Energy Gel Products Market Size, Share, Growth Report 2032

Energy Gel Products Market Size:

The global energy gel products market size was worth over USD 0.6 billion in 2021 and is predicted to grow to around USD 1 billion by 2028 with a compound annual growth rate (CAGR) of roughly 7.29% between 2022 and 2028. The report analyzes the global energy gel products market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the energy gel products market.

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Global Energy Gel Products Market: Overview

In the global energy gel products market report, Energy gels are commonly used during sports events like cycling, running, and triathlons. They are a form of carbohydrates that are used to promote recovery and provide energy during physically intensive activities. Energy gels are sometimes also referred to as nutritional gels, carbohydrate gels, endurance gels, and sports gels. They are stored and distributed in single-serving and compact plastic packaging which consists of a small notch at the top corner that can be easily peeled off to reveal the opening through which the drink can be consumed. Energy gels are packaged in an extremely user-friendly way since they can be handled with one hand, the top peel comes off easily, and does not require external assistance for consumption purposes. The internal product can be consumed even while the physical activity is being carried out.

The size of the energy gel products is typically 32 grams but may vary between 1 gram to 1.5 grams depending on the brand. The portable packaging of energy gel products aids uninterrupted training due to the flexibility offered by the product. A standard energy gel will have the following ingredients: preservatives, water, micronutrients, fructose, and caffeine or flavor compounds. The main consumers of energy gel products are the athletes who need instant energy during their physical routine, & these products are recommended to be used at least 15 minutes prior to starting the physical activity.

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Key Insights:

• As per the analysis shared by our research analyst, the global energy gel products market is estimated to grow annually at a CAGR of around 7.29% over the forecast period (2022-2028).
•  In terms of revenue, the global energy gel products market size was valued at around USD 600 million in 2021 and is projected to reach USD 1 billion, by 2028. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
• Based on type segmentation, the fruit segment was predicted to show maximum market share in the year 2021.
• Based on application segmentation, the online store was the leading revenue-generating category in 2021.
• On the basis of region, North America was the leading revenue generator in 2021.

Covid-19 Impact

The global market was impacted negatively due to Covid-19 since the demand for energy drinks considerably decreased during the period. A lot of sports events were canceled during 2020 and at the beginning of 2021, which was one of the main reasons why the requirement for energy gel products witnessed a considerable dip. Even for household purposes, since the majority of the population was focusing on staying away from carbonated drinks or drinks that had additional flavors to avoid any form of illness, the global market growth was halted during this phase.

Energy Gel Products Market: Growth Drivers

Growing trend of cycling as a form of physical activity to propel global market growth

The global energy gel products market may grow during the projection period owing to increasing demand for instant energy boosts amongst the consumer groups. Since energy gel products are carbohydrate drinks, they are known for their quick and long-lasting energy-boosting capabilities. Many of these products have multiple micronutrients which are extremely healthy which makes them preferred amongst athletes. In 2021, due to the closure of gyms, swimming pools, and other physical activity centers, most of the population adopted cycling as the main form of physical exercise. Total revenue generated in the bi-cycle market in 2021 was over USD 8 billion dollars which was around 15% more than the revenue generated in previous years. Owing to the rise in demand for cycles, the demand for energy gel products increases as well thus aiding global market expansion.

As of 2022, since almost all the sports activities are conducted as per schedule, the demand in the global market is also expected to increase as a consequence.

Energy Gel Products Market: Restraints

Manufacturing complexities and raw material cost fluctuation restrict the global market growth

Manufacturing energy gel products is a complex procedure since it's a mixture of healthy ingredients and additional flavors. Because the products are used to boost energy while not negatively impacting the performance of the athlete, the products have to be manufactured carefully and follow standard protocols. The packaging of the products also has to be user-friendly. Given the multiple small but critical and complex steps involved in the manufacturing process of energy gel products, small-scale manufacturers may struggle to keep up with the demand thus restricting the global market growth.

The cost of raw materials required to produce energy gel varies depending on the economic and political situation of the country the materials are imported from which makes it difficult for manufacturers to adhere to the assigned budget which may also act as a growth restraining factor during the projection period.

Energy Gel Products Market: Opportunities

Technological advancements in manufacturing and product ingredient to provide growth opportunities

To overcome the challenges posed during the manufacturing process as well as those related to the ingredients, there are significant efforts witnessed in the food sector with the aim to optimize the manufacturing and production results that are anticipated to provide lucrative growth opportunities for global energy gel products market expansion. One of the key enhancements is in the field of microbial biotechnology designed for energy gels in sports where there is growing research on the addition of Spirulina biomass in energy gels. Spirulina is an excellent source of minerals, proteins, polyunsaturated fatty acids, and carotenoids and possesses high nutritional benefits.

Energy Gel Products Market: Challenges

High demand & supply gap to pose a challenge for global market expansion

The demand for energy gel products has increased considerably in the last few years but owing to various fluctuations in raw material pricing or complex nature of the manufacturing process has led to an immense gap between the demand and supply which may pose a challenge for global market growth during the projection period. The supply-demand gap may be reduced because of the rising number of domestic players and technological advancement in the field, however greater initiatives by private companies and government agencies are required to aid the gap reduction.

Energy Gel Products Market: Segmentation

The global energy gel products market is segmented by application, type, and region.

Based on application, the global market segments are medical store, convenience store, online store, and supermarket. Online stores may register the highest revenue during the forecast period because of the rising trend of online shopping and the presence of multiple retailers on various social media & e-commerce platforms. The segment may grow with a CAGR of 9% by 2028.

Based on type, the global market is segmented into vanilla, chocolate, and fruits. In 2020, the fruits energy gel products segment generated more than USD 300 million in revenues and may follow the same trend in the coming years. The growth in the fruit segment can be attributed to the availability of multiple fruit flavors along with the higher nutritive value of fruit-based energy gel products.

Recent Development:

• In March 2022, HIGH5 launched 2 more energy gel products adding to its already existing and highly popular line of sports drinks. The products are known as Isotonic Hydration, which is a hydration drink, and Energy Gel Electrolyte which is promoted as ’a fruity burst of energy to power muscles during exercise with added electrolytes.’ Isotonic Hydration is scientifically developed meant to keep athletes hydrated during exercise while Energy Gel Electrolyte will aid restoration of key minerals lost during the workout.
• In February 2022, Morinaga announced the launch of the first-of-its-kind athletic gel drink for pre-workout energy, in the USA. The new unexpected source of instant energy is expected to deliver instant energy, refreshment of a beverage, and satisfaction of a snack in a portable pouch. The product is designed to meet the needs of cyclists, runners, and anyone else who is into physical activities.

Report Scope:

Energy Gel Products Market: Regional Analysis

North America to dominate the global market during the projection period.

In 2021, North America held over 30% of the global energy gel products market share and is projected to dominate the global market during the forecast period as well. One of the key reasons propelling the regional growth is the presence of multiple key players in the region owing to the higher number of cycling, swimming, and other athletes in the region. Since the demand for energy booster drinks in countries like the USA and Canada is relatively higher, the demand for energy gel products is increasing too.

Asia-Pacific may also contribute significantly to global market expansion owing to the increasing population of the region and the rise in disposable income.

Energy Gel Products Market: Competitive Analysis

The global energy gel products market is dominated by players like Gatorade, Clif Bar & Company, Hammer Nutrition Ltd, GU Energy Lab, EN-R-G Foods, Pharmavite LLC, LLC, Boom Nutrition Inc., and PowerBar/PowerGel.

The global energy gel products market is segmented as follows:

By Application

• Medical Store
• Convenience Store
• Online Store
• Supermarket

By Type

• Vanilla
• Chocolate
• Fruits

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa