Electric Blankets Market Size, Share, Trends, Value 2030

Electric Blankets Industry Prospective:

The global electric blankets market size was worth around USD 1200 million in 2022 and is predicted to grow to around USD 1900 million by 2030 with a compound annual growth rate (CAGR) of roughly 6.5% between 2023 and 2030.

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The report analyzes the global electric blankets market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the electric blankets industry.             

Electric Blankets Market: Overview

A bed covering with an integrated heating element is known as an electric blanket, which enables a sleeper to retain their preferred temperature even in a chilly environment. Because using them can cut down on home heating expenses, electric blankets are preferred by many users. Modern electric blankets have sophisticated temperature controls that can detect changes in skin and ambient temperature and alter settings accordingly. The most sophisticated kind of blankets may be programmed to pre-warm the bed and turn it off at specific times. To accommodate the demands of two persons sharing a bed, they may also change the temperature. The electric blankets market is being driven by the growing investments in R&D, increasing demand for electric blankets in the commercial sector, growing product launches, and driving disposable income of the population.

Key Insights

• As per the analysis shared by our research analyst, the global electric blankets market is estimated to grow annually at a CAGR of around 6.5% over the forecast period (2023-2030).
• In terms of revenue, the global electric blankets market size was valued at around USD 1200 million in 2022 and is projected to reach USD 1900 million, by 2030.
• One of the main factors influencing the electric blankets market growth is the growing consumer taste for luxurious, comfortable, and expensive sleeping goods, which, along with increased urbanization throughout the world, constitutes one of the primary market growth drivers.
• Based on the end user, the household segment is expected to grow at a significant rate during the forecast period.
• Based on the distribution channel, the offline segment is expected to dominate the market over the forecast period.
• Based on region, Europe is expected to dominate the market over the forecast period.

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Electric Blankets Market: Growth Drivers

A high level of comfort and convenience drives the market growth

Electric blankets are quite comfortable and convenient, especially in the winter months. Users of electric blankets can maintain a constant, controllable heat source to be warm and comfortable during cooler weather. Controlling the heat settings is among the electric blanket's many beneficial features. Users may change the temperature to suit their preferences, which gives them the freedom to regulate the degree of warmth to match their particular requirements. By providing individualized comfort, this function guard against discomfort or overheating. Timer and automated shut-off options are common on electric blankets. With the use of these features, users may adjust the blanket's active time limit. The blanket automatically shuts off once the predetermined period has passed, offering convenience and conserving energy. These qualities have increased its appeal to people looking for a comfortable and adaptable sleeping or relaxing experience, particularly during the winter. Thus, this is expected to drive the electric blankets market growth over the forecast period.

Electric Blankets Market: Restraints

Safety concerns act as a major restraint on the market growth

Safety issues will likely severely restrict the market for electric blankets. Using electric cables or heating components, electric blankets produce heat. Overheating is a possibility if the product is utilized improperly or has flaws. Users may experience discomfort, burns, or skin irritation as a result of this. Some would-be purchasers of electric blankets could be discouraged by concerns about overheating. When using an electric blanket, electric shocks can occur from faulty wiring or inadequate insulation. If they are broken, have poor wiring, or are used unsupervised for a long time, electric blankets pose a slight danger of catching fire. Inflammable items or the blanket itself might catch fire due to the heat produced by electric blankets. Customers may be hesitant to buy electric blankets if they have fire safety concerns, especially if they believe the danger is large. Since these issues might affect customers' decision-making and the demand for such items, the electric blanket industry has difficulty addressing health and safety concerns. Thus, safety is a major concern that limits the electric blankets industry expansion.

Electric Blankets Market: Opportunities

Product innovation and differentiation are expected to offer a significant opportunity

The ongoing pursuit of product innovation and differentiation is one of the major features of the worldwide electric blankets market. Due to the fierce market rivalry brought forth by this tendency, product deliveries have improved. This feature gives market participants the chance to improve product quality by including fresh features, aesthetics, and security measures. For instance, producers can control the heating of these blankets via wireless communication. Thus, this is expected to offer a lucrative opportunity for market expansion.

Electric Blankets Market: Challenges

Competition from its alternatives poses a major challenge to the market growth

As a relatively new product in the bedding business, electric blankets had to contend with internal rivalry as well as competition from other heat-producing options including comforters, conventional blankets, space heaters, and other heating appliances. These substitutes could be less expensive while yet accomplishing the same goal as electric blankets. Additionally, certain consumer groups may think that electric blankets are merely fanciful items with no practical utility. It takes time and is challenging to alter perspective.

Electric Blankets Market: Segmentation

The global electric blankets industry is segmented based on type, end-user, distribution channel, and region.

Based on the type, the global market is bifurcated into over blankets, under blankets, and electric pads.

Based on the end user, the global electric blankets industry is divided into hotels, hospitals, and households. The household segment is expected to grow at a significant rate during the forecast period. An effective and practical approach to remaining warm when sleeping or relaxing at home is to use an electric blanket. Electric blankets are quite tempting to households because the heat settings may be changed to suit individual tastes. Electric blankets are viewed as energy-efficient alternatives to conventional heating techniques as knowledge of energy conservation and cost-saving strategies grows. Users can save money on heating bills since electric blankets use less energy than heating a whole room. Users of electric blankets benefit from ease and control. They frequently include timers and a variety of heat settings, allowing users to personalize their heating experience. To obtain their chosen degree of comfort, users may prepare their beds before getting into them, set schedules for automatic shutdown, and adjust heat settings. Thus, driving the segment growth over the forecast period.  

Based on the distribution channel, the market is segmented into online and offline. The offline segment is expected to dominate the market over the forecast period. Physical retail stores and specialized shops are examples of offline distribution channels that have a wide market reach. They make a wide range of customers, including those who want to touch and feel a product before buying, accessible. Personalized consumer interactions are possible with offline distribution channels. Customers may obtain professional advice from salespeople, ask questions, and get prompt answers in real locations. Higher conversion rates are generally the result of the opportunity to physically handle and test the goods, which increases customer pleasure and fosters trust. Offline channels allow for product demos, giving clients the chance to personally test the features, temperature levels, and safety aspects. On the other hand, the online segment is expected to grow at the fastest rate during the forecast period. The segment growth is attributed to the growing convenience of online shopping. Moreover, the various offers provided by the online stores attract the consumer and drive the segment growth over the forecast period.

Electric Blankets Market: Report Scope

Electric Blankets Market: Regional Analysis

Europe is expected to dominate the market during the forecast period

Europe is expected to dominate the global electric blankets market during the forecast period. Consumers in Europe are becoming more and more aware of the advantages of electric blankets. In cold winters, these blankets provide warmth and comfort, increasing their popularity and demand. The severe winter weather in several European nations increases consumer demand for electric blankets. The prevalence of electric blankets in the area is a result of the demand for reliable and efficient heating options. With improved energy efficiency over time, electric blankets now provide consumers with a practical heating option. Electric blankets are a desirable alternative as people search more and more for energy-efficient products in Europe due to growing energy expenses. Recent years have seen technical improvements in the electric blanket sector. This includes the creation of heating elements that are more reliable and secure, enhanced temperature control features, and the use of smart technologies. These developments have increased the demand for electric blankets in Europe even more.

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On the other hand, the Asia Pacific is expected to grow at the highest CAGR during the forecast period. Electric blankets are becoming more and more popular in China, which has led to market dominance. Due to their widespread availability, decreasing price, and availability in both department shops and yard sales, China purchases about 30 million pieces annually. Thereby, driving the market growth in the region.

Electric Blankets Market: Competitive Analysis

The global electric blankets market is dominated by players like:

• Hudson's Bay Company
• Shanghai Easun Group
• Amritsar Swadeshi Textile Corporation Pvt. Ltd.
• American Blanket Company
• Boll & Branch
• URBANARA GmbH
• Pendleton Woolen Mills
• Medline Industries Inc.
• Chellco Industries Limited
• Biddeford Blankets LLC
• Youngman Woollen Mills Private Limited
• Richards
• Silentnight Group Limited
• Barker Textiles UAB
• Kanata Blanket Co.
• Faribault Woolen Mill among others.

The global electric blankets market is segmented as follows:

By Type

• Over Blankets
• Under Blankets
• Electric Pads

By End User

• Hotels
• Hospitals
• Households

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa