Lip Augmentation Market Size, Share, Trends, Growth 2030

Lip Augmentation Industry Prospective:

The global lip augmentation market size was worth around USD 6.71 billion in 2022 and is predicted to grow to around USD 11.86 billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.33% between 2023 and 2030.

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Lip Augmentation Market: Overview

Lip augmentation is a cosmetic procedure carried out by an authorized medical professional and a sterile environment. This procedure is used for creating fuller and more youthful-looking lips. In the market, multiple types of lip augmentation procedures are available depending on the final goal and needs and while some procedures are non-surgical, others may involve some form of small incisions in the face or lips to deliver long-lasting and impactful results. The result of lip augmentation may last depending on the type of process. For instance, lip fillers are known to last between 6 months to 1 year whereas lip lift is a permanent process. On the other hand, lip implants are more temporary as they can be removed when required. There is no standard lip augmentation procedure since the best method depends on the person being treated and their characteristics such as size and shape of the lip before undergoing the process. The market for lip augmentation is growing at a rapid rate especially in the modern world since cosmetic procedures are becoming more common. However, the market consumers also have to deal with certain risk factors associated with such cosmetic interventions.

Key Insights:

• As per the analysis shared by our research analyst, the global lip augmentation market is estimated to grow annually at a CAGR of around 7.33% over the forecast period (2023-2030)
• In terms of revenue, the global lip augmentation market size was valued at around USD 6.71 billion in 2022 and is projected to reach USD 11.86 billion, by 2030.
• The lip augmentation market is projected to grow at a significant rate due to the growing demand for lip augmentation in the entertainment industry
• Based on product segmentation, hyaluronic acid fillers was predicted to show maximum market share in the year 2022
• Based on type segmentation, temporary was the leading type in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Lip Augmentation Market: Growth Drivers

Growing demand for lip augmentation in the entertainment industry to drive market growth

The global lip augmentation market is projected to be driven by the increasing demand for cosmetic procedures such as lip augmentation in the entertainment industry which is also regarded as one of the fastest-growing industries globally. The entertainment sector deals with a large part of the population including all artists either appearing on digital or analog entertainment sectors. Some examples include movie actors, stage artists, and social media actors. The entertainment sector is rapidly expanding its horizon and evolving steadily. Until a few years ago, the sector mostly dealt with actors and artists appearing in movies and television, however, with the emergence of social media such as TikTok, Instagram, and YouTube, the entertainment sector has managed to reach more viewers.

Lip augmentation is a common procedure among performers as it helps them maintain a youthful-looking appearance. As per official records, women tend to undergo cosmetic intervention at a higher rate as compared to male counterparts. A 2018 Plastic Surgery Statistics Report concluded that out of all cosmetic processes, around 92% were done on women. The growing number of artists and the increasing pressure to continue looking younger has been one of the most predominant influencing factors for lip augmentation procedures. In addition to this, the entertainment sector has undergone tremendous globalization in the last decade. The rise of Over-the-Top(OTT) digital viewing platforms such as Netflix, Hotstar, and Amazon has further helped in making regional shows and movies on international platforms. The recent popularity of Korean Drama also known as K-Drama is one such example.

Growing access and social acceptance of cosmetic processes to create higher demand

The social acceptance of lip augmentation procedures has shown a positive shift in recent times. Consumer awareness about the available methods of changing lip appearance and the reasons for undergoing these interventions has evolved leading to more people opting for these techniques. The global lip augmentation market growth is further amplified by the rising access to lip augmentation as more cosmetic surgical centers are on the rise.

Lip Augmentation Market: Restraints

Risks associated with lip augmentation and high cost to restrict market growth

The global lip augmentation industry is likely to be impacted by the several risks associated with cosmetic processes. While some side effects subside within a few days of medical intervention, some may be more serious if not handled properly. The most common side effects include swelling and bruising. The more serious risks are connected to infection or allergic reactions. In addition to this, the process itself is extremely complicated and if performed negligently, it can lead to permanent damage in terms of lip appearance. Studies indicate that lip augmentation processes can also lead to re-emergence of the herpes virus in people with a history of oral herpes.

Lip Augmentation Market: Opportunities

Ongoing research and development toward safer and more efficient lip augmentation methods to create expansion opportunities

The global lip augmentation industry is expected to gain higher momentum during the forecast period due to the increasing investments in higher research and development associated with more efficient and effective lip augmentation procedures along with the medical tools used for these interventions. In January 2022, a leading specialist in maxillofacial surgery based out of Egypt published a new report proposing a novel technique for lip injection. Noury Adel suggested the use of a microcannula since it greatly reduces the risk of vascular occlusion. The technique involves the use of cross-linked hyaluronic acid filler. This process was conducted on 10 patients and each consumer reported a high satisfaction degree at the end of the process. On the other hand, in June 2023, Galderma announced that it had received approval from the US Food and Drugs (FDA) authority for the use of Restylane® Eyelight for treating under-eye hollows. Approved uses for Restylane® Silk and Restylane® Kysse include lip augmentation. Some other opportunities for market growth include the growing disposable income of the general population and the evolving market scenario surrounding medical reimbursements.

Lip Augmentation Market: Challenges

High maintenance needs of lip augmentation processes to challenge market growth

The global lip augmentation market growth is anticipated to be challenged by the high maintenance need for lip augmentation procedures. For instance, lip fillers are temporary and have to be redone after a specific interval. Additionally, in the case of permanent solutions, the overall health of the person undergoing the procedure must be taken into consideration. Furthermore, there is a chance of the procedure not delivering as per expectations leading to dissatisfaction.

Lip Augmentation Market: Segmentation

The global lip augmentation market is segmented based on product, type, and region.

Based on product, the global market is divided into fat injection/lipoinjection, hyaluronic acid fillers, lip collagen, poly-L-lactic acid fillers, and others. In 2022, the highest growth was observed in the hyaluronic acid fillers segment. It dominated over 50.5% of the total revenue due to the increasing use of hyaluronic acid fillers in non-surgical procedures. This product gives a more natural appearance and does not promote extensive downtime. It also offers flexibility and ease of use leading to higher adoption.

Based on type, the lip augmentation industry is divided into permanent and temporary. The highest growth rate was registered in the temporary segment as it controlled around 55.6% of the total share. Permanent solutions consist of lip advancement and fat grafting. The results of these techniques cannot be reversed whereas temporary solutions will subside after a while giving the patients more control over the process. Since the temporary solutions are short-term, they are more popular among the people.

Lip Augmentation Market: Report Scope

Lip Augmentation Market: Regional Analysis

North America to continue leading market growth during the forecast period

The global lip augmentation market is expected to witness the highest growth in North America with the US leading the regional market. In 2022, countries such as the United States and Mexico recorded some of the highest rates of lip augmentation procedures. This is mainly due to the presence of a reliable and highly efficient cosmetic procedure industry in the US. The regional market is mature and caters to patients traveling from across the globe. The increasing rate of FDA approvals for new processes along with the attendance of multiple highly-rated and authorized cosmetic surgery centers have helped the market to register continuous growth. For instance, in December 2022, Atkins Companies announced a partnership with Dr. Arthur Perry, Dr. Evan Garfein, and Dr. Oren Tepper. Atkins is a leading multigenerational commercial real estate developer and in association with the medical professions, it announced the launch of Tribeca Plastic Surgery in New York City. The center is luxurious and will conduct novel plastic surgeries. Asia-Pacific is a rapidly growing market with South Korea, India, China, and Japan acting as key contributors. The growing rate of medical tourism driven by the availability of lip augmentation processes at reasonable prices is a critical driving factor.

Lip Augmentation Market: Competitive Analysis

The global lip augmentation market is led by players like:

• Merz Aesthetics
• Allergan
• Prollenium Medical Technologies
• Galderma
• Luminera Derm
• Revance Therapeutics
• Anika Therapeutics
• Sculptra
• Teoxane Laboratories
• Sinclair Pharma
• Mentor Worldwide
• Cynosure
• Medytox
• and BioPlus Co. Ltd.

The global lip augmentation market is segmented as follows:

By Product

• Fat Injection/Lipoinjection
• Hyaluronic Acid Fillers
• Lip Collagen
• Poly-L-lactic Acid Fillers
• Others

By Type

• Permanent
• Temporary

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa