segment Analysis

• Solution
• Services
  • Consulting & System Integration
  • Training & Support
  • Managed Services

Global Dark Analytics Market: Deployment Segment Analysis

• On-Premises
• Cloud

Global Dark Analytics Market: Application Segment Analysis

• Marketing
• Finance
• Operations
• Human Resources

Global Dark Analytics Market: Vertical Segment Analysis

• BFSI
• Government
• Healthcare
• Retail and E-commerce
• Telecommunication and IT
• Travel and Hospitality
• Others

Global Dark Analytics Market: Regional Segment Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• The Middle East and Africa