Eco-Friendly Cleaning Products Market Size, Share, Analysis, Trends, Growth, 2032

Eco-Friendly Cleaning Products Industry Prospective:

The global eco-friendly cleaning products market size was evaluated at $31 billion in 2023 and is slated to hit $71 billion by the end of 2032 with a CAGR of nearly 11% between 2024 and 2032.

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Eco-Friendly Cleaning Products Market: Overview

Eco-friendly cleaning products reduce environmental degradation while effectively cleaning households. They are reportedly made from natural biodegradable ingredients and can be traced to conventional cleaning supplies. These products keep the home clean and hygienic.

Key Insights

• As per the analysis shared by our research analyst, the global eco-friendly cleaning products market is projected to expand annually at the annual growth rate of around 11% over the forecast timespan (2024-2032)
• In terms of revenue, the global eco-friendly cleaning products market size was evaluated at nearly $31 billion in 2023 and is expected to reach $71 billion by 2032.
• The global eco-friendly cleaning products market is anticipated to grow rapidly over the forecast timespan owing to new product developments and flourishing e-commerce sector.
• In terms of product type, the biodegradable cleaning agents segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the household segment is predicted to contribute majorly towards the global industry growth in the upcoming years.
• Based on form, the liquid segment is predicted to lead the segmental landscape in the forecasting timeline.
• Region-wise, the European eco-friendly cleaning products industry is projected to register the fastest CAGR during the projected timespan.

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Eco-Friendly Cleaning Products Market: Growth Factors

Growing demand for sustainable products can prop up the global market expansion by 2032

Surging environmental concerns and health awareness among people are anticipated to spur the growth of the global eco-friendly cleaning products market. New product developments and the flourishing e-commerce sector are anticipated to expand the scope of the global market. Healthy living spaces, sustainable practices, and the need for minimizing ecological footprints are likely to enlarge the scope of the global market demand. Moreover, the need for green innovation along with the escalating need for all-purpose cleaners, toilet bowl cleaners, and window cleaners is anticipated to spur the expansion of the global market.

Eco-Friendly Cleaning Products Market: Restraints

Strict laws governing product usage can hamper the global industry surge over forecast timeline

Premium costs and less affordability of the products along with less awareness about the product benefits can restrict the expansion of the global eco-friendly cleaning products industry. Apart from this, regulatory challenges and supply chain oscillations can retard the global industry surge in the ensuing years.

Eco-Friendly Cleaning Products Market: Opportunities

A surge in e-commerce activities globally can help the market explore new growth avenues

Government incentives and necessity of enhanced packaging is anticipated to generate new growth horizons for the global eco-friendly cleaning products market. A range of new product offerings will propel the growth of the market globally. Moreover, an increase in the online retail activities and direct-to-consumer models is likely to help the market explore new arena of growth in the foreseeable future.

Eco-Friendly Cleaning Products Market: Challenges

A surge in the manufacturing costs of product can challenge the global industry expansion by 2032

Growing concerns of product efficiency and resistance to change along with rising switching costs can challenge the global eco-friendly cleaning products industry progression. An increase in the production costs of products along with labor charges can create hurdles in the growth of the global industry.

Eco-Friendly Cleaning Products Market: Segmentation

The global eco-friendly cleaning products market is divided into product type, end-user, form, and region.                                             

In terms of product type, the eco-friendly cleaning products market across the globe is segmented into biodegradable cleaning agents, natural disinfectants, plant-based cleaners, eco-friendly tools, and plant-based cleaners segments. Apparently, the biodegradable cleaning agents segment, which accumulated nearly 62% of the global market share in 2023, is anticipated to register the fastest CAGR during the coming years as a result of its beneficial features, such as these products can be easily broken down.

Based on the end-user, the global eco-friendly cleaning products industry is segmented into household and commercial segments. Apparently, the household segment, which dominated the global industry share in 2023, is predicted to account markedly for the expansion of the industry globally in the ensuing years and this can be due to a rise in the customer inclination toward the use of sustainable cleaning solutions as well as the use of glass cleaners, bathroom cleaners, surface cleaners, and floor cleaners. 

On the basis of form, the global eco-friendly cleaning products market is bifurcated into spray, liquid, and powder segments. Moreover, the liquid segment, which led the segmental growth in 2023, is projected to contribute notably toward the segmental sphere in the upcoming years. The growth of the segment can be credited to a surge in production as well as the use of liquid-based cleaning products by various households.

Eco-Friendly Cleaning Products Market: Report Scope

Eco-Friendly Cleaning Products Market: Regional Insights

North America is forecast to maintain leadership status in the global market over the analysis timeline

North America, which contributed about two-thirds of the global eco-friendly cleaning products market share in 2023, is expected to establish a number one position in the global market in the coming few years. In addition, the regional market upsurge in the coming eight years can be attributed to huge customer demand for eco-friendly products in the North American region. Moreover, favorable government initiatives along with an increase in promotional activities are anticipated to scale up the market growth in North America.

Asia-Pacific eco-friendly cleaning products industry is slated to register the highest gains annually in the coming eight years. The expansion of the industry in the APAC zone can be subject to swift urbanization along with growing awareness about green environment among the end-users as well as manufacturers of the product. Furthermore, a large-scale presence of giant players in Asian countries will proliferate the industry expansion in the APAC zone.

Key Developments

• In the first half of 2023, Clorox introduced a new product portfolio of cleaning items and received approval from the Environmental Working Group.
• In the second half of 2024, Klin Space, a key player offering safe & environment-friendly cleaning services, introduced new organic products in the cleaning solutions sector.

Eco-Friendly Cleaning Products Market: Competitive Space

The global eco-friendly cleaning products market profiles key players such as:

• Cleenol
• Werner & Mertz
• Venus Laboratories DBA Earth Friendly Products (ECOS)
• Better Life Co. Ltd.
• Formula Corp
• GlobalBees Brands Pvt. Ltd. (The Better Home)
• Carroll CLEAN
• Ethique Inc.
• Seventh Generation Inc.
• Bi-O-Kleen Industries
• Blueland
• Enviroplus
• Integrated Green Force
• Bio-Productions
• Prism Care Corporation
• Alkuhme
• Hygea Natural
• People Against Dirty Holdings Limited (Ecover)
• Tropical Products
• Formo Clean
• Brightly Green
• Puracy LLC.

The global eco-friendly cleaning products market is segmented as follows:

By Product Type

• Biodegradable Cleaning Agents
• Natural Disinfectants
• Plant-Based Cleaners
• Eco-Friendly Tools

By Form

• Spray
• Liquid
• Powder

By End-User

• Household
• Commercial

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa