Fruit Snacks Market Growth, Size, Share, Trends, and Forecast 2032

According to the report published by Zion Market Research, the global Fruit Snacks Market size was valued at USD 15.07 Billion in 2023 and is predicted to reach USD 29.88 Billion by the end of 2032. The market is expected to grow with a CAGR of 8.02% during the forecast period. The report analyzes the global Fruit Snacks Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Fruit Snacks Market industry.

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Global Fruit Snacks Market: Overview

Fruit snacks have achieved tremendous popularity in adults as well as kids as it is the best combination of taste and health. They are confectionary snack food with main content as sugar, usually refined sugar that is derived from concentrated apple and grapes juice. Candy-like taste and convenience are the aspects that have supported fruit snacks to gain popularity across the world.

Global Fruit Snacks Market: Growth Factors

The global fruit snacks market is growing at a speedy rate. Major factors that are fostering the growth of the global market include growing demand from the millennial population, increase in demand for on-the-go healthy snacking products owing to the busy lifestyle of the consumers, and growing purchasing power. Additionally, the increase in demand for non-GMO and gluten-free products is also fostering the growth of the global market. In addition to this, increase in the number of supermarkets, hypermarkets, as well as online retailers, has led to an increase in sales of fruit snacks. Further, an increase in disposable income, rapidly expanding food industry, and presence of essential nutrients in fruits such as fiber, magnesium, potassium & vitamins are augmenting the overall market growth.

Moreover, effective marketing and key business strategies to enhance the sales of the fruit snacks and initiatives for business expansion by the key players are also some of the prime factors that are fostering the growth of the global market. Furthermore, automation in lines and advanced technologies in the food processing industry may lead to numerous opportunities for the growth of the global fruit snacks market over the forecast period. However, high production costs and strict regulatory policies regarding product quality may impede the growth of the global fruit snacks market.

Nationwide lockdown and restrictions on movement imposed by the governments across the world impacted several business sectors and the food industry is one of them. The disruption in the supply chain led to the shortage of raw materials while constraints on the workforce and temporary shutdown of the manufacturing units also affected the overall production of the final products. During the pandemic, consumers preferred buying essential goods which hampered the sales of fruit snacks. All such factors have combinedly hindered the growth of the global market. However, during the post-pandemic era with ease in restrictions and with all the business gaining traction will led to steady growth for the global market.

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Global Fruit Snacks Market: Segmentation

The global fruit snacks market is fragmented based on fruit family, type, distribution channel and region.

Based on the fruit family, the global fruit snacks market is segregated into mixed, apple, berry, pineapple, banana, and mango. Among these, mixed fruit and apple fruit snacks are predicted to grow at a significant growth rate.

The type segment is split into dairy, beverages, and sweets & savoury. Among these, the sweet & savory segment is expected to show remarkable growth during the forecast period.

The distribution channel segment is online retailers, specialist stores, and mainstream stores. Among the distribution channels, mainstream stores are projected to dominate the global market.

Fruit Snacks Market : Report Scope

Global Fruit Snacks Market: Regional Analysis

Among the regions, North America is estimated to be the leader in the global fruit snacks market over the forecast period. The major factors that are fueling the growth of the market in this region include growing inclination towards convenience & healthy food, increase in demand from kids during snacking time, and presence of well-established distribution channels. The market in Europe is expected to contribute a significant share over the forecast period. Asia Pacific market is anticipated to register a faster growth rate. This is attributed to the growing economies in countries like China & India, the growing popularity of processed food, and growing sales of fruit snacks through online retailers.

Global Fruit Snacks Market: Competitive Players

The global fruit snacks market is highly competitive and to lead the market, key players are adopting business strategies, mergers & acquisitions, and new product launches. Some of the dominant players operating in the market are:

• Sunkist Growers
• Kellogg
• Welch’s
• General Mills
• Nutty Goodness
• Flaper
• Mount Franklin Foods
• Crispy Green
• Bare Foods
• Crunchies Natural Food among others.

The Global Fruit Snacks Market is segmented as follows:

By Fruit family 

• mixed 
• apple
• berry 
• pineapple 
• banana
• and mango

By Type 

• dairy 
• beverages
• sweets & savoury 

By Distribution channel 

• online retailers
• specialist stores 
• mainstream stores

Global Fruit Snacks Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.