Digital Printing Market Size, Share, Industry Analysis, Trends, Growth, 2032

Digital Printing Industry Prospective:

The global digital printing market size was evaluated at $40 billion in 2023 and is slated to hit $88 billion by the end of 2032 with a CAGR of nearly 12% between 2024 and 2032.

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Digital Printing Market: Overview

Digital printing is a method of printing digital-based images directly on a slew of media substrates.  Reportedly, it goes directly from one’s PDF file and goes straight to an online printer. Moreover, digital printing maps images onto chosen surfaces that is a custom printed tote bags, shirts, beanies, and customer tumblers.

Key Insights

• As per the analysis shared by our research analyst, the global digital printing market is projected to expand annually at the annual growth rate of around 12% over the forecast timespan (2024-2032)
• In terms of revenue, the global digital printing market size was evaluated at nearly $40 billion in 2023 and is expected to reach $88 billion by 2032.
• The global digital printing market is anticipated to grow rapidly over the forecast timeline owing to escalating demand for eco-friendly printing.
• In terms of product type, the inkjet segment is slated to register the highest CAGR over the forecast period.
• Based on ink type, the aqueous ink segment is predicted to contribute majorly towards the global industry profitability in the upcoming years.
• On the basis of application, the plastic film segment is expected to account lucratively towards the global industry size in the years to come
• •Region-wise, the Asia-Pacific digital printing industry is projected to register the fastest CAGR during the projected timespan.

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Digital Printing Market: Growth Factors

Massive preference for sustainable printing techniques to bolster the growth of the global market

Escalating demand for eco-friendly printing will spearhead the expansion of the digital printing market across the globe. Technological breakthroughs in label printing are projected to boost the global market trends. A rise in the on-demand printing in the short run will propel the market progression globally. Furthermore, digital printing facilitates variable data printing for personalized e-mail campaigns and direct mailings. Apart from this, the growing need for enhancing print quality will crop up the elevation of the market space across the globe. Technological innovations in digital printing processes can lead to rapid growth of the market in the years ahead. Humongous preference towards print security is anticipated to translate into a massive evolution of the market globally.   

Digital Printing Market: Restraints

Fewer innovations witnessed in digital printing techniques can restrict the growth of the industry globally

Surging costs per unit of digital printing along with growing operational charges can cut the growth size of the digital printing industry across the globe. Lack of differentiation witnessed in digital printing processes can further decline the growth of the industry globally. An increase in the preliminary cost can inhibit the global industry progress in the foreseeable future.

Digital Printing Market: Opportunities

Escalating need for premium-quality printing designs can open new growth dimensions for the global market

Growing need for sustainable printing and seamless design alternatives is projected to generate new horizons of growth for the global digital printing market in the years ahead. Demand for high-quality printing designs can propel the expansion of the market globally.  

Digital Printing Market: Challenges

Fluctuations in the supply chain activities can impede the growth of the global industry by 2032

A rise in the maintenance costs of digital printing devices along with oscillations in the raw component prices can pose a huge impediment to the growth of the global digital printing industry expansion in the upcoming years. Moreover, supply chain disruptions can further restrict the growth of the industry in the upcoming years.

Digital Printing Market: Segmentation

The global digital printing market is divided into product type, ink type, application, and region.                                          

In terms of product type, the digital printing market across the globe is bifurcated into inkjet and laser segments. Additionally, the inkjet segment, which gained approximately 33.4% of the global market revenue in 2023, is expected to record the highest CAGR in the forecast timespan. The expansion of the segment in the next eight years can be due to escalating demand for the product due to its versatile nature and application in diverse sectors. Furthermore, the ability of inkjet printers to print on fabrics and ceramics has further increased their popularity.

Based on the ink type, the global digital printing industry is divided into aqueous ink, latex ink, UV-cured ink, dye sublimation ink, and solvent ink segments. Furthermore, the aqueous ink segment, which garnered approximately two-thirds of the global industry profitability in 2023, is set to account majorly towards the global industry share in the next eight years. The expansion of the segment in the forecast timeline can be credited to its eco-friendly features and non-toxic nature.

On the basis of application, the digital printing market across the globe is sectored into ceramic, plastic film, fabric, paper & books, and glass segments. Moreover, the plastic film segment, which accounted for nearly half of the global market size in 2023, is predicted to account sizably for the global market size in the ensuing years. The segmental surge over the upcoming years can be due to the escalating use of digital printing on plastic film with its ability in offering exceptional cost-efficient customization.

Digital Printing Market: Report Scope

Digital Printing Market: Regional Insights

North America is expected to maintain numero uno status in the global market in the forecast timeframe

North America, which accounted for 49% of the global digital printing market revenue in 2023, is expected to establish a leading position in the global market in the next couple of years. Furthermore, the regional market expansion in the forecast timeline can be attributed to a prominent surge in the use of new digital printing techniques in various end-use sectors in countries such as the U.S. Flourishing textile sector in the region will prop up the scope of growth of the regional market.

The Asia-Pacific digital printing industry is slated to register the highest growth rate annually in the coming few years. The growth of the industry in the continent can be due to the flourishing e-commerce sector in countries such as India, China, the Philippines, and Japan. Presence of key players in these countries will contribute remarkably towards the industry revenue of the region in the coming years.

Key Developments

• In the first half of 2022, Joann, a key fabric & sewing firm, acquired WeaveUp, a U.S.-based firm, with a view of expanding across the digital textile printing business.
• In the first quarter of 2023, Kyocera Corporation, acquired NIXKA S.A.S., a key manufacturer of inkjet print engines, for expanding in digital printing business.

Digital Printing Market: Competitive Space

The global digital printing market profiles key players such as:

• Xerox Corporation
• Canon Inc.
• Epson Company Limited
• Ricoh Company Limited
• Smurfit Kappa Group PLC
• Epson Company Limited
• DIC Corporation
• HP Development Company
• Flint Group
• Mimaki Engineering Company Limited.

 The global Digital Printing market is segmented as follows:

By Product Type

• Inkjet
• Laser

By Ink Type

• Aqueous Ink
• Latex Ink
• UV-Cured Ink
• Dye Sublimation Ink
• Solvent Ink

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa