In-App Purchase Market Size, Share, Analysis, Trends, Growth, Forecasts 2032

In-App Purchase Market: Industry Prospective

The global In-App Purchase Market size was valued at USD 187.84 Billion in 2023 and is predicted to reach USD 555.35 Billion by the end of 2032. The market is expected to grow with a CAGR of 12.8% during the forecast period. The report analyzes the global In-App Purchase Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the In-App Purchase industry.

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Global In-App Purchase Market: Overview

An in-app purchase is any payment that one makes other than the initial app purchase cost that an app could ask for. Most of these in-app purchases are optional, and the customers pay for added features, or subscriptions that require the payment for the application after a free trial ends. A customer needs to sign up for a Google Play Store or App Store account and also requires the debit or credit card details of a customer. This debit or credit card allows to pay for any costs that are incurred when purchasing an app, or an in-app product or service.

Global In-App Purchase Market: Growth Factors

Increasing in-app purchases, large-scale internet penetration, surge in data usage, and lower data costs in the developing economies are the major factors augmenting the global in-app purchase market growth. However, digital ignorance and illiteracy is expected to hamper the expansion of the global in-app purchase industry size.

Additionally, the rising expenses and investments towards digital advertisements and increasing requirement for rapid and secure transaction services are expected to develop newer opportunities in the global in-app purchase market. Owing to the COVID-19 pandemic, subscriptions of health & fitness applications, gaming related subscriptions & payments, and video streaming subscriptions have considerably surged. The gaming and non-gaming smartphone applications offer newer functionalities and features at lower costs, thus leading to an increase in the demand for in-app purchases.

However, the ability to make payments without even having to enter a password or debit or credit card details for purchasing an in-app product or service is predicted to hamper the expansion of the global in-app purchase market size. This is because these items could be purchased unknowingly or even without any payment verification from the customer, making it unsecure and unreliable. If a child clicks on a prompt to unlock new vehicles or characters in a mobile game, a fee is charged which requires a payment of real money which is then easily debited from the credit card or debit card of the parent’s account. After a few days, many such small purchases can prove to add up to a considerable sum of money. This factor is likely to emerge as a market restraint.

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Global In-App Purchase Market: Segmentation Analysis

The global in-app purchase market can be categorized by type, app category, operating system, and region. On the basis of type, the market is segmented into consumable subscription and non-consumable subscription. By app category, the market has been bifurcated as retail & e-commerce, health & fitness, gaming, travel & hospitality, education & learning, entertainment & music, and others. On the basis of operating system, the market is segregated into Android, iOS, and others.

The subscription sub-segment based on product type is expected to hold a large portion of share in the global in-app purchase market share and is predicted to maintain this position in the forthcoming times. This is attributable to the rising advantages that include flexibility in paying and availability of wide range of subscription options such as 1 month subscriptions, 3 months subscriptions, or even 1 week subscriptions.

Additionally, on the basis of operating system, iOS segment might claim a large chunk of the global in-app purchase market share. This is due to the growing number of iOS users and growing adoption of iOS-based devices such as tablets, smartphones, and other devices in the developed countries of Europe and North America. The Android sub-segment is predicted to exhibit the fastest growth rate in the forecast period.

In-App Purchase Market: Report Scope

Global In-App Purchase Market: Regional Analysis

Asia Pacific is likely to represent largest market share of the global in-app purchase market revenue, and is projected to continue this trend over the upcoming years. Additionally, this region is also anticipated to exhibit a high CAGR in the forecast timeframe. This is attributable to the rising in-app purchases in the major economies including China, Japan, and India.

North America ranks second in terms of the market share of the global in-app purchase market due to higher standard of living, proclivity towards online games & betting, and wide-scale penetration of internet services in the region.

Global In-App Purchase Market: Competitive Players and Segments

Some of the key companies operating in the global in-app purchase market outlook are

• Google LLC
• Tinder
• Sony Corporation
• Netflix Inc.
• Tencent Holding Limited
• Spotify Technology S.A.
• Apple Inc
• King Limited
• and Rakuten Inc.

By Operating System

• Android
• iOS
• Others

By Type

• Consumable
• Non-consumable
• Auto renewable
• Non-renewing subscription

By Application

• Gaming
• Entertainment and Music
• Health and Fitness
• Travel and Action
• Finance
• Others

Global In-App Purchase Market: Regional Segments

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.