Instant Soups Market Size, Share, Industry Analysis, Trends, Growth, 2032

Instant Soups Industry Prospective:

The global instant soups market size was worth around USD 6.88 billion in 2023 and is predicted to grow to around USD 11.14 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.5% between 2024 and 2032.

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Instant Soups Market: Overview

Instant soups refer to premade soup items that need to be heated briefly or added to hot water before consumption. Convenience is the design of these soups, which provide a quick and simple dinner alternative. They are typically packed in single-serving containers, pouches, or cups and are frequently available in several forms, such as powder, paste, or dehydrated ingredients. Busy people, students, and those looking for a quick supper option all like these soups. They are a regular sight in vending machines and convenience stores, as well as in the kitchens of many homes and offices. The market is being driven by several factors including convenience and busy lifestyles, rising disposable income, technological advancements, growing product launches, and increasing health and wellness trends.

Key Insights

• As per the analysis shared by our research analyst, the global instant soups market is estimated to grow annually at a CAGR of around 5.5% over the forecast period (2024-2032).
• In terms of revenue, the global instant soups market size was valued at around USD 6.88 billion in 2023 and is projected to reach USD 11.14 billion by 2032.
• The increasing disposable income is expected to the global instant soups drive market growth over the forecast period.
• Based on the type, the dry segment is expected to dominate the market during the forecast period.
• Based on the distribution channel, the offline segment is expected to hold a prominent market share over the projected period.
• Based on region, Europe is expected to dominate the market during the forecast period.

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Instant Soups Market: Growth Drivers

Rising promotional and marketing activities drive market growth

A key driver of the instant soup market's expansion is the volume of advertising and marketing initiatives. To boost the awareness of their products, businesses have stepped up their marketing efforts with creative ads and fresh approaches. Budgets for marketing and advertising as well as promotional and marketing initiatives by businesses to raise the awareness of their goods have increased in tandem. The business has been aggressively marketing its goods throughout the world, including MAGGI Soup. Another well-known vendor that participates actively in numerous marketing and promotional initiatives is Campbell Soup. During the projected period, the market is anticipated to be driven by such promotional and marketing initiatives.

Instant Soups Market: Restraints

Product recalls hinder market growth

An important obstacle facing the instant soup industry throughout the projection period will be the increasing number of product recalls. Because inappropriate handling of raw materials or supplies can have a negative impact on the safety and quality of finished goods, the food and beverage industry experiences frequent product recalls. The operations and sales of a firm, together with the brand image, are significantly affected by product recalls. Since carelessness will compromise their health and well-being, consumers are extremely picky about the brands of the things they buy. Several product recalls have occurred in the market in recent years as a result of tainted raw materials, allergies, or improper labeling. Thus, this is expected to hamper the market growth.

Instant Soups Market: Opportunities

Growing product launch offers a lucrative opportunity for market growth

The growing product launch is expected to offer a lucrative opportunity for instant soups market growth during the forecast period. For instance, in March 2023, Z Natural Foods® announced the release of their new Instant Chicken Bone Broth Soup Base Powder. Using this natural product, customers can gain from bone broth's beneficial properties. This unique blend is made with a lot of organic components, including Himalayan salt, MCT oil, organic celery, organic garlic, organic black pepper, carrots, tomatoes, shiitake mushrooms, onions, and chicken bone broth. Delicious stews, soups, sauces, and more may be made with this combination of ingredients, which also produces a rich and nourishing broth basis. The inclusion of MCT oil adds even more nutritional benefits and flavor advantages. Moreover, the soup base's use of real chicken bones, herbs, and spices makes it a fantastic source of collagen, protein, and other minerals.

Instant Soups Market: Challenges

Competition from alternatives poses a major challenge to market expansion

A preference for homemade, fresh, and minimally processed foods is on the rise. The market for instant soups could face competition from health-conscious consumers who prefer to cook their soups or buy fresh soups from delis and restaurants. Thus, posing a major challenge for the market growth during the forecast period.

Instant Soups Market: Segmentation

The global instant soups industry is segmented based on type, distribution channel, and region.

Based on the type, the global instant soups market is bifurcated into dry and liquid. The dry segment is expected to dominate the market during the forecast period. For customers, dry instant soups are a convenient option because they are lightweight, easy to store, and have a long shelf life. Busy people, tourists, and those seeking quick meal alternatives will find this portability appealing. A larger customer base has also been drawn in by ongoing innovation in flavors, ingredients, and packaging. The industry has grown as a result of the advent of healthier options such as organic, low-sodium, and gluten-free options. Also, dry instant soups are typically less expensive than canned or fresh soups, which makes them a desirable choice for customers on a limited budget.

Based on its distribution channel, the global instant soups industry is bifurcated into online and offline. The offline segment is expected to hold a prominent market share over the projected period. Convenience stores are commonplace, especially in cities, which makes it convenient for customers to grab quick soups on the run. Their ability to be reached at all times is a major selling point. Additionally, by providing a range of healthier instant soup options, such as organic or gluten-free types, these stores appeal to health-conscious customers and increase revenue. Moreover, a diverse range of instant soups is available at these expansive retail locations, drawing in a sizable customer base. Their capacity to run promotions and exhibit merchandise conspicuously contributes to increased sales. On the other hand, the online segment is expected to grow at a rapid rate over the forecast period. The segment expansion is attributed to the growing e-commerce sector and the penetration of smartphones with the expansion of network infrastructure.

Instant Soups Market: Report Scope

Instant Soups Market: Regional Analysis

Europe is expected to dominate the market during the forecast period

Europe is expected to dominate the global instant soups market during the forecast period. The hectic work schedules and changing lifestyles of European consumers have led to an increased demand for simple meal alternatives. In response to this need, instant soups offer a quick and simple dinner alternative. Better eating options are also becoming more and more popular. In response, producers are catering to consumers who are concerned about their health by releasing fast soups that contain natural ingredients, less sodium, and additional nutritional value. Moreover, the proliferation of supermarkets and retail chains throughout Europe raises the accessibility and prominence of quick soups. Convenience stores, supermarkets, and hypermarkets are key players in increasing sales.

Besides, the North American region will hold a significant instant soups industry share over the forecast period. Due to the region's growing disposable income, the existence of significant market companies, and the frequency of new product releases. In terms of both production and consumption, the US and Canada are the two largest nations in the region. Manufacturers in the area are introducing new soup flavors and variations in response to the increased consumer desire for organic and healthful cuisine.

Instant Soups Market: Competitive Analysis

The global instant soups market is dominated by players like:

• Nissin Foods Holdings Co. Ltd.
• Nestle SA
• Capital Foods Pvt. Ltd.
• Chotiwat Manufacturing Public Co. Ltd.
• Conagra Brands Inc.
• General Mills Inc.
• House Foods Group Inc
• Premier Foods Plc
• Frontier Soups
• La Herbal India
• Unilever PLC
• The Kraft Heinz Co.
• Ottogi Co. Ltd.
• The Hain Celestial Group Inc.
• Tat Hui Foods Pte. Ltd.

The global instant soups market is segmented as follows:

By Type

• Dry
• Liquid

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa