Language Learning Games Market Size & Share Report, Growth, Trends, 2032

Table Of Content

Methodology

Free Analysis

Language learning games offer a relaxing and fun-filled environment to students. After learning and practicing new words, students can use language in a non-stressful way. While playing many language games, the attention of learner is on the message, instead of language. Most participants concentrate on winning the game rather than paying attention to correct the linguistic forms. This reduces the fear of negative evaluation and the anxiety of being negatively judged in public. These learning games help to reduce anxiety and improve speech fluency.

Increasing popularity of mobile-based games among children is one of the prominent factors driving the growth of the language learning games market across the globe. A recent study revealed that, 91% of children in the U.S. from the age group between 2 to 17 play video games. Therefore, schools are using learning games to drive deep engagement with their students in the classroom. Growing necessity of reinforcing a positive learning environment in the classroom is expected to further drive the global language learning games market growth. Using games in the classroom provides a more positive and shared learning atmosphere among students. According to the study, 53% of teachers find these games helpful in stimulating positive collaboration among students. However, lack of awareness about language learning games in many countries may hinder the growth of this market globally. Nonetheless, the adoption of virtual reality (VR) in learning-based games will fuel the demand for language learning games market in the coming years.

Language learning games market is divided into type, language type, application, end-user, and region. Type segment includes multiple language choices and one language choice. Among type, one language choice segment is slated to register the highest growth rate of 23.27% in global language learning games market during the forecast timeline from 2018 to 2026. Language type segment includes English, German, French, Mandarin, Japanese, Spanish, and others. English language segment held the largest market share of nearly 90.01% in 2017. Deployment of language learning games is done either on-premise or on cloud-based. On the basis of application, the market is segmented into academic learning, corporate learning, and distance learning. The end-user segment includes kids and adults. Geographically, the market is bifurcated into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa, which are further segmented into major countries. Among region, Europe has moderate growth in global language learning games market. According to a recent study conducted by Eurostat, 96% of students in European Union learned the English language in upper secondary education and around 60% of students in EU learned two or more foreign languages in upper secondary education by 2015. Schools and other educational institutions in the European Union provide significant opportunities for the majority of people to learn languages, by providing advanced methods of learning regional as well as foreign languages. Currently, there are 24 official languages recognized by the European Union.

Key players profiled in the global language learning games market report are Busuu Ltd, Duolingo, DOMOsoft, Go Kids, Inc., GeekSLP, HelloTalk, Innovative Language Learning, IXL Learning, Lesson Nine GmbH (Babbel), JumpStart Games, Inc., MindSnacks, Memrise, Rosetta Stone Ltd., SignSchool Technologies LLC, SMARTSTUDY, and others.