Gummy Supplements Market Size, Share, Analysis, Trends, Growth, 2032

Gummy Supplements Industry Prospective:

The global gummy supplements market size was evaluated at $7 billion in 2023 and is slated to hit $13 billion by the end of 2032 with a CAGR of nearly 9% between 2024 and 2032. 

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Gummy Supplements Market: Overview

Gummy supplements are kind of chewable vitamins that have a taste and texture same as gummy candies that are used in different kinds of colors. Apart from this, cornstarch, gelatin, water, and sugar are the key ingredients used in gummy supplements. Moreover, these gummy supplements are most popular among children and those who cannot easily chew or swallow pills. Reportedly, vitamins E, A, D, B, and C as well as zinc are present in these products. 

Key Insights

•  As per the analysis shared by our research analyst, the global gummy supplements market is projected to expand annually at the annual growth rate of around 9% over the forecast timespan (2024-2032)
• In terms of revenue, the global gummy supplements market size was evaluated at nearly $7 billion in 2023 and is expected to reach $13 billion by 2032.
• The global gummy supplements market is anticipated to grow rapidly over the forecast timeline owing to surging healthcare costs and an increase in lifestyle-related disorders translating into massive use of personalized supplements.
• In terms of product type, the vitamins segment is slated to register the highest CAGR over the forecast period.
• Based on end-user, the adults segment is predicted to contribute majorly towards the global industry revenue in the upcoming years.
• Region-wise, the Asia-Pacific gummy supplements industry is projected to register the fastest CAGR during the projected timespan.

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Gummy Supplements Market: Growth Factors

Rising fund allocation for developing food product benefitting health to boost the global market trends

Growing investments in preventive healthcare activities are likely to prop up the expansion of the global gummy supplements market. Surging healthcare costs and an increase in lifestyle-related disorders have translated into massive use of personalized supplements, thereby driving the growth of the global market. Humungous demand for multivitamins among children and adults will steer the expansion of the market globally. Easy access to gummy supplements available in different flavors is likely to prop up the expansion of the market globally. Technological breakthroughs in the production processes will boost the growth of the market across the globe. In addition to this, the surging need for individual supplement solutions along with launching of new products will prompt global market expansion.

Gummy Supplements Market: Restraints

A surge in the prices of producing gummy supplements can retard the expansion of the global industry

Escalating manufacturing costs and strict laws governing the production and sale of the product can put brakes on the global gummy supplements industry expansion in the years ahead. Low efficiency of some of these products as gummies can have lesser bioavailability for particular nutrients as compared to other supplements. This, in turn, can restrict the expansion of the global industry.

Gummy Supplements Market: Opportunities

Surge in product consumption for health benefits can open a Pandora of opportunities for the global market

Growing intake of product by the geriatric population for improving their bone health and cognitive abilities is expected to open new growth avenues for the global gummy supplements market. Online presence of many brands along with an increase in the direct sale of the product has paved the way for the expansion of the global market.

Gummy Supplements Market: Challenges

A rise in the availability of duplicate products at lesser prices can challenge the global industry surge by 2032

Easy availability of substitute products and less awareness about the product benefits along with an increase in the counterfeit products in the business can pose a huge challenge for the global gummy supplements industry expansion.

Gummy Supplements Market: Segmentation

The global gummy supplements market is divided into product type, end-user, and region.                                          

In terms of product type, the gummy supplements market across the globe is bifurcated into vitamins, omega fatty acids, blends, minerals, and proteins segments. Additionally, the vitamins segment, which gained approximately 48% of the global market revenue in 2023, is set to record the highest CAGR in the forecast time interval. The expansion of the segment in the next few years can be due to huge demand for the vitamins such as vitamin C and vitamin D in gummy supplements.

Based on the vehicle type, the global gummy supplements industry is divided into adults and kids segments. Furthermore, the adults segment, which gathered approximately 60% of the global industry earnings in 2023, is set to make huge contributions towards the global industry proceeds in the forecasting timeframe. The expansion of the segment in the analysis timeline can be credited to a rise in the rate of undernourished adults and massive cases of malnutrition witnessed in the emerging economies of Asia, Africa, and Latin America.

Gummy Supplements Market: Report Scope

Gummy Supplements Market: Regional Insights

North America is expected to maintain leadership rank in the global market during the forecast timeframe

North America, which accounted for 59% of the global gummy supplements market revenue in 2023, is projected to establish a key position in the global market in the coming eight years. In addition to this, the regional market expansion in the forecast timespan can be credited to a large-scale demand for product by a large number of health-conscious customers. Apart from this, a rise in the elderly populace preferring the product will further increase the customer base in the countries such as the U.S. An increase in the need for food supplements in the North American countries will further drive the regional market trends.

Asia-Pacific gummy supplements industry is predicted to register the highest growth rate annually in the coming eight years. The growth of the industry in the APAC region can be due to an increment in the healthcare expenditure in China, Japan, India, Malaysia, and South Korea. In addition to this, a rise in the awareness about the health benefits offered by the product will further drive the growth of the industry in APAC.

Key Developments

• In the first quarter of 2022, Abbott Industries, a key player in the healthcare sector, introduced Arachitol Gummies in India for adults as well as kids.
• In the first half of 2022, Amway India launched nutrition supplements in gummies for making it more tasty and nutritive. Such moves will drive the demand for gummy supplements across the globe.

Gummy Supplements Market: Competitive Space

The global gummy supplements market profiles key players such as: Zanon Vitamec Inc.

• Olly Public Benefit Corporation
• Boscogen Inc.
• Herbaland Naturals Inc.
• Nature's Way Products LLC
• Sofigel
• The Clorox Company

 The global gummy supplements market is segmented as follows:

By Product Type

• Vitamins
• Omega Fatty Acids
• Blends
• Minerals
• Proteins

By End-User

• Adults
• Kids

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa