Electric Chapati Maker Market Size, Share, Growth Report 2032

Industry Prospective:

The global electric chapati maker market size was worth around USD 37 million in 2022 and is predicted to grow to around USD 51 million by 2030 with a compound annual growth rate (CAGR) of roughly 4.32% between 2023 and 2030. The report analyzes the global electric chapati maker market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the electric chapati maker industry.

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Electric Chapati Maker Market: Overview

An electric chapati maker is a modern-day kitchen appliance that aims to simplify the process of chapati making, which is traditionally a labor-intensive task. Chapatis are crucial food items across several diet cultures. They are thin, unleavened flatbreads and are common items in majority of the Indian households. It is also referred to as an electric roti maker or roti press. Conventionally, the process of chapati making includes kneading dough which is later separated into smaller sizes, rolled in the form of thin discs, and cooked on a hot griddle.

However, electric chapati makers can efficiently automate the entire process, making it quicker and reducing stress on humans. The product consists of non-stick, flat surfaces that are heated using electric energy. Once the dough is kneaded, it is rolled in a ball form of smaller sizes. This segment of dough is then placed on the heated surface and pressed down, which performs the dual role of shaping the dough in a circular form while also cooking it. It comes along with a handle that is used to press down the dough.

Key Insights:

• As per the analysis shared by our research analyst, the global electric chapati maker market is estimated to grow annually at a CAGR of around 4.32% over the forecast period (2023-2030)
• In terms of revenue, the global electric chapati maker market size was valued at around USD 37 million in 2022 and is projected to reach USD 51 million, by 2030.
• The electric chapati maker market is projected to grow at a significant rate due to the rising prices of cooking gas
• Based on end-user segmentation, the household was predicted to show maximum market share in the year 2022
• Based on capacity segmentation, less than 100 chapatis was the leading capacity segment in 2022
• On the basis of region, Asia-Pacific was the leading revenue generator in 2022

Electric Chapati Maker Market: Growth Drivers

Rising cooking gas prices to drive market growth

The global electric chapati maker market is projected to grow owing to the rising prices of cooking gas which consists of either liquified petroleum gas (LPG) or natural gas. India, which is one of the largest consumers of traditionally made chapatis, is witnessing a surge in the prices of LPG cylinders which are used in the majority of the Indian household. The prices are directly linked to the high import of LPG in the country since it currently lacks independence in terms of natural gas or petroleum supply and has to depend on its trading partners.

However, with the recent war between Russia and Ukraine, the global economy has witnessed an increase in petroleum prices and the impact can also be seen in the Indian subcontinent. This could lead to more people adopting electric chapati makers since it can greatly limit dependency on natural gas or LPG for cooking purposes.

Additionally, the growing popularity of Indian cuisine globally could also propel the demand for electric roti makers since it may be difficult for people from other parts of the world to cook roti using conventional methods.

Electric Chapati Maker Market: Restraints

Resistance to change may restrict market expansion

The electric chapati maker industry could face several growth restrictions owing to the high resistance to change, especially among people who have gained familiarity with traditional methods of roti-making. There is a common perception that food cooked using electric machines lacks the desired authenticity of the food product, which in turn makes more people hesitant toward adopting new technologies in the kitchen. It may take many years for the industry players to create a friendly viewpoint amongst their target consumers before the market reaches its true potential.

Electric Chapati Maker Market: Opportunities

Product diversification to provide growth opportunities

Currently, the product is highly limited in terms of application as it can only be used to make rotis. Hence, it does target a large consumer base. However, product diversification can create better growth opportunities.

They can invest in developing products that are more versatile and can be used for preparing other types of flatbreads by making certain adjustments to the structure of the electric device. It is essential that kitchen appliance makers target a broader group of culinary needs for survival.

Electric Chapati Maker Market: Challenges

Lack of infrastructure to challenge the market expansion

The global electric chapati maker industry generated the majority of its revenue from Southeast Asian countries. However, there is a visible lack of infrastructure that can facilitate the longer use of electric chapati makers especially in remote areas that are plagued with limited access to electricity.

The device may not be suitable for rural popularity and currently seems to target only urban or suburban areas. Moreover, people may fail to derive the cost-effectiveness of electric chapati makers and may deem it as an unnecessary cost.

Electric Chapati Maker Market: Segmentation

The global electric chapati maker market is segmented based on end-user, type, capacity, and region.

Based on end-user, the global market divisions are commercial and household. The device is primarily manufactured to be used in household settings and can cater to the needs of an individual or a family. Hence, the industry witnessed the highest growth in the household segment in 2022 as people are increasingly seeking ways to spend less time in kitchen-related work. This device is an ideal choice for saving time and simplifying the entire chapati cooking process.

These appliances are relatively more popular in which chapatis are consumed on an everyday basis such as the nations of India, Bangladesh, and other South Asian economies. There is a considerable market for the commercial segment as well but they work only with professional-grade chapati makers. They are used in food service units such as restaurants, catering services, and institutional kitchens. On average, a small chapati contains 70 calories.

Based on type, the electric chapati maker industry divisions are fully-automatic, semi-automatic, and manual.

Based on capacity, the global market divisions are less than 100 chapatis, 100 to 500 chapatis, and more than 500 chapatis. The highest growth was observed in the less than 100 chapatis segment driven by high application in homes and residential settings. In such units, the quantity of chapatis consumed is, in most cases, lower than 100. Higher capacity chapati makers are more popular in commercial units since they have greater demand for quick and consistent quality rotis. However, segmental growth is largely dependent on regional preferences, cultural practices, and the specific needs of consumers in different markets. A Prestige roti maker can run on a power of 900 watts.

Recent Developments:

• In April 2023, Kailash Gehlot, the Delhi Home Minister, inaugurated a large electric chapati maker which can make up to 1000 chapatis every hour. The inauguration was held at the Tihar Jail of the country and it will assist in feeding more than 2,600 jail mates. There are talks of providing jails across the country with access to such roti makers
• In May 2023, Bajaj Electronics, one of the key suppliers of electric chapati makers in India, announced its profit status. As per company claims, it registered exceptional profits in the consumer goods segment and the profit margin jumped by 32% in the fourth quarter of the previous financial year

Electric Chapati Maker Market: Report Scope

Electric Chapati Maker Market: Regional Analysis

Asia-Pacific to register the highest growth

The global electric chapati maker market is projected to witness the highest growth in Asia-Pacific driven by high consumption of chapati in South Asian countries such as India, Pakistan, Bangladesh, and Sri Lanka. Other factors are the presence of a large consumer base along with high domestic demand for kitchen appliances such as electric roti makers have played crucial roles in the regional expansion. In the coming years, product innovation, rampant urbanization, and increasing disposable income could be the leading factors for a steady CAGR.

The North African market along with the Middle East are also significant revenue generators. Countries like Saudi Arabia, UAE, Qatar, and Kuwait are home to a large expatriate population and hence showcase greater consumption of rotis leading to increased demand for electric roti makers. The rising popularity of Asian cuisine across the world is projected to impact the demand for the product.

Electric Chapati Maker Market: Competitive Analysis

The global electric chapati maker market is led by players like:

• Prestige
• Bajaj
• Philips
• Rotimatic
• Kenstar
• Wonderchef
• Maharaja Whiteline
• Havells
• Sunflame
• Jaipan
• Usha
• Black+Decker
• Inalsa
• Glen
• Crompton
• Panasonic
• Eveready
• Singer
• Morphy Richards
• KENT
• Pigeon
• Hamilton Beach
• Nutrichef
• Cuisinart
• Dash.

The global electric chapati maker market is segmented as follows:

By End-User

• Commercial
• Household

By Type

• Fully-Automatic
• Semi-Automatic
• Manual

By Capacity

• Less Than 100 Chapatis
• 100 to 500 Chapatis
• More Than 500 Chapatis

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of The Middle East & Africa