Healthy Snacks Market Size, Share, Trends, Growth 2030

Healthy Snacks Industry Prospective:

The global healthy snacks market size was worth around USD 86.01 billion in 2022 and is predicted to grow to around USD 190.25 billion by 2030 with a compound annual growth rate (CAGR) of roughly 10.43% between 2023 and 2030.

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Healthy Snacks Market: Overview

Healthy snacks are food products that are claimed to be less harmful to human health as compared to conventional snacking items. Food products that are consumed in small or limited proportions in between regular meals are known as snacks. They are available in various forms including packaging items. However, they can also be made at home using regular food ingredients. In most cases, food items such as sweets, sandwiches, nuts, and fruits are considered snacks. Some of them are healthier as compared to other options, especially processed or ultra-processed products. Healthy snacks are growing in popularity since they aid overall improvement in health conditions and assist in maintaining a sustainable lifestyle by providing access to appropriate quantities of essential nutrients.

Furthermore, they also contain less to zero content of harmful ingredients such as sugar and fats. Edible items that qualify as healthy snacks may differ depending on the region and regional diet culture. For instance, peanut is an essential and extremely common healthy snacking item in the US whereas countries with a rich history of spices may prefer consuming healthy snacks made using different spices. The market for healthy snacks is filled with several existing players and continues to witness the addition of new brands and products.

Key Insights:

• As per the analysis shared by our research analyst, the global healthy snacks market is estimated to grow annually at a CAGR of around 10.43% over the forecast period (2023-2030)
• In terms of revenue, the global healthy snacks market size was valued at around USD 86.01 billion in 2022 and is projected to reach USD 190.25 billion, by 2030.
• The health snacks market is projected to grow at a significant rate due to the increasing health consciousness among the general population
• Based on claim segmentation, low/no sugar was predicted to show maximum market share in the year 2022
• Based on distribution channel segmentation, supermarkets/hypermarkets were the leading segment in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Healthy Snacks Market: Growth Drivers

Increasing health consciousness among the general population to drive market growth

The global healthy snacks market is expected to grow owing to the increasing health consciousness among the general population across the globe. Snacking options have evolved with time. Currently, the market for snacks is heavily influenced by the producers of processed snacks such as sugar-loaded biscuits and fried chips. However, processed options are extremely unhealthy especially when consumed regularly. It leads to several health concerns which can sometimes turn fatal in the long run if ignored.

For instance, several studies indicate that the younger generation is addicted to certain highly processed snacks. The latest analysis of 281 research initiatives that include studying consumers in over 36 countries concluded that almost 14% of all respondents were severely addicted to ultra-processed food (UPF) and they are considered as addictive as recreational drugs. Another report posted by the New York Post states that overconsumption of UPF can lead to serious irreversible health conditions such as cancer, cognitive decline, premature mortality, and psychological distress. General buyers are becoming increasingly health conscious especially after COVID-19 as there is a better understanding of improving immune systems and overall health.

Growing revenue through online sales channels to generate higher revenue

The sales rate for healthy snacks is growing rapidly due to the increasing shift of health snack manufacturers toward e-commerce portals and other online channels to reach more consumers. The online sales trend has grown with the incorporation of several creative measures that include building brand-owned informative websites along with the launch of new grocery delivery applications especially targeting modern consumers.

In January 2022, Europe-based Deliverect announced that it had received an additional USD 130 million in funds thus showing the growing popularity of online grocery delivery channels and affecting the global healthy snacks market growth rate simultaneously.

Healthy Snacks Market: Restraints

Higher costs associated with healthy snacks to restrict market growth

The global healthy snacks industry is expected to face growth restrictions due to the high cost that is generally associated with healthy snacks. The higher expenses are a result of the superior-grade raw materials used in the production. Unhealthy snacking products typically use low-quality ingredients including oil and sugar.

On the other hand, healthier snacks are made with unique raw materials. Since their nutritional value is higher, the cost automatically surges. As the healthy eating industry is not as mature as the unhealthy snacks market, the cost is relatively higher thus catering to the demands of a limited consumer group.

Healthy Snacks Market: Opportunities

Growing product portfolio diversification and research to deliver higher growth opportunities

The global healthy snacks market will witness extensive growth opportunities as a result of market players experimenting with new ingredients and launching new products catering to diverse consumer preferences. As the demand for healthier eating options is on the rise, manufacturers of healthy snacks have managed to keep up with the changing consumer preferences.

In November 2023, a famous streamer on Twitch, a leading American video live-streaming service, announced the launch of a new line of healthy snack food after dealing with several health issues. The brand launched by Pokimane is called Myna Snacks and is a result of health issues caused by excessive intake of unhealthy food by the streamer. Apart from the rapidly surging product diversification, the industry for healthy snacks will further benefit from the rising investments in consumer awareness about the importance of healthy eating.

In February 2023, KIND Snacks, a company that not only sells nutritious food but also deals with nutrition awareness, announced the return of its popular Secret KIND Farmers Market in association with its first KIND Culinary Partner, Padma Lakshmi. The KIND Farmers market will provide the visitors access to new healthy recipes.

Rising support from regional governments to producers of health snacks may support further expansion

The global health snacks market will be promoted by the increasing support that regional governments are providing to manufacturers and producers of healthy snacks such as fruits and vegetables. In 2022, the Indian Ministry of Food Processing Industries (MoFPI) allowed a 50% subsidy on transportation of notified vegetables and fruits through Kisan Rail trains.

Healthy Snacks Market: Challenges

High external and internal competition to challenge market growth

The global health snacks industry will be challenged by the tough competition industry players face from external and internal competitions. This includes higher demand for conventionally consumed processed snacks as well as the growing presence of several players in the healthy snacks segment.

Healthy Snacks Market: Segmentation

The global healthy snacks market is segmented based on claim, product, packaging, and region.

Based on claim, the global market segments are low/no sugar, low/no fat, gluten-free, and others. In 2022, the highest growth was observed in the low/no sugar segment. It dominated over 42.5% of the total share. Research suggests that sugar consumption is one of the leading causes of several medical conditions including diabetes. Processed sugar is considered even more dangerous to human health. It is one of the reasons why several people are steadily switching to food products with low or zero sugar content resulting in improved segmental growth.

Based on product, the global healthy snacks industry is divided into dairy, fruit, savory, frozen & refrigerated, and others.

Based on distribution channel, the global market is segmented into convenience stores, supermarkets & hypermarkets, online, and others. In 2022, around 71% of the segmental share was owned by the supermarkets and hypermarkets segment. The growing spread of supermarket retail chains across developed and emerging nations has influenced the revenue streams in the segment. Furthermore, higher accessibility and convenience are other primary selling points for the growing popularity of supermarkets and hypermarkets.

Based on packaging, the global market is divided into jars, cans, boxes, bags & pouches, and others.

Healthy Snacks Market: Report Scope

Healthy Snacks Market: Regional Analysis

The industry to be heavily guided by North America during the projection period

The global healthy snacks market is expected to be led by North America during the forecast period. In 2022, the region was responsible for generating around 34% of the total revenue. The higher regional dominance is a result of the presence of a mature market for healthy snacks in the US. The higher consumer awareness along with increasing innovation adopted by food manufacturers has helped the region to continue leading the consumption of healthy snacks. The US culinary environment is extremely diverse and mainly consists of simple food preparation unlike several other diet forms resulting in higher consumption of snacking products.

In 2012, PepsiCo, a leading company in the global food & beverages (F&B) industry, launched Lay’s Baked version as it aimed to expand its foothold in the health sector. Asia-Pacific is the fastest-growing region. Factors driving regional growth are an increasing population rate, changing consumer patterns, and higher support from governments to promote the manufacturing and selling of healthier snacking options.

Healthy Snacks Market: Competitive Analysis

The global healthy snacks market is led by players like:

• Clif Bar & Company
• Kind LLC
• SnackNation
• Nature's Path
• Graze
• Annie's Homegrown
• That's It
• Larabar
• Simply 7 Snacks
• RXBAR
• Bare Snacks
• Kashi Company
• Health Warrior
• Quest Nutrition
• Purely Elizabeth
• NatureBox
• 88 Acres
• Made in Nature
• Peeled Snacks
• Popchips

The global healthy snacks market is segmented as follows:

By Claim

• Low/No Sugar
• Low/No Fat
• Gluten-Free
• Others

By Product

• Dairy
• Fruit
• Savory
• Frozen & Refrigerated
• Others

By Distribution Channel

• Convenience Stores
• Supermarkets & Hypermarkets
• Online
• Others

By Packaging

• Jars
• Cans
• Boxes
• Bags & Pouches
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa