Lead Generation Software Market Growth, Size, Share, Trends, and Forecast 2030

Lead Generation Software Industry Prospective:

The global lead generation software market size was evaluated at $7,800 million in 2022 and is slated to hit $11,300 million by the end of 2030 with a CAGR of nearly 5.4% between 2023 and 2030.

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Lead Generation Software Market: Overview

Lead generation software assists salespersons in detecting leads along with reaching out to any point of contact for pitching their product through lead scoring, data enrichment, meeting scheduling, and messaging. For the record, lead generation is the method of identifying potential consumers for service or business along with guiding them into the sales pipeline.

Key Insights

• As per the analysis shared by our research analyst, the global lead generation software market is projected to expand annually at the annual growth rate of around 5.4% over the forecast timespan (2023-2030)
• In terms of revenue, the global lead generation software market size was evaluated at nearly $7,800 million in 2022 and is expected to reach $11,300 million by 2030.
• The global lead generation software market is anticipated to grow rapidly over the forecast timeline owing to the necessity of automating marketing activities along with the need for gaining accurate information about the end-users.
• In terms of type, the lead intelligence software segment is slated to register the highest CAGR over the forecast period.
• Based on application, the small & medium enterprises segment is expected to dominate the segmental growth in the upcoming years.
• Region-wise, the Asia-Pacific lead intelligence software industry is projected to register the fastest CAGR during the assessment timeline.

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Lead Generation Software Market: Growth Factors

Escalating requirement for acquiring apt data about consumers to drive the global market trends over 2023-2030

The necessity of automating marketing activities along with the need for gaining accurate information about the end-users will steer the growth of the global lead generation software market over the forecast period. Furthermore, the rise in the demand for tracking end-user interactions as well as the necessity of increasing engagement with the end-users will embellish the global market trends. The flourishing real-estate sector can proliferate the expansion of the global market. A prominent increase in the allocation of funds for research activities pertaining to the development of lead generation software will prompt the growth of the market globally.

Reportedly, lead generation software is a sales & time-saving marketing application that helps in increasing leads, thereby driving the progression of the market globally. Huge penetration of lead generation software in insurance and fintech sectors is projected to embellish the expansion of the global market. New product launches are projected to make notable contributions towards the global market size. For instance, in October 2023, Gradient Works, a key player building book management software & helping sales teams enhance sales pipeline, introduced AI-driven account prioritization software for sales teams.

Lead Generation Software Market: Restraints           

Need for data privacy and protection of confidential information of firm to restrict the global industry surge

The expansion of the global lead generation software industry can be hindered due to the growing need for data protection and need for apt customer information.

Lead Generation Software Market: Opportunities

Rise in the use of AI and ML in the automation of sales procedures to generate new facets of growth for the global market

Including artificial intelligence and machine learning abilities for automating pre-sales methods will open new growth avenues for the global lead generation software market. The growing demand for products in commercial, industrial, and residential sectors boosts the expansion of the global market.

Lead Generation Software Market: Challenges

A surge in the prices of product imports can create hurdles in the growth of the global industry over the forecast period

A rise in the costs of import of the product along with strict government laws pertaining to the sale of software can challenge the expansion of the global lead generation software industry. In addition to this, a rise in the costs of components used for manufacturing the product can further hinder the global industry size in the upcoming years.

Lead Generation Software Market: Segmentation

The global lead generation software market is sectored into type, application, and region.                                    

In type terms, the lead generation software market across the globe is bifurcated into lead intelligence software, lead scoring software, and lead mining software segments. Furthermore, the lead intelligence software segment, which assembled nearly two-thirds of the global market earnings in 2022, is projected to record the fastest CAGR over the forecast timespan. The expansion of the segment during 2023-2030 can be due to a rise in the popularity of lead intelligence software along with a massive increment in the purchase of the product. Apart from this, the escalating need for proficient CRM and the rise in the expenditure on enterprise IT solutions will favorably influence the segmental surge.

Based on the application, the global lead generation software industry is sectored into large enterprises and small & medium enterprises segments. Additionally, the small & medium enterprises segment, which gained a major share of the global industry in 2022, is slated to lead the segmental expansion in the coming eight years. The segmental surge over the period from 2023 to 2030 can be owing to the massive use of the product in small & medium enterprises as the product helps the latter in increasing lead generation.

Lead Generation Software Market: Report Scope

Lead Generation Software Market: Regional Insights

North America is expected to maintain its dominant position in the global lead generation software market over the assessment period

North America, which contributed about 59% of the global lead generation software market revenue in 2022, will be a leading sub-continent in the forecast timeline. Moreover, the expansion of the market in North America over the forecast timeline can be credited to the rise in the demand for computer hardware & mobile equipment along with the availability of seamless internet connectivity in various states of the U.S. Moreover, the prominent use of lead generation software in large as well as small & medium-sized firms in countries such as the U.S. and Canada will enhance the regional market earnings.

The Asia-Pacific lead generation software industry is set to record the highest CAGR in the next couple of years. The growth of the industry in the Asia-Pacific zone can be ascribed to the presence of giant manufacturers and vendors in countries such as India, Japan, Taiwan, South Korea, and China. In addition to this, the huge acceptance of cloud-based sales processes in various countries such as India, China, and South Korea will embellish the regional industry trends. Growing demand for on-premise solutions and robust end-to-end sales solutions in APAC will boost the expansion of the industry in the Asia-Pacific zone.

Key Developments

• In the second half of 2023, Capgemini SE, a key player in information technology solutions and consulting firm, launched a new set of AI solutions for providing a strong pipeline of opportunities to their clients.
• In October 2023, Ernest Young and IBM Corporation introduced AI solutions designed to help enhance output along with driving efficacies in HR. The move will boost the demand for lead generation software across the globe.

Lead Generation Software Market: Competitive Space

The global lead generation software market profiles key players such as:

• Datanyze
• AeroLeads
• LeadIQ
• Landingi
• Agile CRM Inc.
• NetFactor
• BuiltWith Pty Ltd.
• CallRail
• Form Assembly Inc.
• Lusha Systems
• LeadsBridge Inc.
• Clearbit
• A Weber Communications
• UpLead
• Bitrix24
• NetLine
• SharpSpring Inc.
• HubSpot.

The global lead generation software market is segmented as follows:

By Type

• Lead Intelligence Software
• Lead Scoring Software
• Lead Mining Software

By Application

• Large Enterprises
• Small & Medium Enterprises

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa