Lingerie Market Growth, Size, Share, Trends, and Forecast 2032

The global Lingerie market size accrued earnings worth approximately USD 92.46 Billion in 2023 and is predicted to gain revenue of about USD 162.96 Billion by 2032, is set to record a CAGR of nearly 6.50% over the period from 2024 to 2032.

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Lingerie Industry Perspective:

Lingerie is a category of women's clothing made of lightweight, stretchy, smooth, sheer, or decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon, or (especially and traditionally) lace. These fabrics can be made of natural fibers like silk or cotton or of synthetic fibers like polyester or nylon. The lingerie market at the turn of the 21st century was driven by the advent of modern technologies and fabrics that helped in designing innovative products such as laser-cut seamless bras and molded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries, and brighter colors. Also, women over the years have turned out to be more conscious towards wearing the right lingerie with perfect measurements and looks. Manufacturers are making great efforts to make lingerie more comfortable along with rich-looks using different fabrics.

Increasing disposable income and changing attitude towards self-presentation coupled with rapidly spreading of mall culture in emerging economies is the major factors fueling the growth of the lingerie market. Growing online sales and high participation of women in sports is also supporting the growth of the market. However, high cost incurring for advertisements for lingerie may hamper the growth of the market. Furthermore, product innovations and lingerie for men would provide opportunities for market growth in the upcoming years 2023-2032.

Lingerie is a kind of brassier or a sleepwear wore by women, and it offers them comfort while performing routine activities. Furthermore, it is produced by using one or more kinds of fabrics including lace, nylon, silk, polyester, Lycra, satin, and sheer fabrics. Moreover, lingerie designers are focusing on producing the product with brighter hues, lace, luxurious materials, and embroidery. Bra is also one kind of lingerie and is available in myriad shapes and sizes.

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Lingerie Market Growth Drivers

Rise in the awareness among the ladies about the best fit undergarments along with increase in the working population of the women will drive the market growth over the estimated timeframe. Apart from this, new fashion trends witnessed among the young women population as well as millennial population base will define the growth of lingerie industry in the years to come.  In addition to this, a prominent bulge in the accessibility of lingerie in plethora of designs for sports activities and routine wear or bridal wear will culminate into high industry surge over the forthcoming years. Growing beauty consciousness among the women population along with the craving for fashionable lingerie products among the teenage population as well as baby boomers will prop up the market size over the years ahead. A persistent need for feeling comfortable will result in product innovations, thereby steering the market proceeds in the forthcoming years.

Lingerie Market: Report Scope

The report offers valuation and analysis of Lingerie market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2018 to 2023 along with a forecast from 2024 to 2032 based on value (USD Billion).

Lingerie Market Segmentation

Based on product, the market is segmented into the bra, knickers and panties, loungewear, shapewear, and others. The bra is an essential necessity and also a fashion accessory to every woman and it has captured the largest market share in 2023. Based on distribution channel, the market is segmented into online sales and storefront. Online sales captured the largest market in 2023 due to the high penetration of internet services and rapid advancements in the field of technology thus creating a strong platform for the manufacturers of lingerie.

North America To Capture Big Chunk Of Global Market Share By 2032

North America is by far the leading market for lingerie market. The U.S. market is expected to grow at the highest CAGR during the forecast period. This growth is mainly due to the presence of a large number of lifestyle users and extensive popularity of athletics, and other sports. The Asia Pacific is anticipated to witness the fastest growth rate during the forecast period. Transition in the lifestyle of the consumers which is backed by rapid urbanization and increasing purchasing power is a major factor behind the high growth of lingerie market in the Asia Pacific. Furthermore, consumer exposure to the same through advertisements in the televisions and print media, among others is another key factor responsible for the growth of the lingerie market in this region.

Key players profiled in the study include

• Fashion Nova LLC
• Hanesbrands Inc.
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V.
• Jockey International Inc.
• MAS Holdings
• PVH Corp.
• The Gap Inc.
• The Groupe Chantelle
• Triumph International Ltd.
• Victoria’s Secret & Co.
• Yandy Enterprises LLC.
• L Brands Inc.
• Marks and Spencer
• Wisconsin
• Hanes
• Ann Summers
• and LVMH

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Breakup by Price Range:

• Economy
• Premium

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa