Europe Swimwear & Beachwear Market Size, Share, Growth, And Forecast To 2032

Europe Swimwear & Beachwear Market: Size

The Europe Swimwear & Beachwear market size was worth around USD 24.80 billion in 2023 and is predicted to grow to around USD 42.89 billion by 2032 with a compound annual growth rate (CAGR) of roughly 6.40% between 2024 and 2032.

The report covers a forecast and an analysis of the swimwear & beachwear market in Europe at the country level. The study provides historical data from 2018 to 2022 along with a forecast from 2024 to 2032 based on revenue (USD Billion).

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Europe Swimwear & Beachwear Market: Overview

Swimwear and beachwear is a part of the clothing line that is majorly worn by people involved in water-based activities or water-based sports, such as water polo, scuba diving, etc. In recent years, it has come across as a fashion statement that is driving the beachwear market in Europe. There is a wide variety of swimsuit and beachwear options available in the market, which varies in size and pattern. Various designers have expanded their product options due to the increasing consciousness of their end-users about their looks. Moreover, the increase in the number of beach activities is also fuelling the growth of the swimwear and beachwear market in Europe.

The study includes drivers and restraints for the Europe swimwear & beachwear market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the swimwear & beachwear market in Europe.

In order to give the users of this report a comprehensive view of the Europe swimwear & beachwear market, we have included a competitive landscape and an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

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The report provides company market share analysis to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, and country expansion of major participants involved in the European market. Moreover, the study covers price trend analysis and the product portfolio of various companies according to the country in Europe.

Europe Swimwear & Beachwear Market: Growth Drivers

The changing tastes in fashion along with rising trendy designs of beachwear have been positively influencing the swimwear and beachwear market in Europe. The fashion sense of what-to-wear on a beach has developed from a simple coverall to something more comfortable and attractive. Designers have worked on the shape and design to ensure that the beachwear options available are comfortable for women irrespective of their shape and size. Nowadays, in the rising focus regarding body positivity has further resulted in the evolution of beachwear to make even the plus-sized people opt for the latest options in beachwear. A lot of customizations has increased the number of people opting for beachwear, such as pregnant ladies or postpartum women. This is expected to provide new growth opportunities for the swimwear & beachwear market in Europe as well. However, the social stigma attached to a swimwear and high product costs may restraint the market. Manufacturers have come up with swimwear that has multi-colored high tenacity fabric along with UV protection that will likely to open new growth for the growth of the Europe swimwear & beachwear market.

Europe Swimwear & Beachwear Market: Segmentation

The study provides a decisive view of the Europe swimwear & beachwear market by segmenting the market based on type, end-user, mode of sale, and country. All the segments have been analyzed based on present and future trends and the market is estimated from 2024 to 2032.

On the basis of type, the Europe swimwear & beachwear market is bifurcated into one piece type and split type.

By end-user, the market is segmented into men, women, and kids.

Based on the mode of sale, the Europe swimwear and beachwear market is divided into retail stores and e-commerce portals. Retail stores include supermarkets, brand outlets, and departmental stores.

Europe Swimwear & Beachwear Market: Report Scope

Europe Swimwear & Beachwear Market: Regional Analysis

The country-wise segmentation includes France, Belgium, the Netherlands, Germany, Austria, Italy, Poland, Czech Republic, Hungary, Slovakia, and Rest of Europe. 

In Europe, France holds a major market share of the swimwear & beachwear market. This can be due to the presence of a large number of beaches in the country. People travel from surrounding towns and villages to spend the day on a beach. Most of the people are involved in swimming, water sports, surfing, water skiing, or just sunbathing, which also contribute to the country’s market growth.

Europe Swimwear & Beachwear Market: Key Players Analysis

Some major players of the Europe swimwear & beachwear market are:

• Billabong
• La Perla
• Arena S.P.A
• O‘Neill
• Parah
• Quiksilver
• Seafolly
• Seaspray
• Wacoal Europe Ltd.

This report segments the Europe swimwear & beachwear market into:

Europe Swimwear & Beachwear Market: Type Analysis

• One Piece Type
• Split Type 

Europe Swimwear & Beachwear Market: End-User Analysis

• Men
• Women
• Kids

Europe Swimwear & Beachwear Market: Mode of Sale Analysis

• Retail Stores
  • Supermarkets
  • Brand Outlets
  • Departmental Stores
• E-Commerce Portals

Europe Swimwear & Beachwear Market: Country Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa