Kiwi Fruit Market Size, Share, Analysis, Trends, Growth, 2032

Kiwi Fruit Industry Prospective:

The global kiwi fruit market size was evaluated at $2,000 million in 2023 and is slated to hit $5,000 million by the end of 2032 with a CAGR of nearly 7.6% between 2024 and 2032.

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Kiwi Fruit Market: Overview

Kiwi fruit, also referred to as Chinese gooseberry, is a nutritious fruit that offers many health benefits. Reportedly, kiwi fruit is rich in minerals and vitamins such as vitamin C, vitamin K, tiny proportion of magnesium & calcium, and folate. The product can be added to salads, juices, smoothies, jams, pies, and jellies.

Key Insights

• As per the analysis shared by our research analyst, the global kiwi fruit market is projected to expand annually at the annual growth rate of around 7.6% over the forecast timespan (2024-2032)
• In terms of revenue, the global kiwi fruit market size was evaluated at nearly $2,000 million in 2023 and is expected to reach $5,000 million by 2032.
• The global kiwi fruit market is anticipated to grow rapidly over the forecast timespan owing to the beneficial features of the product, such as enhanced immunity, betterment of heart health, digestive health, and anti-oxidizing features.
• In terms of product type, the gold kiwi segment is slated to register the highest CAGR over the forecast period.
• Based on form, the fresh kiwi segment is predicted to contribute majorly towards segmental space in the upcoming years.
• Based on distribution channel, the supermarkets & grocery stores segment is predicted to dominate segmental growth in the ensuing years.
• Region-wise, the European kiwi fruit industry is projected to register the fastest CAGR during the projected timespan.

Kiwi Fruit Market: Growth Factors

Favorable product properties is likely to expand the scope of the global market demand by 2032

Beneficial features of the product such as enhanced immunity, betterment of heart health, digestive health, and anti-oxidizing features have driven the expansion of the global kiwi fruit market. Moreover, the consumption of kiwi fruit improves skin health and reduces potassium, thereby spurring the market trends globally.

Reportedly, kiwi fruit improves sleep and ocular health. Apart from this, ease of availability of the product along with an efficient transport system can prop up the growth of the market globally. Furthermore, this product is available in supermarkets and retail stores, and hence, the market is likely to gain traction in the upcoming years.

Kiwi Fruit Market: Restraints

Huge costs of cultivating the product can restrict the global industry expansion over 2024-2032

Escalating costs of the product and climatic changes or seasonal fluctuations can restrain the expansion of the global kiwi fruit industry. Moreover, kiwi fruit can be cultivated only in a few countries, such as Greece, New Zealand, and Italy, and any political instability in these countries can impact the supply of kiwi fruit, thereby severely affecting the growth of the global industry.

Kiwi Fruit Market: Opportunities

Demand for flexible packaging & health awareness among people can crop up the global market expansion over forecast period

Innovation in product packaging and growing awareness about health & fitness among people can create new growth avenues for the global kiwi fruit market. Moreover, surging demand for naturally grown fruits along with an increase in sports activities has proliferated the global market demand. Changing food habits have also contributed to the global market surge.

Kiwi Fruit Market: Challenges

Oscillations in the demand-supply chain activities can be detrimental to the global industry surge in the upcoming years

Disruptions in demand & supply of the product and the short shelf life of kiwi fruit are likely to affect the growth of the kiwi fruit industry in the upcoming years. Apart from this, dynamic pricing and changing tastes of consumers can further retard the business space. High import duties and damage to kiwi fruit crops due to pests resulting in low yields of kiwi fruits can challenge the industry expansion in the coming years.

Kiwi Fruit Market: Segmentation

The global kiwi fruit market is divided into product type, form, distribution channel, and region.                                             

In terms of product type, the kiwi fruit market across the globe is segmented into green kiwi, organic kiwi, gold kiwi, and hairy kiwi segments. Apparently, the gold kiwi segment, which amassed nearly 53% of the global market revenue in 2023, is projected to register the highest gains in the upcoming years. This growth can be subject to the surging sweetness and popularity of the product. Furthermore, the high nutritional value of the product and its unique taste are anticipated to drive the segmental surge.  

Based on the form, the global kiwi fruit industry is segmented into kiwi fruit-based products, fresh kiwi, and pre-cut kiwi segments. Apparently, the fresh kiwi segment, which dominated the global industry size in 2023, is anticipated to account noticeably toward the segmental escalation in the forthcoming years. This can be ascribed to a surge in the demand for fresh kiwi along with the convenience of the product. Huge health benefits provided by fresh fruits and the high nutritive value of the product will drive the segmental surge.

On the basis of distribution channel, the global kiwi fruit market is sectored into specialty retailers, supermarkets & grocery stores, foodservice, and online retailers segments. Moreover, the supermarkets & grocery stores segment, which led the distribution channel segment in 2023, is slated to lead the segmental space in the forecast timeframe. Moreover, the segmental progression can be due to the easy availability of the product in supermarkets and grocery stores.

Kiwi Fruit Market: Report Scope

Kiwi Fruit Market: Regional Insights

Asia-Pacific is likely to maintain leading status in the global market over the projected time-interval

Asia-Pacific, which accounted for nearly half of the global kiwi fruit market size in 2023, is likely to establish a number one position in the global market in the upcoming years. In addition, the regional market progression in the next couple of years can be credited to favorable climatic conditions for cultivating kiwi fruits in countries, such as New Zealand, China, and India. Presence of key players in these countries is projected to boost the expansion of the market in the region.

The European kiwi fruit industry is expected to account for the highest gains annually in the upcoming years. The progression of the industry in Europe can be owing to surging health & fitness awareness among the population of the European countries. Moreover, the adoption of organic practices in farming & cultivation of kiwi fruits in European countries will boost business growth in the continent.

Changing food habits and the presence of a robust distribution network in Europe will drive the industry trends in the continent. Countries such as France and Italy are likely to contribute substantially towards the regional industry proceeds in the coming years.

Kiwi Fruit Market: Competitive Space

The global kiwi fruit market profiles key players such as:

• Dole plc
• Zespri Group Limited
• Del Monte Fresh Produce N.A. Inc.
• Calavo Growers Inc.
• Chiquita Brands International Inc.
• Apata Group Limited
• Seeka Kiwifruit Industries Limited
• DMS Progrowers Limited
• California Kiwifruit Growers Association
• Eastpack Limited
• APAL
• KiwiGold

The global kiwi fruit market is segmented as follows:

By Product Type

• Green Kiwi
• Organic Kiwi
• Gold Kiwi
• Hairy Kiwi

By Form

• Kiwi Fruit-Based Products
• Fresh Kiwi
• Pre-Cut Kiwi

By Deployment Mode

• Specialty Retailers
• Supermarkets & Grocery Stores
• Foodservice
• Online Retailers

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa