Honeysuckle Market Size & Share Report, Growth, Trends 2030

Honeysuckle Industry Prospective:

The global honeysuckle market size was worth around USD 322.2 million in 2022 and is predicted to grow to around USD 494.4 million by 2030 with a compound annual growth rate (CAGR) of roughly 5.5% between 2023 and 2030.

The report analyzes the global honeysuckle market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the honeysuckle industry.             

Request Free Sample

Honeysuckle Market: Overview

Honeysuckle refers to a group of flowering plants belonging to the Caprifoliaceae family. These plants are known for their fragrant, tubular flowers that attract hummingbirds, bees, and butterflies. Honeysuckle plants are native to the Northern Hemisphere, including Europe, Asia, and North America. The term "honeysuckle" is often used to specifically refer to the genus Lonicera, which is the largest genus in the Caprifoliaceae family. There are approximately 180 species of honeysuckle within this genus, and they vary in appearance, growth habit, and flower color. These plants are often cultivated in gardens for their attractive flowers and pleasant fragrance. They are popular choices for trellises, fences, and walls, as they can climb and cover structures. In addition to their ornamental value, honeysuckle flowers are sometimes used in herbal teas and traditional medicine for their purported health benefits.

Key Insights

• As per the analysis shared by our research analyst, the global honeysuckle market is estimated to grow annually at a CAGR of around 5.5% over the forecast period (2023-2030).
• In terms of revenue, the global honeysuckle market size was valued at around USD 322.2 million in 2022 and is projected to reach USD 494.4 million, by 2030.
• The growing demand for honeysuckle in the pharmaceutical industry to cure various disease including colds, diabetes, cancer, and others are expected to propel the growth of the honeysuckle market during the forecast period.
• Based on the source, the organic segment is expected to grow at the fastest rate during the projected period.
• Based on the application, the pharmaceutical segment is expected to grow significantly over the forecast period.
• Based on the distribution channel, the online retail segment is expected to grow at the fastest rate during the forecast period.
• Based on region, North America is expected to dominate the market over the forecast period.

Honeysuckle Market: Growth Drivers

Growing demand for natural and herbal products drives the market growth

There is an increasing consumer preference for natural and herbal products across various industries, including cosmetics, pharmaceuticals, and food and beverages. Honeysuckle is valued for its medicinal properties and is used in the production of herbal remedies, supplements, teas, and skincare products. The rising demand for natural and herbal products is driving the growth of the global honeysuckle market. For instance, according to secondary sources, the market for dietary supplements in Europe was estimated to be worth $15 billion in 2020. Between 2022 and 2027, this market is anticipated to rise by 5.5% yearly. Europe is anticipated to overtake North America and Asia-Pacific as the third-largest market for dietary supplements. 52% of European consumers use supplements to maintain their general health, according to Food Supplements Europe. Thus, the aforementioned fact supports the market growth during the forecast period.

Health benefits and nutritional value propel the market expansion

Honeysuckle is believed to have various health benefits. It is rich in antioxidants, vitamins, and minerals, which contribute to its nutritional value. Honeysuckle is associated with properties such as anti-inflammatory, antimicrobial, and immune-boosting effects. The increasing awareness about the health benefits of honeysuckle is fueling its demand in the honeysuckle market.

Honeysuckle Market: Restraints

Invasive species concern limits the market growth                                                                

Certain species of honeysuckle, such as Japanese honeysuckle (Lonicera japonica) and Tartarian honeysuckle (Lonicera tartarica), have become invasive in some regions. These invasive honeysuckle species can outcompete native plants, reduce biodiversity, and negatively impact ecosystems. As a result, there may be regulations and restrictions on the cultivation and trade of certain honeysuckle species, which can limit the honeysuckle market expansion.

Honeysuckle Market: Opportunities

The growing number of health-conscious consumers offers a lucrative opportunity for the market growth

The honeysuckle industry will develop considerably over the projected period due to the rise in the number of health-conscious customers. The various health advantages of herbal supplements outweigh their lack of chemicals. They serve as dietary supplements and are used to treat common diseases. The 2020 Food and Health poll by the International Food Information Council (IFIC) found that Americans are very interested in becoming more health-conscious, with 43% adopting a particular diet or eating pattern in 2020, up 38% from 2019. Additionally, compared to 2010, 54% of all customers worried more about the healthfulness of the foods and drinks they chose. As a result, during the forecast period, the market for honeysuckle is anticipated to rise as more individuals become health-conscious.

Honeysuckle Market: Challenges

Lack of consumer awareness poses a major challenge

While honeysuckle has significant health benefits and versatile applications, consumer awareness about its properties and uses may be limited. This can result in lower demand and market penetration compared to more widely known ingredients. Educational efforts and marketing campaigns may be required to increase consumer awareness and understanding of honeysuckle's benefits. Thus, the lack of consumer awareness is expected to hamper the honeysuckle market growth during the forecast period.

Honeysuckle Market: Segmentation

The global honeysuckle industry is segmented based on type, source, application, distribution channel, and region.

Based on the type, the global market is bifurcated into honeysuckle vines, trumpet honeysuckle, Japanese honeysuckle, and honeysuckle shrub.

Based on the source, the global honeysuckle industry is bifurcated into organic and conventional. The organic honeysuckle segment is expected to grow at the fastest rate over the forecast period. The segment growth is attributed to the increasing trends for organic products and their benefits. For instance, as per Mintel 2019, in France, Germany, Italy, Spain, and Poland, millennials (aged 25 to 34) and Generation Z members (aged 16 to 24) are most likely to purchase organic food and beverages. Additionally, they are prepared to pay extra for these goods. Thus, this is expected to drive segment growth during the forecast period.

Based on the application, the global honeysuckle market is segmented into pharmaceuticals, cosmetics, and food & beverages. The pharmaceutical segment is expected to grow significantly during the forecast period. The segment growth is attributed to the increasing use of honeysuckle in the pharmaceutical industry in medicine for curing numerous diseases such as colds, influenza, pneumonia, and others. it is also used for urinary disorders, headaches, diabetes, rheumatoid arthritis, and cancer. Thus, the growing uses of honeysuckle in various diseases drive segment growth.

Based on the distribution channel, the global honeysuckle industry is segmented into store-based retail, specialty stores, online retail, supermarkets, and hypermarkets. The online retail segment is expected to grow at the fastest rate during the forecast period. The segment growth is attributed to the growing internet penetration across the globe and the growing availability of these products on online platforms.

Honeysuckle Market: Report Scope

Honeysuckle Market: Regional Analysis

North America is expected to dominate the market over the forecast period

The North American region is expected to dominate the global honeysuckle market over the forecast period. The regional growth is attributed to the prevalence of various diseases such as diabetes, cancer, and others as honeysuckle holds the medicinal properties to treat these types of conditions. According to the Centers for Disease Control and Prevention, in the United States, 1,752,735 new cases of cancer were recorded in 2019, while 599,589 people passed away from the disease. 439 new instances of cancer and 146 cancer-related deaths were recorded for every 100,000 persons. In addition, as per Diabetes Research Institute Foundation, 11.3% of Americans, or 37.3 million individuals, have diabetes. 28.5% of the population, or an estimated 28.7 million individuals, had diabetes. In 2022, 8.5 million people with diabetes will not have received a diagnosis. Moreover, the increasing trends of organic and natural products will significantly propel the market growth over the forecast period.

Request Free Sample

Europe is expected to grow at a substantial rate during the forecast period. The demand for honeysuckle products in Europe is driven by factors such as the increasing preference for natural & herbal products, the cosmetics & personal care industries, and the growing interest in traditional medicine & herbal remedies. Honeysuckle extracts, including essential oils and herbal preparations, are used in the production of cosmetics, skincare products, herbal remedies, and traditional medicines. The demand for organic and sustainably sourced honeysuckle products is also growing in Europe, driven by consumer preferences for environmentally friendly and ethically produced goods. Therefore, these facts support the market growth during the forecast period.

Honeysuckle Market: Competitive Analysis

The global honeysuckle market is dominated by players like:

• Damin Foodstuff
• Nutra Green Biotechnology
• Good Scents
• India Essential Oils
• INDIA AROMA OILS
• RD Health Ingredients
• Nutra Green Biotechnology
• Ecuadorian Rainforest
• Shannxi Undersun Biomedtech
• Novoherb Technologies 
• Mountain Rose Herbs
• Others.

The global honeysuckle market is segmented as follows:

By Type

• Honeysuckle Vines
• Trumpet Honeysuckle
• Japanese Honeysuckle
• Honeysuckle Shrub

By Source

• Organic
• Conventional

By Application

• Pharmaceutical
• Cosmetics
• Food & Beverages

By Distribution Channel

• Store Based Retail
• Specialty Stores
• Online Retail
• Supermarkets
• Hypermarkets

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa