Edutainment Market Size, Share, Analysis, Trends, Growth, 2032

Edutainment Market Insights

Zion Market Research has published a report on the global Edutainment Market, estimating its value at USD 2.28 Billion in 2023, with projections indicating that it will reach USD 9.38 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 17% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Edutainment Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Edutainment Market: Industry Perspective

The report offers an assessment and analysis of the Edutainment market size on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, revenue estimates, opportunities, evolving trends, and industry-validated data. The report provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion).

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Edutainment Market: Overview

Edutainment has become a catchphrase in the education sector blending entertainment with educational activities. It helps in simplifying and explaining complex concepts in education through the effective use of tools such as video games, television programs, social media, and the web. Apart from this, edutainment makes understanding the concepts more articulate and easy and is intended to be both educational as well as enjoyable. In addition to this, edutainment is utilized by various academic institutions and governments in different countries for imparting information in classrooms through the internet, televisions, social networking sites, and other modes of communication, thereby influencing end-user views & opinions along with impacting their perception & bringing behavioral change.

Furthermore, edutainment centers encompass science exhibitions, aquariums, zoos, botanical gardens, and children’s museums. It provides educational benefits apart from amusement and entertainment. The present-day edutainment units inculcate both learning and entertainment.

Edutainment Market Size: Growth Dynamics

A major objective of the edutainment sector is to build interest and attract the attention of teenagers and small children by engaging them through a PC. The outbreak of the COVID-19 pandemic and growing digitization have prompted the use of e-learning tools by educational institutes for imparting online education to students at home. In addition to this, the use of bright & colored animations has further helped in simplifying complex ideas for students along with improving their learning experience. Launching new technologies is playing a pivotal role in the education domain along with leveraging the edutainment business. All these aforementioned aspects are slated to enlarge the scope of the edutainment industry over the upcoming years.

Additionally, growing improvisation & digitization witnessed in art schools and classrooms and the well-developed infrastructure of the entertainment centers can benefit the growth of the edutainment market size. Edutainment activities have proved to be a key platform and major foundation of the education industry and have proven to be the best alternative tool over conventional classroom training sessions. Apart from this, the key priority of edutainment activities is to make teenagers, millennials, and students aware of their responsibility and accountability without putting pressure on them. Moreover, the edutainment industry is becoming more popular among both Generation X & grown-ups alike.

Moreover, the onset of new technologies such as artificial intelligence and IoT is anticipated to bring a paradigm shift in the edutainment industry over the ensuing years. Apart from this, massive use of augmented reality and virtual reality for enhancing student engagement and improving the learning curve of individuals will drive market trends. The facilitation of interactive learning activities will spur the business landscape over the span of the next couple of years.

Edutainment Market: Report Scope

Edutainment Market: Regional Landscape

Asia Pacific Edutainment Market To Record Noteworthy Growth Over 2024 – 2032

The growth of the edutainment market size in the Asia Pacific zone over the assessment period is owing to a surge in the number of smart equipment users in the sub-continent. Apart from this, the presence of key players and establishments in the region will steer regional business growth over the upcoming years. Large-scale allocation of funds by government & private firms on developing new technologies to boost educational activities in the region will create lucrative growth avenues for the edutainment industry in APAC over the years to come. The surge in the use of cloud computing technology in the education industry will prop up a regional market size in the years to come.

Edutainment Market: Competitive Landscape

• Grey Sim
• Kidzania
• Plabo
• Pororo Parks
• Legoland Discovery Center
• UAB Educatus
• EON Reality Inc.
• FUTTAIM COMPANY
• KinderCITY
• Totter’s Otterville
• Meraas
• IdeaCrate Edutainment
• Jam Origin
• Little Explorers
• ConveGenius

The global Edutainment Market is segmented as follows:

By Edutainment Centers  

• Educational Parks
• Indoor Play & Entertainment Centers

By Game Type

• Explorative
• Non-Interactive
• Interactive

By Age Group

• Children
• Teenagers
• Adults

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa